Category Archive for "Copywriting"

Get Your Pens Ready for the Explosion in Online PR

The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and

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Bad English Costs UK Government £800 Million

Wasting £20 billion on a flawed new computer system is unfortunate. But to lose £800 million because of poorly written leaflets is simply inexcusable. A recent report has found that poor wording and incomprehensible language in UK government literature is

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Why Copywriters Should Prepare for the Evolution of Websites

A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population

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The Changing Language of Online Copywriting

Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their

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How the Internet Can Sell Snow and A Good Story

For anybody not already familiar with this story: Mary Walker is an advertising copywriter from Colorado who recently sold three bags of snow on Ebay to a family in Connecticut for $102. The story has captured the imagination of the

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Winners of the 2006 ‘Golden Bulls Awards’ for Gobbledegook

The votes have been counted and the winners announced for the Plain English Campaign’s 2006 ‘Golden Bulls Awards’, in recognition of outstanding achievements in gibberish and gobbledegook. This year’s competition has been one of the hardest fought yet. Politicians, public

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Why Business People Need to Learn How To KISS

The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isn’t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is

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Blowing The Lid On The $1 Copywriting Racket

The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your

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Traditional Marketing Attacked Whilst Internet Marketing Spend Increases 24%

Traditional marketing methods have been attacked as being in “a dreadful state” by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now

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15 Copywriting Tips for Capturing Readers and Turning More Subscribers into Customers

Your blog can be a very effective sales tool, but will only be successful if it can capture readers and keep them subscribed. Your blog needs to sell your products and services without reading like a dull sales letter, and

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