The web copywriterÃ¢â‚¬â„¢s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and
Wasting Ã‚Â£20 billion on a flawed new computer system is unfortunate. But to lose Ã‚Â£800 million because of poorly written leaflets is simply inexcusable. A recent report has found that poor wording and incomprehensible language in UK government literature is
A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population
Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their
The votes have been counted and the winners announced for the Plain English CampaignÃ¢â‚¬â„¢s 2006 Ã¢â‚¬ËœGolden Bulls AwardsÃ¢â‚¬â„¢, in recognition of outstanding achievements in gibberish and gobbledegook. This yearÃ¢â‚¬â„¢s competition has been one of the hardest fought yet. Politicians, public
The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isnÃ¢â‚¬â„¢t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is
The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your
Traditional marketing methods have been attacked as being in Ã¢â‚¬Å“a dreadful stateÃ¢â‚¬Â by Virgin Games Marketing Director, Ross Sleight. Speaking at LondonÃ¢â‚¬â„¢s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now
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