Now that Iâ€™m living and working from abroad, Iâ€™m finding Skype indispensible. But I guess the same is true for most freelance copywriters these days – why spend time travelling to visit clients (and braving the weather) when you can get all the info you need over the phone?
Admittedly, you miss out on getting to know people face to face. But phoning can be a great time saver, with conversations more â€˜to the pointâ€™ and productive.
Recently, Iâ€™ve been working on a number of case studies, which have involved interviewing people in various places. To avoid spending theÂ time slot (and wasting busy people’s time)Â frantically scribbling down notes, Iâ€™ve been using a free MP3 Skype call recorder so I can allow the conversation to flow freely knowing I can play them back atÂ leisure to pick out any juicy facts I’d otherwise miss.
Once installed, the MP3 Skype Recorder automatically saves every call, and there arenâ€™t any restrictions that I could find which would normally forceÂ an upgrade:
Copywriting telephone interview tips
Whilst Iâ€™m on the subject, here are a few telephone interview tips you might find useful:
- Work out questions in advance and send them over prior to the interview
- Use your questions as a guide to structuring the interview, but feel free to dig deeper if you unearth a new angle
- Ask open questions which encourage discussion, rather than can be answered with a simple â€˜yesâ€™ or â€˜noâ€™
- Donâ€™t answer your own questions, even if you think youâ€™re being helpful
- If theyâ€™re being distracted, suggest rearranging for another time
- Afterwards, send them an email thanking them for their time and reassure them that nothing will be printed without their signoff
Next week: advice on writingÂ case studies
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- Which Personality Type Does Your Copywriting Appeal To?
- 10 Sticky Content Tips for Keeping Visitors Glued to Your Website
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- Copywriter, PR Writer or Brand Journalist? You Decide