Direct Response Copywriting Harnessing Strategic Planning and Big Ideas that Sell

Get high converting copy for your entire sales funnel loaded with emotional triggers that convert cold leads into red hot buyers

Talking tactics with grizzled veteran John “One Legged Golfer Carlton”

Struggling with mediocre copy and wishy-washy marketing materials?

Want to give your pitches greater impact so they position you as the superior choice in a crowded market?

In a world where people are bombarded with 20,000 marketing messages a day, crafting a compelling sales message is getting tougher by the day.

Yet it’s possible to smash through the clutter and carve out a large slice of the pie when you know how…

And that’s with a BIG IDEA.

Your Big Idea could be:

  • The backstory for why your product exists
  • Breakthrough research that proves why your solution is the best
  • Reframing your customer’s problem in a unique way so you can present your product as a unique solution

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Big Ideas Position You as the #1 Choice

With access to limitless information at their fingertips, markets are maturing at lightning speed.

What was a unique and exciting six months ago has become mediocre by today.

You’re then forced to shift from selling with benefits to selling with claims to selling with unique concepts, manically changing gear to stay ahead of rushing market expectations.

But most businesses struggle to find a Big Idea for their product. Instead they shout about the same claims, benefits and features as everyone else. Leading to their campaigns are met by shrugged shoulders, and they fizzle out and die.

Instead, your goal with every sales message should be to light a firecracker under your reader’s chair. To deliver a message so fresh, tasty and tempting that they devour every word and FEEL compelled to act.

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

Copy, Strategy and Big Ideas that Deliver Higher Profits and Greater Campaign Success 

By now, I hope, you get my point: Without a compelling Big Idea your campaigns are DOOMED.

Middle of the road, bland copy about benefits and features won’t cut it with today’s sophisticated customer.

This is why it’s vital that you work with a copywriter that knows how to develop big ideas. That knows how to research the market to identify its awareness level, sophistication, unfulfilled needs and how to position your product in a unique, inspiring and exciting way.

Someone like me.

For over 10 years I’ve worked with global brands (including Technicolor, Siemens and DHL), internet marketers and ambitious startups to help them devise hooks, unique mechanisms and big ideas that attract customers like a magnet. I now specialize in copywriting for natural health and financial newsletters.

However, whatever your niche, I can provide you with Big Idea infused copy that coaxes readers with emotion and logic until the only response is to buy.

A few of my successes include:

  • A VSL (video sales letter) for the PowerChute golf training aid which passed $1 million in sales in a sophisticated and highly competitive market
  • Identified the hook, unique mechanism and big idea for a new cosmetics brand that enabled them to stand out in a crowded market
  • The Lean Body workout VSL which had a ‘stellar’ 7 percent conversion rate (most VSLs struggle to hit 2 percent)
  • Advertorials that consistently out convert those of other copywriters by harnessing emotionally driven story telling
  • Natural health VSLs that generate average watch time of 8 minutes on cold traffic (while most VSLs struggle to keep people engaged for 30 seconds)
  • My direct mail sales letter to B2B marketing agencies generated a 14% response rate
Getting footwear advice from Trevor ‘ToeCracker’ Crook

Direct Response Copywriting Samples

Financial Sales Letter Copywriting

Natural Health Sales Letter Copywriting

Advertorial Copywriting

Video Sales Letter (VSL) Copywriting

5 Reasons to Hire Me to Write Your Copy

When it comes to selling, there’s a big difference between clever wordsmiths and hard nosed copywriters who understand how to research the market, to find unfulfilled needs and to devise the big ideas position you as the exceptional choice.

1. I’ve studied all the greats – I’ve studied the classics by John Caples, Claude Hopkins, Joe Sugarman, Gary Halbert and Eugene Schwartz (many of which I reread every year). I also actively follow today’s living direct response legends, including Drayton Bird, Bob Bly and John Carlton, to keep my finger on the pulse of what’s working now.

2. I’ve completed the best courses – I’ve spent thousands of dollars on copywriting courses and seminars. This includes Copy Chief RFL, Scott Haines’ Shortcut Copywriting Secrets, Copyhour, David Garfunkel’s Fast, Effective Copy, Ian Stanley’s 80/20 Copywriting, Autoresponder Madness, and I’ve been mentored by Kevin Rogers, the founder of Copy Chief.

3. Recognition in my industry – I’ve been interviewed for books on copywriting, including Andy Maslen’s book ‘Write Copy, Make Money’. I’m listed alongside some of the best copywriters in the industry in Bob Bly’s exclusive referral list and have guest appearedon copywriting podcasts.

4. Most of my clients come from referrals – The results I consistently achieve for my clients has led to be being recommended to some of the biggest names in the internet marketing industry.

5. Free proposals – I’m happy to provide a comprehensive proposal at no obligation, outlining my recommended strategy for achieving your growth and profit goals.

Client Feedback

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”– Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

Get in Touch

Have questions? See if they’re answered in my FAQ.

What to know who’s pulling the levers behind the curtain? Find out more about me.

Ready to get started?

Then get in touch with a few details about your project.

You can expect to hear back from me within 24 hours. I’ll either send you a questionnaire or we can discuss the details over Skype.

A proposal detailing my recommendations, predicted results and a time and cost estimate is then provided at no obligation:

Speaking with living direct response legend Drayton Bird

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