Category Archive for "Blog"

How to Cope with Criticism of Your Copywriting

There can be few things as infuriating for a copywriter, or for any creative type for that matter, as having the creation of your sweat and tears criticised by a client. Whilst the temptation is to throw your laptop out

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Want to attract higher paying clients? Offer them some luxuries.

(Image courtesy Betsssssy) Last month a group of US investors announced their plans to blow $200 million on a chain of 50 luxury movie theatres. Whilst this might sound mad to anybody in the business world, people always want to

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Why writing copy is like a round of golf

(Photo by mslikk) Tomorrow I’m driving down to Cornwall for a long weekend and a few rounds of golf, so I thought why not see what parallels can be drawn between crafting copy and knocking a few zingers down the

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Are Your Customers Happy? Then Tell People Why!

I had scribbled down half a page of notes about the foolishness of forcing every website to be written in English until I realised what day it was yesterday and swiftly cancelled my order for a Chinese dictionary. Instead I’m

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An Apology to My Subscribers

Unfortunately my feed appears to have gone haywire since moving domains with error messages, partial feeds, blocks of ten or no feed at all being delivered in the last month. I think most of the gremlins have been rooted out

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Time to charge for access to your content?

Regular Crucible readers, and anyone who has read my eBook, will be familiar with my sermons on the need to provide informative, useful content in order to build trust and credibility with website visitors. Whilst giving away free content is

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Why a Recession is Great News for Conversational Marketing

Whilst the storm clouds of an economic downturn are covering most in the business world with gloom, for some marketers it could be a storm with a bright silver lining. With no amount of hastily assembled ROI stats likely to

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The Problem With Free

Nearly every freelance copywriter will at some stage be asked to write for free, or for such a derisory amount that it might as well be free. This isn’t a new problem, but since the internet shepherded writers together in

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Ten Steps for Changing Your WordPress Domain

They often say that moving house is one of the most stressful things you can do, and I think moving domains isn’t a lot better and I hope I haven’t lost you all along the way. Ever since Google started

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Should you use the fear of recession in your copywriting this year?

People are becoming afraid of spending money. The threat of a recession on both sides of the pond and the global credit crunch means it’s getting harder to coax credit cards out of people’s wallets. Shoppers are staying at home

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