Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star. His appointment to Governor of California was no fluke (whatever your opinions on his performance […]
What Separates Amateurs from the Pros
Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales letters that keep most clients happy. But to reach the creme de la creme of […]
Dealing with Failure
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is abysmal. We barely get a 1% conversion rate on the sales page and we start […]
3 Secrets to Writing ‘Winning’ Copywriting Proposals that Turn $100 Mini Projects into $10,000 Monster Gigs
You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action do you want visitors to take? …what’s the traffic source? …what’s your current conversion rate? […]
2 Easy Ways to Make Leads More Profitable (without Spending an Extra Cent on Traffic)
Advertising is getting darned expensive. If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a LEAD. That’s right, a LEAD, not a sale. With millions of marketers ploughing their ad budget into Facebook and Instagram, click costs are getting out of control. This is why it is […]
Sir Winston Churchill’s ‘4 Iron Clad Rules’ of Persuasive Copywriting
Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen volumes, while his memos and letters run into the millions and fill over 2,500 boxes. […]
8 Ways to Spice Up Stories About Your Product
“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason, stories are marketing gold. They swoop under people’s anti-sales radar to deliver a payload of emotion, […]
Would You Love to Earn $1,500 for a SINGLE Email? Find out how in my 80/20 Email Copy Review
In my 80/20 Email Copy review, I cover whether it really can enable you to pump out high converting emails in record time, and be able to charge $100, $200, or even the $1,500 Ian Stanley charges per email. Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while […]
The Simple Way to Write Copy
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to be understood. Your writing needs to be easy to read. And it’s the strength of […]
Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice)
If you’re happy spending thousands on SEO, social media marketing or ‘branding’ each month with very little to show for it, read no further. Because I’m about to reveal how six figure businesses can be built in weeks (or even days) without spending a cent on any of these methods. What I’m referring to is […]