My persuasive writing eBook is currently in the operating room undergoing surgery.
The different parts didn’t assemble as neatly as I’d hoped. I started off discussing business writing in general but by chapter seven I’d started focusing on sales letter and landing page copywriting.
So I’m now in the process of cutting unwanted material with a hacksaw and implanting fresh words to try and create the eBook I’d planned.
Whilst it’s still on the operating table, I thought I’d investigate how I can use my free eBook to convert visitors into subscribers.
I’ve noticed in recent months that more websites (and not just blogs) are using pop-up subscription boxes to signup visitors to their newsletter or RSS feed.
As every internet marketer knows, few people are going to buy your product or service on the first visit. So you need to be able to maintain contact and build a relationship over time; using a pop-up subscription box makes signing up visitors to receive your content that little bit easier.
Unblockable (for now)
After a brief search, I stumbled upon a free WordPress plugin for creating a subscription pop-up screen.
The MaxBlogPress Unblockable Pop-up plugin is a breeze to install and start using. You simply upload and activate as you would a normal plugin, and then you create your Pop-up within minutes using the straightforward editor.
You can specify your pop-up’s size, how you’d like it to appear and (most importantly) how frequently you’d like it to display.
Mine in action:
Whilst the temptation might be to flash up your offer at every opportunity, obtrusive pop-ups can be as annoying as a pushy salesman and risk causing visitors to leave and never come back.
So I’d recommend displaying your ad once or twice and then allow visitors to browse in peace.
Unfortunately I don’t think it’s going to be possible to use the plugin to to give away my eBook without using a separate autoresponder, so I’ll probably just add the eBook as a link in the footer of future posts.
Hopefully if the surgery is successful my eBook will be out of the operating theatre and ready to start seeing visitors next week.