If you’ve arrived here looking for a video copywriting service, please visit this page for more information. Have you created a video about your business yet? If not you might want to, because the video revolution is here. A recent Comscore Video Metric report found that last May 84.5 percent of the US internet audience […]
Meme Luxury Yacht
Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]
Improving Website Conversion Post 8 – Keep Testing to Improve Conversions and Sales
This is the final part of my series on how to improve the conversion rate of your website using a new tested approach to web design, rather than guesswork and assumptions (if you’re late to the party, you can start at post one or wait for the eBook). From following the previous posts, you should […]