Direct Response Copywriting Harnessing Strategic Planning and Big Ideas that Sell

Direct response copywriting for your entire sales funnel with emotional triggers that convert cold leads into red hot buyers

Struggling to grow your business with mediocre copy and wishy-washy marketing?

In a world where people are bombarded with 20,000 marketing messages a day, creating a compelling message that sells is a challenge millions of businesses wrestle with every day.

But it doesn’t have to be that way.

Even if your product is cookie cutter, with all the same speed settings and widgets as your competitors’, there’s a powerful way of standing out (even in saturated markets).

And that is with a BIG IDEA.

You see, it’s not snappy taglines, eye catching logos or elegant writing that motivates people to buy.

It is unique, compelling and appealing big ideas that create a desire  in people’s gut for the missing piece that can give them the health, happiness or wealth they crave.

A powerful big idea is what motivates people to:

  • Queue overnight to get the latest iPhone (even when it’s barely an improvement on the last one)
  • Pay thousands for the privilege of having the Harley badge on their bike
  • Wear Nike sneakers, even if their only daily exercise is getting the morning paper

Big idea define why a brand exists. They create stronger emotional bonds with customers. And enable you to bask in the blue sea of exceptionalism where you can charge a premium, while your competitors fight for survival in the red sea of mediocrity and cutting prices to stay afloat.

Staying ahead of rapidly maturing markets

With access to limitless information at their fingertips, markets are maturing at lightning speed. What was a unique and exciting message six months ago has been replicated and diluted by today.

You’re then forced to shift from selling with benefits to selling with claims to selling with unique concepts, as if you’re manically changing gear to stay ahead of rushing market expectations. In fact, if you’re entering a saturated market, your only option may be to create a new category altogether.

A lot of businesses (and marketers) don’t know this.

Instead, they peddle the same claims, benefits and features as everyone else. Their campaigns are met by shrugged shoulders, and they fizzle out and die.

Instead, your goal with every email, advertorial and sales letter is to light a firecracker under your reader’s chair. To deliver a message so fresh, tasty and tempting that they devour every word and FEEL compelled to act.

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

The words, strategy and big ideas to drive campaign success 

Whether you hire me or someone else, it’s vital that you work with a copywriter that knows how to develop big ideas. That knows how to research the market to identify its awareness level, sophistication, unfulfilled needs and how to position your product in a unique, inspiring and exciting way.

Let’s be clear – it’s the strength of your ideas that sell. Not clever wordplay.

For over 10 years I’ve worked with global brands (including Technicolor, Siemens and DHL), internet marketers and ambitious startups to help them devise hooks, unique mechanisms and big ideas that attract customers like a magnet.

I can do the same for you.

A few of my successes include:

  • A VSL (video sales letter) for the PowerChute golf training aid which passed $1 million in sales in a sophisticated and highly competitive market
  • Identified the hook, unique mechanism and big idea for a new cosmetics brand that enabled them to stand out in a crowded market
  • The Lean Body workout VSL which had a ‘stellar’ 7 percent conversion rate (most VSLs struggle to hit 2 percent)
  • Advertorials that consistently out convert those of other copywriters by harnessing emotionally driven story telling
  • Natural health VSLs that generate average watch time of 8 minutes on cold traffic (while most VSLs struggle to keep people engaged for 30 seconds)
  • My direct mail sales letter to B2B marketing agencies generated a 14% response rate

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

5 Reasons to Hire Me

When it comes to selling, there’s a big difference between clever wordsmiths, who rely on fancy words, and hard nosed copywriters who understand how to research the market, to find unfulfilled needs and to devise the big ideas and concepts that help brands position themselves in the blue sea of unique exceptionalism.

1. I’ve studied all the greats – I’ve studied the classics by John Caples, Claude Hopkins, Joe Sugarman, Gary Halbert and Eugene Schwartz (many of which I reread every year). I also actively follow today’s living direct response legends, including Drayton Bird, Bob Bly and John Carlton, to keep my finger on the pulse of what’s working now.

2. I’ve completed the best courses – I’ve spent thousands of dollars on copywriting courses and seminars. This includes Copyhour, David Garfunkel’s Fast, Effective Copy, Ian Stanley’s 80/20 Copywriting, Autoresponder Madness, Drayton Bird’s Last Hurrah and I’ve been mentored by Kevin Rogers, the founder of Copychief. I continue to

3. Recognition in my industry – I’ve been interviewed for books on copywriting, including Andy Maslen’s book ‘Write Copy, Make Money’. I’m listed alongside some of the best copywriters in the industry in Bob Bly’s exclusive referral list and have guest appeared on copywriting podcasts.

4. Most of my clients come from referrals – The results I consistently achieve for my clients has led to be being recommended to some of the biggest names in the internet marketing industry.

5. Free proposals – I’m happy to provide a comprehensive proposal at no obligation, outlining my recommended strategy for achieving your growth and profit goals.

Direct Response Copywriting Samples

Video Sales Letters (VSLs)

Sales Letters



Feedback from Clients

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

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Ready to Grow Your Profits with a Compelling Direct Response Campaign?

Have questions? See if they’re answered in my FAQ.

Want to know my back story? Find out more about me

If you’re ready to get the ball rolling, get in touch with a few details about your project. I’ll then send you a questionnaire or we can schedule a Skype call.

I’ll then put together a proposal outlining my recommended strategy for achieving your growth and profit targets.

My proposals are supplied at no obligation so you have the information you need to make an informed decision on whether to work with me or another direct response copywriter. However, based on my success rate at converting proposals into projects, spending a few hours putting it together will be time well spent: