Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Social […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Final Week to Register for Copyhour in 2016
What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy and, of course, Schwartz (if you’re lucky to get a copy) – over and over […]
HIPS – A Simple Storytelling Formula
You hear all the time that the best way to sell is with stories. They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of cynicism is temporarily lowered. But how do you write them? That’s the tricky part. A good place to look for inspiration is forums and […]
7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $5 a day and find customers with diamond cutting precision. BUT… that doesn’t mean they’re going to rush to download your report when they have no clue who you are. […]
7 Reasons Your VSL is NOT Converting (and how to fix them)
You’ve dropped $10k on a copywriter, another $15k on full animation and then watched in HORROR as views of your VSL fall off a cliff in the FIRST minute. It’s enough to make even the steeliest of marketers cry. Why aren’t people watching? Can it be saved? You have questions. I have answers. To get […]
4 Better Ways of Getting Exposure than Press Releases
Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it as confetti in a force 12 gale. Here are four alternatives: 1. Buy a slot in an […]
The #1 Facebook Advertising Mistake
Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences. You can now target new prospects for your blog posts or reports with precision. But creating quality content and finding the audience is a waste of time unless they click on your ad. And […]
4 Easy Ways of Doing Buyer Persona Research
Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to keep going until you reach the ‘a ha’ moment when everything clicks into place and you […]
The 9 Word Email – The Highest Coverting Email of All Time
It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You simply say – “Are you still looking for [insert product]?”. That’s it. Not a syllable […]
My Morning Routine
Morning routines are a hot topic among ‘growth hackers’ these days. And many of them get competitive over who can set their alarm clock at the most insanely early hour and pack in the most soul enriching stuff before the milkman arrives. My routine is pretty lightweight, so Tim Ferris and The Rock can rest […]