Just a quick note to wish you all a merry Christmas. Hopefully, you’re demanding clients are allowing you some time away from the keys to spend with your families and to indulge in the festive spirit. If not, just think of the money. The end of the year is always a good time to reflect […]
Convert Your Copywriting into Speech to Banish Typo Gremilns for Good
Discovering typos too late can be the stuff of nightmares. They harm your credibility, cost you sales and they’re just plain sloppy. Clients are also none too happy after finding their brand name mispelt in one thousand matt laminated brochures. Indeed, proofreading deserves care and attention. Best practice is to print out your copywriting and […]
How to Write a White Paper in Eight Simple Steps and Earn Up To $1000 Per Page
Do you offer white paper copywriting services? If not, allow me to try and convince you. We know that info marketing is all the rage these days, with inbound marketing the latest rebranding of what blogging is all about. As such, there’s lots of demand for copywriters that know how to write fact based long […]
Are you an SEO copywriter? Maybe you should change your title to content strategist
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a promotion strategy, traffic and higher rankings will naturally follow. This Spartan sounding approach to SEO […]
Email continues to trample all over social media as a sales tool and pitching your email copywriting services to clients
Being the savvy readers that you are, I know you’re well aware that email continues to be a marketing workhorse. Time and again, studies show that it generates a higher ROI than most other channels, particularly now that email readership is rocketing on smartphones. Over the last few years, however, email has become the forgotten […]
How to Become a Freelance Copywriter with No Experience
[vc_row][vc_column width=”1/1″][vc_single_image image=”3270″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] If you enjoy writing, learning about interesting topics and would love to be your own boss, becoming a freelance copywriter could be your dream job. You can earn a management level salary, or even higher, working from the comfort of your home study, dining table or local coffee shop. But before you get […]
Six Ways of Writing Red Hot Openers that Get Readers Eager for More
“A good headline gets your foot in the door of the reader’s mind. An unfortunate lead paragraph can cause you to lose a couple of toes.†– Howard Newton, J.M. Mathes, Inc. Where to start? Knowing how to starta sales letter is always a challenge. And so it should, because a weak opening can cost […]
Video Copywriting Tips
If you’ve arrived here looking for a video copywriting service, please visit this page for more information. Have you created a video about your business yet? If not you might want to, because the video revolution is here. A recent Comscore Video Metric report found that last May 84.5 percent of the US internet audience […]
How to Comply with the EU Cookie Law
Last week the EU’s ‘cookie consent‘ law came into force. This means all websites must now inform visitors whether they use cookies and, if so, how they can be switched off. If this is the first you’ve heard of it, you’re not alone. Most EU websites are probably breaking the law right now, but taking […]
A Review of Convert! – The Book that Launched My Tested Copywriting Future
Any fans of Drayton Bird, Caples or Hopkins will know about the importance of testing your copywriting. Direct marketers have been testing the impact of headlines, images and body copy on response rates for decades. So why does the digital world lag so far behind? We now have the tools to test what effect every […]