If you’ve arrived here from Google looking for a landing page copywriter, you can read samples of landing pages and sales letters I’ve written here. Or email me (matt@copywriterscrucible.com) with details of your project for a free quote Sales pitch over, on with the post… Now, whilst I might stand on my soap box every […]
Guest appearance at Freelance Writing Jobs
This week I’ve guest posted over at Freelance Writing Jobs – The Internet’s #1 Freelance Writer Jobs Board. The topic won’t be new to regular Crucible readers, but I thought FWJ’s subscribers would appreciate a nudge towards promoting themselves as ‘added value writers’, educating their clients on content marketing and then demanding more money. FWJ’s […]
Is Your Copywriting Giving Enough Value?
In a world cynical of advertising and sales spiel, copywriting has to not only persuade but to build trust. An effective way of doing this is to be able to offer value in exchange for your reader’s time – where value is not giving away coupons, but being entertaining or informative. People like to do […]