Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it as confetti in a force 12 gale. Here are four alternatives: 1. Buy a slot in an […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
The #1 Facebook Advertising Mistake
Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences. You can now target new prospects for your blog posts or reports with precision. But creating quality content and finding the audience is a waste of time unless they click on your ad. And […]
4 Easy Ways of Doing Buyer Persona Research
Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to keep going until you reach the ‘a ha’ moment when everything clicks into place and you […]
The 9 Word Email – The Highest Coverting Email of All Time
It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You simply say – “Are you still looking for [insert product]?”. That’s it. Not a syllable […]
My Morning Routine
Morning routines are a hot topic among ‘growth hackers’ these days. And many of them get competitive over who can set their alarm clock at the most insanely early hour and pack in the most soul enriching stuff before the milkman arrives. My routine is pretty lightweight, so Tim Ferris and The Rock can rest […]
How a Dog Helped De Beers to Sell More Diamonds
Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve read Influence – The Psychology of Persuasion (and if not, add it to your list […]
The 5 Step ‘Sideways Sales Letter’ Method
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]
Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After all, when you’re a machine at pumping out emails, sales page and VSLs for clients, […]
The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray Edwards Copywriting Academy to realize their dreams. Before I give you my opinion on whether […]
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But what’s the best way of doing it, so you don’t waste hours sending unread emails […]