The festive season is now over. I can finally check myself into a detox programme and ponder on what the new year has in store. 2006 was a fairly major year in the redirection of my career. Towards the end of 2005 I had realised that being a cog in the corporate machine was not […]
What Does Google Think About Blogging?
Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it can’t make their job any easier trying to classify millions of websites constantly […]
Internet Marketing Motors Ahead In Driving Brand Engagement
Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its these people who need to be interacting with blogs and websites if engagement is really […]
Latest research illustrates the continuing growth of blogs as marketing tools
It’s always satisfying when independent studies collaborate what you have been writing about for the last few months. Internet marketers have been preaching the value of blogs as marketing tools for some time; now the research figures are surfacing to support those claims. A report by ‘Ipsos Mori’ has suggested that average Euro Joe has […]
Searching for the ROI of Engagement Marketing
Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites and interacting with their brands. This revolves around the intrinsic belief that the more time […]
Chris Anderson on ‘The Long Tail’
The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was […]
Spin is Dead. Long Live the Political Blog and Cue David ‘One Take’ Cameron
“I think it’s called the internet, isn’t it, or blogs or something. I’ve only just got used to letters…I haven’t got into all this new technology.” – John Prescott, 6th July 2006. It was admitted earlier this year that Tony Blair struggled to use a word processor, whilst his head of communications, Alistair Campbell, had […]
The Future of Blogs, Your Content and Your Business
Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging bandwagon as jumping too early with nowhere to land. So whilst I wait for the […]
MySpace Attacked for Keeping Kids Off the Streets
As people trudge back to work, after the summer lull, there seems to be a dark cloud hanging over many people’s heads. First they decide that their lives were better twenty years ago, and now a national newspaper has launched a campaign to save their children from the perceived evils of modern life. The Daily […]
Small Enterprises Competing with Multinationals and Winning Online
In the recent International Wine and Spirit Competition (IWSC) the first prize for the Top Pinotage was awarded to Stormhoek, a small independent winery in South Africa. Two years ago they were virtually unheard of in their own country – let alone the rest of the world. Now you will find their wine stocked in […]