Direct Response Copywriting that Boosts Your Profits with Strategic Planning and Time Proven Copywriting Techniques

Direct response copywriting for your entire sales funnel. From adverts to advertorials to VSLs to upsell emails that maximize the lifetime value of every customer

Mr Drayton Bird and yours truly shooting the breeze

Struggling to grow your business with mediocre copy and wishy-washy marketing materials?

Would you love someone to breathe life into your struggling sales pages? To light a firecracker under your prospect’s chair? And create an overflowing pipeline of customers asking, nay, DEMANDING to buy your product?

Well then, you’ve come to the right place.

I’m Matt Ambrose, a direct response copywriter.

For over ten years I’ve been helping ambitious startups, global tech brands and millionaire internet entrepreneurs to increase their profits with the power of direct response copywriting.

This includes:

A VSL (video sales letter) for the PowerChute golf training aid which passed $1 million in sales
Identified the hook and big idea for a new Bel Air cosmetics brand that enabled them to stand out in a crowded market
The Lead Body workout VSL which had a ‘stellar’ 7 percent conversion rate (most VSLs struggle to hit 2 percent)
Advertorials for tech gadgets that consistently out convert those of other copywriters and beat the agency’s control
My direct mail sales letter to B2B marketing agencies generated a 14% response rate

If you want to grow your business to six figures or higher, improving the quality of your business’ copy is the single biggest improvement that can get you there.

Mr Trevor ‘ToeCracker’ Crook giving me footwear tips

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

Why I Should be Your ‘Go to’ Direct Response Copywriter

When it comes to selling, there’s a big difference between clever wordsmiths, who rely on fancy words, and hard nosed copywriters who know how to maximize sales.

I’ve studied all the greats – I’ve read, annotated, highlighted and studied voraciously the classics by John Caples, Claude Hopkins and Eugene Schwartz – not once, but multiple times. I’ve also taken direction from today’s living direct response legends, including Drayton Bird, Bob Bly, John Carlton and Bob Sugarman.

I’ve completed the best courses – I’ve spent thousands of dollars over the years on copywriting courses and forum memberships. This includes Copyhour, David Garfunkel’s Fast, Effective Copy, Ian Stanley’s 80/20 Copywriting, Autoresponder Madness and I’ve been mentored by Kevin Rogers, the founder of Copychief. So as well as knowing about all the classic sales psychology tactics, I’ve got my finger on the pulse of what’s working right now in conversion rate optimization and direct marketing.

Recognition in my industry – I’ve been interviewed for books on copywriting, including Andy Maslen’s book ‘Write Copy, Make Money’, and I’m listed alongside some of the best copywriters in the industry in Bob Bly’s exclusive referral list.

Most of my clients come from referrals – I’m fortunate enough to now get most of my work from referrals, rather than my own outreach efforts. This reflects how highly my clients rate me and the results I’ve delivered for their businesses.

Free proposals – I’m happy to provide a comprehensive proposal for free of charge, in which I’ll outline my recommended structure and strategy for your copywriting project. I provide this so you can see for yourself that I know what I’m talking about and the quality of the service I provide.

Direct Response Copywriting Samples

$1million selling PowerChute VSL

Lean Body Workout VSL

Anti-aging Skin Cream VSL

Sales page for the PowerChute golf training aid.

30 mins video sales letter (VSL) script for a fitness/weight loss product.

Advertorial to promote the Osmo iPad learning platform for kids. Selling to cold traffic.

VSL script for Peruvian hair loss treatment

Sales letter for a self improvement/social anxiety eBook

Email campaign to convince retirees and pensioners to move their pension into an overseas QROPS.

Sales letter for a home based hypnotherapy training course

Long form sales page for an eBook on Barcelona FC soccer drills

Sales letter to marketing agencies to promote The Copywriter’s Crucible

Feedback from Clients

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda