With 55 million updates on Twitter every day and several million more on Facebook, itâ€™s no wonder marketers are excited aboutÂ social media.
WhilstÂ makingÂ a message that goes â€˜viralâ€™ is more pot luck than a defined strategy, you can certainly improve your messageâ€™s chances of being shared by including links to social media sites.
Youâ€™d have thought adding links to Facebook and Twitter in B2C marketing emails was a no brainer these days. It doesnâ€™t cost anything to do, and it offers pure,Â sweetÂ ROI.
But according to dotMailerâ€™s annual â€˜Hitting the Markâ€™ study of 36 leading UK retailers:
- Only 17% included a â€˜share on social networkâ€™ link
- Half didnâ€™t have a â€˜Forward to a friendâ€™ link
- Only 4 linked to their blog
- Only 3 out of 36 had a personalised salutation, which should be a crime
- And it gets worseâ€¦
Adding sharing links can increase click throughs 55%
According to another recent study (by GetResponse) adding a sharing option to your emails can increase click throughs by 30%. And if you go the extra yard and add another 2 sharingÂ links you can ramp up click throughs as high as 55%. Not too shabby.
If these findings are concrete, UK retailers could be missing out on millions in sales, simply because they havenâ€™t made theirÂ emails to share.
So donâ€™t you make the same mistake. WhenÂ writing B2C (and perhaps even some B2B) marketing emails includeÂ links to Facebook, Twitter and any other social media site your customers might use to increase click throughs and drive up responses.