It would appear that online shoppers on both sides of the pond are oblivious to the credit crunch, and are whipping out their credit cards faster than ever. Nearly half will be increasing their online spend this holiday spend, with
As shocking as it might be to some writers, not everybody reads regularly. In fact, most stop reading books after they’ve left school. It’s questionable whether some even started. Many would suggest that TV and other modern distractions are causing
Advertisers are struggling with the level of resistance, and stubborn refusal, of people to respond to their ads. People are fed up with being bombarded with messages that have nothing of value to offer them. Cynicism of advertising is now
Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have
Ever since I started learning about the rapidly evolving world of internet copywriting, Brian Clark’s Copyblogger has always been at the top of my reading list. He has finger on the pulse more than most and always gives the impression
Languages are constantly evolving as new words are created or take on a new meaning to reflect the issues of the day. Suzie Dent of ‘Countdown‘ fame (a UK quiz show which splices the word game ‘Boggle’ with mental arithmetic,
Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking
Its been a bit hectic around here recently, and it looks as though yet another week is going to pass without a proper post. Last week I was rushing round packing boxes and moving house, whilst trying desperately not to lose my
The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in
This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a
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Are You Ready to Greet Curious George and Doubting Thomas this Christmas?
It would appear that online shoppers on both sides of the pond are oblivious to the credit crunch, and are whipping out their credit cards faster than ever. Nearly half will be increasing their online spend this holiday spend, with
Can You Write Shorter and Simpler?
As shocking as it might be to some writers, not everybody reads regularly. In fact, most stop reading books after they’ve left school. It’s questionable whether some even started. Many would suggest that TV and other modern distractions are causing
Content Marketing: Interruption’s Smarter Replacement
Advertisers are struggling with the level of resistance, and stubborn refusal, of people to respond to their ads. People are fed up with being bombarded with messages that have nothing of value to offer them. Cynicism of advertising is now
Has Your Business Learnt that Teaching Sells?
Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have
Copyblogger Releases ‘Teaching Sells’ Report
Ever since I started learning about the rapidly evolving world of internet copywriting, Brian Clark’s Copyblogger has always been at the top of my reading list. He has finger on the pulse more than most and always gives the impression
What Word Defines the 21st Century?
Languages are constantly evolving as new words are created or take on a new meaning to reflect the issues of the day. Suzie Dent of ‘Countdown‘ fame (a UK quiz show which splices the word game ‘Boggle’ with mental arithmetic,
Blog theme change
Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking
Normal Service to be Resumed Next Week
Its been a bit hectic around here recently, and it looks as though yet another week is going to pass without a proper post. Last week I was rushing round packing boxes and moving house, whilst trying desperately not to lose my
How Politicians are Being Taught to Engage Online
The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in
Five Things You Didn’t Know About Matt Ambrose
This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a