In the freelance writing world it would appear that we’re still struggling with the same sexist attitudes we snort at when watching Mad Men. This has been the experience of James Chartrand, anyway, who revealed on Copyblogger this week that he’s actually a woman, and felt forced to promote herself as a man to attract […]
Asked to write an email campaign? Suggest they use print as well…
There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off direct mail are wide of the mark. Email […]