Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen volumes, while his memos and letters run into the millions and fill over 2,500 boxes. […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
8 Ways to Spice Up Stories About Your Product
“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason, stories are marketing gold. They swoop under people’s anti-sales radar to deliver a payload of emotion, […]
Would You Love to Earn $1,500 for a SINGLE Email? Find out how in my 80/20 Email Copy Review
In my 80/20 Email Copy review, I cover whether it really can enable you to pump out high converting emails in record time, and be able to charge $100, $200, or even the $1,500 Ian Stanley charges per email. Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while […]
The Simple Way to Write Copy
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to be understood. Your writing needs to be easy to read. And it’s the strength of […]
Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice)
If you’re happy spending thousands on SEO, social media marketing or ‘branding’ each month with very little to show for it, read no further. Because I’m about to reveal how six figure businesses can be built in weeks (or even days) without spending a cent on any of these methods. What I’m referring to is […]
Don’t Read this If You Are Happy Getting Mediocre Results from Email
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Social […]
Final Week to Register for Copyhour in 2016
What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy and, of course, Schwartz (if you’re lucky to get a copy) – over and over […]
HIPS – A Simple Storytelling Formula
You hear all the time that the best way to sell is with stories. They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of cynicism is temporarily lowered. But how do you write them? That’s the tricky part. A good place to look for inspiration is forums and […]
7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $5 a day and find customers with diamond cutting precision. BUT… that doesn’t mean they’re going to rush to download your report when they have no clue who you are. […]
7 Reasons Your VSL is NOT Converting (and how to fix them)
You’ve dropped $10k on a copywriter, another $15k on full animation and then watched in HORROR as views of your VSL fall off a cliff in the FIRST minute. It’s enough to make even the steeliest of marketers cry. Why aren’t people watching? Can it be saved? You have questions. I have answers. To get […]