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Posts Tagged "Copywriting"

Tips for Writing in Clear, Plain English

Copywriting’s first aim is to communicate clearly and concisely. You’re not going to persuade people to buy your product if they don’t understand what you’re trying to say. There is, however, an abundance of badly written websites cluttering up the

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10 Landing Page Copywriting Tips to Push Readers All the Way to the Checkout

If you’ve arrived here from Google looking for a landing page copywriter, you can read samples of landing pages and sales letters I’ve written here. Or email me (matt@copywriterscrucible.com) with details of your project for a free quote Sales pitch

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Guest appearance at Freelance Writing Jobs

This week I’ve guest posted over at Freelance Writing Jobs – The Internet’s #1 Freelance Writer Jobs Board. The topic won’t be new to regular Crucible readers, but I thought FWJ’s subscribers would appreciate a nudge towards promoting themselves as

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Is Your Copywriting Giving Enough Value?

In a world cynical of advertising and sales spiel, copywriting has to not only persuade but to build trust. An effective way of doing this is to be able to offer value in exchange for your reader’s time – where

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How to Cope with Criticism of Your Copywriting

There can be few things as infuriating for a copywriter, or for any creative type for that matter, as having the creation of your sweat and tears criticised by a client. Whilst the temptation is to throw your laptop out

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Want to attract higher paying clients? Offer them some luxuries.

(Image courtesy Betsssssy) Last month a group of US investors announced their plans to blow $200 million on a chain of 50 luxury movie theatres. Whilst this might sound mad to anybody in the business world, people always want to

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Time to charge for access to your content?

Regular Crucible readers, and anyone who has read my eBook, will be familiar with my sermons on the need to provide informative, useful content in order to build trust and credibility with website visitors. Whilst giving away free content is

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Why a Recession is Great News for Conversational Marketing

Whilst the storm clouds of an economic downturn are covering most in the business world with gloom, for some marketers it could be a storm with a bright silver lining. With no amount of hastily assembled ROI stats likely to

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The Problem With Free

Nearly every freelance copywriter will at some stage be asked to write for free, or for such a derisory amount that it might as well be free. This isn’t a new problem, but since the internet shepherded writers together in

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Content Marketing. Who’s on board?

Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I

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