I spent months working on three different sales letters for three different supplements. I could have eliminated MOST of that time if I’d done ONE thing first… And that is to… TEST my big ideas first. Because here’s the thing… Before people reach your sales letter they’re going to be presented with your campaign’s big […]
What Separates Amateurs from the Pros
Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales letters that keep most clients happy. But to reach the creme de la creme of […]
4 Easy Ways of Doing Buyer Persona Research
Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to keep going until you reach the ‘a ha’ moment when everything clicks into place and you […]