The Copywriter’s Crucible – Direct Response Copywriting Infused with Big Ideas

Direct Response Copywriting - The Copywriter's Crucible

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A Melting Pot of Punchy, Persuasive Direct Response Copywriting and Big Ideas Alchemy

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Do you want to increase your website’s conversions?

To create a sales funnel that generates customers?

Or do you need to find a way of positioning yourself as the superior choice in a crowded market?

Then you’re in the right place.

I’m Matt Ambrose, a freelance direct response copywriter. For over 10 years I’ve helped startups, enterprises and global brands to grow their sales through the power of punchy, persuasive direct response copy.

In my melting pot, I weld together hooks, USPs and big ideas that harness time proven sales psychology to trigger both the logical and emotional triggers that make people buy.

Along with the copy, I provide strategic lead generation campaigns that convert cold traffic into red hot buyers.

My successes include $1 million in sales for the PowerChute golf training aid and creating the launch campaign for a new Beverly Hills based anti-aging cream.

If you’d like similar success for your business, get in touch for a proposal on how I’d do it:

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Book a consultation call

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Email me for a proposal

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What People Say

“We auditioned five copywriters and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier”  – Mike Saif, Learn more…

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D Learn more…

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What I Do

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Direct Response Copywriting

I’ve crafted direct response sales pages for millionaire internet marketers, supplement companies and even professional golfers. Whether you need a long form sales page, email sequence or VSL, I’ve got my finger on the button of what’s converting and will boost your conversions.[/vc_column_text][/vc_column_inner][vc_column_inner animate=”afb” width=”1/4″][vc_column_text]

Email Copywriting

The majority of profits come from backend sales through email. I can help you maximize the lifetime value of every customer with strategically planned and crisply written upsell sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys that build familiarity, foster emotional bonds and the trust needed to get the sale.[/vc_column_text][/vc_column_inner][vc_column_inner animate=”afb” width=”1/4″][vc_column_text]

Video Sales Letter (VSL) Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged. I can also provide you with a strategy for harnessing YouTube to create a remarketing list of red hot buyers you can target at low cost.[/vc_column_text][/vc_column_inner][vc_column_inner animate=”afr” width=”1/4″][vc_column_text]

Advertorials and Sales Funnels

The first step in a prospect’s journey to becoming a customer often starts with an advertorial. I’ve written advertorials for offers in finance, natural health, beauty and fitness, biz opp and practically any niche you can name.

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Inbound Marketing in Two Weeks[/vc_column_text][vc_column_text]


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Inbound Marketing in Two Weeks – Downloadable Guide

Discover a 14 step strategy for turning your website into a hub of information that generates leads in a measurable and profitable way.

– Why the old methods aren’t working anymore
– How to create content customers will love
– How to take prospects from curious to convinced and eager to buy
– How to track the results and improve the success of every campaign

Please enter your email to download:

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Everything I Do

B2B Copywriting
Case Study Copywriting
Website Copywriting
Brochure Copywriting
Direct Response Copywriting
SEO Copywriting
Email Copywriting
Video Copywriting
Press Release Copywriting
Website Conversion
Inbound Marketing[/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]

Who I’ve Done It For

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Eferton Group
FN Herstal
Micro Focus
AAH Pharmaceuticals
Bookatable[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][vc_column_text]Izola Bank
Action Storage
The Malta Experience
Eco Designer
Parker Software
Visual Trends
CAP Global
World Class Coaching
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Previous Copywriting & Content Marketing Projects

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Technicolor – Media Services Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. The information was gained through phone interviews with Technicolor’s project management team… Read more

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Cobol Micro Focus – Cobol: No Barriers Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. Despite the small time frame…Read more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]

Feedback from Clients


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“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

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“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

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“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

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“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

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“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

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Featured On:


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6 Reasons to Hire Me

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  • 1. Free consultations and proposals – Provide me with a few details on your project and I’ll respond with a detailed proposal within 24 hours. This will outline how I can improve your existing marketing or the approach I’d take with your new campaign.
  • 2. Cost effective – I’m not cheap. Neither am I prohibitively expensive. I charge per project and you should typically expect to generate at least 20x my fee in profits.
  • 3. Full service copywriting and design agency – Along with copywriting, I can provide you with brochure design, website creation, video development and ongoing support with your online marketing strategy.

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  • 4. Fast delivery – I can turnaround copy within 3 days, if it’s urgent. However, I normally request at least one week so that I have time to go through at least three drafts before I submit copy for your review.
  • 5. Responsive – I work flexible hours, so you always expect a prompt reply to your email or phone call. I have clients all over the world, and I’m happy to get up early or stay up late to make a Skype call that fits your schedule.
  • 6. Guaranteed quality – I offer unlimited redrafts, as I rarely need more than one or two. I also wont ask, or expect, full payment until you’ve signed off the final draft as complete. Removing risk is how I like to do business.


Get in Touch. I Want to Hear About Your Project

[/vc_column_text][vc_column_text]When you contact us about your project, I won’t just provide a time and cost estimate. Instead, you’ll get a comprehensive proposal on how I can grow your profits with direct response copy.

This can include an analysis of how I’d improve your existing copy, a strategy for driving traffic or a breakdown of how I’d structure a sales page for your product.

This is provided at no obligation, and is information you can use to improve your marketing’s ROI, whether or not you decide to hire me:

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