There can be few things as infuriating for a copywriter, or for any creative type for that matter, as having the creation of your sweat and tears criticised by a client. Whilst the temptation is to throw your laptop out of the window or question whether they’ve fully appreciated the intricacy of your words, learning […]
Want to attract higher paying clients? Offer them some luxuries.
(Image courtesy Betsssssy) Last month a group of US investors announced their plans to blow $200 million on a chain of 50 luxury movie theatres. Whilst this might sound mad to anybody in the business world, people always want to be entertained, and when things are grim it’s indulging in the small pleasures in life […]
Why writing copy is like a round of golf
(Photo by mslikk) Tomorrow I’m driving down to Cornwall for a long weekend and a few rounds of golf, so I thought why not see what parallels can be drawn between crafting copy and knocking a few zingers down the fairway: Nobody should think they can step out and start competing to an acceptable standard […]
Are Your Customers Happy? Then Tell People Why!
I had scribbled down half a page of notes about the foolishness of forcing every website to be written in English until I realised what day it was yesterday and swiftly cancelled my order for a Chinese dictionary. Instead I’m going to focus on why it has never been more important to harness customer service […]