If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well, it’s not that easy I’m afraid. It takes a lot of effort to successfully market […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Content Marketing. Who’s on board?
Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have been picked up, dusted off and given a […]
A slow start to 2008. But a start with promise.
I decided to award myself a week off at Christmas to spend time with the family, which then grew into a fortnight when I became a victim of the flu outbreak that’s crippling the country. Working from home hasn’t equipped me with the toughest immune system, and the week away would have left me dangerously […]
Copywriting and Blogging Dead? Bar Humbug.
The run up to Christmas is a time to reflect on the past year. It’s a time to think about which areas of your business are working, and which need an overhaul in the New Year. Some people are taking this reflection seriously, with copywriting legend Bob Bly and blogging supremo Brian Clark both being […]
Can Using Science Teach You to Write Better Headlines?
Writers have agonized over headlines since the invention of the printing press. There are literally hundreds of blog posts and articles on finding the magic formula that will persuade people to read the rest of your writing. Wouldn’t life be easier if it was possible to systematically identify what elements make a great headline? Or […]
The Science of a Great Slogan
Whether it’s writing a billboard ad, news story or blog post, the most important part is nailing your headline message. It’s your witty slogan or hard hitting headline that will grab attention. Then once you’ve hooked people’s interest you can start reeling them towards your call for action. But perfecting the impact of your slogan […]
My Blog Grows into a Fully Functioning Website
I’ve recently been hearing more comments on using WordPress to build an entire website. I’ve always kept an ear open for these sort of discussions because my blog is where people will land when they search my key phrases, rather than on my business website (I don’t know if I’ve mentioned this before, but I’m […]
Are You Ready to Greet Curious George and Doubting Thomas this Christmas?
It would appear that online shoppers on both sides of the pond are oblivious to the credit crunch, and are whipping out their credit cards faster than ever. Nearly half will be increasing their online spend this holiday spend, with £40 billion added to shopping carts in the UK alone this Christmas. This year’s increase […]
Can You Write Shorter and Simpler?
As shocking as it might be to some writers, not everybody reads regularly. In fact, most stop reading books after they’ve left school. It’s questionable whether some even started. Many would suggest that TV and other modern distractions are causing literacy levels to drop. If reading levels are falling, will writing standards have to as […]
Content Marketing: Interruption’s Smarter Replacement
Advertisers are struggling with the level of resistance, and stubborn refusal, of people to respond to their ads. People are fed up with being bombarded with messages that have nothing of value to offer them. Cynicism of advertising is now a badge of pride worn to show you won’t be duped by clever wordplay. It’s […]