[Photo courtesy Hamed Saber] Since moving to my new domain in March I’ve been stripped of my glorious Google page one rankings for my key terms (copywriter, copywriting etc), and left groveling with a begging bowl in the dank, dark depths of its search listings. Whilst a brief fall from grace was expected, I’d hoped […]
Junta 42 releases eBook: ‘How to attract and retain customers with content NOW’
A great blog if you’re a believer in the benefits of valuable content for converting browsers into buyers (which I am), Junta 42 has released a new eBook on content marketing and why you should implement it as part of your marketing strategy. The eBook’s 11 pages long, and provides some inspiring case studies and […]
10 Sticky Website Copywriting Tips for Keeping Visitors Glued to Your Website
Brochure websites need to be consigned to a museum as relics of the internet’s evolutionary history. There I’ve said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to recreate your company brochure into pixel form then, please, go ahead. But the longer you […]
Another blog that’s worth a visit for Copywriter’s Crucible fans
Whether you call it business blogging, content marketing or engagement, giving away free content is a great way of building trust and credibility with info hungry web surfers. Google seems to like it too. It has taken a while for awareness to spread (I’ve still got a drawer full of business blogging leaflets from a […]
An Underused, Full Proof Way to Sell More in Less Time that’s FREE
[photo courtesy of monamigreetings] Even if you compose the most concise copywriting to ever grace a page, the most persuasive words aren’t always written by you. There’s an ingredient you can add to your copy that can help you sell more in less time. It’s an underused tactic. But one that can rapidly satisfy a […]
Why Customer Service is the New Marketing
[image courtesy of ansik] Whether it’s in customer reviews, blogs or forums, people are talking about products and influencing buying decisions. Blaring out sales messages merely antagonises skeptical prospects, who place their trust in the objective advice of their peers. Research is showing that the ROI of traditional marketing methods is falling, whilst customer interaction […]
Boost Your Sales with Customer Reviews
People might be ignoring overtly salesy marketing, but they still listen to each other. One of the most persuasive voices for selling your products can be your customers themselves. Whether you’re selling eBooks, renting skips or promoting your expertise, reviews and testimonials can enhance your credibility and build trust with hesitant buyers. Reviews ‘social proof’ […]
Tips for Writing in Clear, Plain English
Copywriting’s first aim is to communicate clearly and concisely. You’re not going to persuade people to buy your product if they don’t understand what you’re trying to say. There is, however, an abundance of badly written websites cluttering up the web. Perhaps it’s because people think writing is easy. Why pay a professional to do […]
10 Landing Page Copywriting Tips to Push Readers All the Way to the Checkout
If you’ve arrived here from Google looking for a landing page copywriter, you can read samples of landing pages and sales letters I’ve written here. Or email me (matt@copywriterscrucible.com) with details of your project for a free quote Sales pitch over, on with the post… Now, whilst I might stand on my soap box every […]
Guest appearance at Freelance Writing Jobs
This week I’ve guest posted over at Freelance Writing Jobs – The Internet’s #1 Freelance Writer Jobs Board. The topic won’t be new to regular Crucible readers, but I thought FWJ’s subscribers would appreciate a nudge towards promoting themselves as ‘added value writers’, educating their clients on content marketing and then demanding more money. FWJ’s […]