Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve read Influence – The Psychology of Persuasion (and if not, add it to your list […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
The 5 Step ‘Sideways Sales Letter’ Method
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]
Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After all, when you’re a machine at pumping out emails, sales page and VSLs for clients, […]
The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray Edwards Copywriting Academy to realize their dreams. Before I give you my opinion on whether […]
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But what’s the best way of doing it, so you don’t waste hours sending unread emails […]
Frustrated Fiction Writer? Unleash Your Creative Talents with ‘Mash Stories’
Like many of us in the copywriting trade, my journey towards this profession began in creative writing classes at school. Crafting stories every week was a rare opportunity to cut loose on something I actually enjoyed. If, like me, you still have a fiction itch to scratch, I recommend checking out Mash Stories. They run a […]
47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent
Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for […]
Homer Simpson, Donald Trump and Marketers Rattling Cages
To the uninformed, The Simpsons is a kids’ cartoon. To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society. In one episode Homer successfully runs for Sanitation Manager. He do so while ‘rattling cages’, bucking the trend […]
7 Sales Funnel Mistakes that are Costing You Money
Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous). Without a sales funnel, you have no way of staying in touch with the other […]
Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter or setting up an […]