Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop enough interest to reel them in. The same applies if you try to reel them in too quickly […]
Can You Sell Without Selling?
The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show in town called ‘attraction marketing’. You can forget about prodding at people’s pain, using exclusivity […]
Define Your Client’s ‘Why’ to Give Them a USP Competitors Can’t Copy
‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people buy things based on emotion or subconscious decisions, whether it’s fear, hope, greed or any of […]
6 Sales Tips for Copywriters and Freelancers
Why is it that we’re full of ideas on promoting our clients’ businesses but shrivel up and look for somewhere to hide when it comes to selling our own? Many of us chose this road because we’re happier tapping keyboards than greasing palms. But if you want to thrive, and not just survive, an ongoing […]
Copywriting is Easy
I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from future conferences and subjected to a writ forbidding me from speaking of […]
New eBook – How to Become a Freelance Copywriter from Scratch
After near endless revisions, I’ve finally released my latest eBook on getting started in the madhouse world of freelance copywriting. ‘So why the eBook, Matt? What does yours have to say that other books on copywriting dont cover already?’ I hear you ask. Well, I’m flattered to say that I get a lots of emails from people […]
Small Hinges Swing Big Doors – 10 Small Actions for Big Improvements to Conversions
When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a rocketship. A phrase in direct marketing is ‘tiny hinges swing big doors’. Putting the metaphors […]
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder to shoulder with the rest of the marketing crew. Social media and modern content creation […]
What is the impact of Google Hummingbird on SEO Copywriting? Nothing we didn’t know already
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently posting quality articles feel vindicated, whereas those who’ve blindly chased keywords with thin content of […]
We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’
[vc_row][vc_column width=”1/1″][vc_single_image image=”3005″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]After seeing the broken mess my website became on a mobile screen, I decided it was time for a revamp. Courtesy of themeforest.net, the www.copywriterscrucible.com is now ‘on trend’ in long form sales page format and categorically mobile friendly. I’ve also pulled the trigger in officially welcoming Danielle Auld (copywriter) and Mike […]