Chris Anderson on ‘The Long Tail’

The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area.

Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was changing the means of consumption and commerce. In this audio he provides a summary of his theory and the background to writing his ground breaking book.