Direct Response Copywriter Who Turns Launches into Movements

Matt Ambrose explains how to become a freelance copywriter without experience

Struggling with a high bounce rate… weak conversions… and campaigns that seem to have no hope of ever being profitable?

Well then, we need to talk.

My name’s Matt Ambrose, and I’m a direct response copywriter who specialises in helping clients turn weak sales pages and campaigns into winners.

How I Do It

The process starts with digging into identifying who the customer REALLY is… the language they use… their unmet needs… and how to position your product as the superior option.

With this knowledge, I then give your sales pages an overhaul.

This includes:

– Reflecting the customer’s experience to build rapport in seconds

– Providing proof early on why readers should trust you

– Revealing a new cause of the problem they’re dealing with

– A new mechanism behind the solution your product offers

– Future pacing what life will be like after implementing your product

…and other updates from my toolbox of time proven copywriting techniques.

Who I’ve Done it For

As a direct response copywriter, over the last decade I’ve helped 100+ companies to generate higher responses and profits from their emails, case studies, sales pages, and videos.

This includes international tech brands, like Siemens, Technicolor, and Micro Focus; millionaire internet marketers like Jason Akatiff (A4D) and Shaun Sheik (Jump 450); and natural health companies, including Adaptive Health, Optimum Life Labs, Truegenics, and Peak Life.

So whether you need to promote a new industrial processor or the secret ingredient in your supplement, I provide the research skills, strategic planning, and punchy copy to  rocket your conversions and profits.

Recent Highlights

  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • – Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • – Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • – Outperformed 360 other copywriters to write copy for a leading supplement company based in Singapore.
  • – Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement

View my portfolio

Read feedback from clients

So if you have VSLs that are bombing… sales pages that are flagging… and want to give your promos an injection of new ideas and persuasive power…

 Let’s schedule a discovery call to discuss working together.

If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

5 Reasons to Hire Me as Your ‘Go To’ Direct Response Copywriter

1. More than just a direct response copywriter. A strategic PARTNER

In this day and age, you need to be generating LONG-TERM customers. Not just one off sales.

To make that happen, I work with you throughout the launch to track, test and optimise headlines, leads, body copy and the entire funnel until we’re profitable.

I then continue to work with you over the long-haul to turn buyers into long-term customers with ongoing emails, advertorials and upsells. Because it’s in the backend where the most gold is found.

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

2. Experienced and Compliant

Over the years I’ve written for over 100 clients in multiple niches. So I bring a wide breadth of background knowledge and experience writing across lots of industries with different copywriting styles.

I’m now predominantly focused on writing natural health copy. Health is one of the most highly regulated industries. So I have to ensure I’m fully up to speed on the latest compliance rules for both the alphabet agencies and ad networks.

3. Professional and I always hit deadlines

I spent my first decade as a freelance direct response copywriter writing for B2B agencies and tech brands. These are clients with professional attitudes and strict deadlines. And I bring the same professionalism to every project.

So unlike some of my deadline shy brethren, you can always expect to get your copy on time as well as spell checked, compliance checked and copywriting checklist checked to ensure I’ve taken every step possible to ensure it converts.   

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

4. Highly Trained

I’ve read all the classics on direct response copywriting (some of them, like Breakthrough Advertising, multiple times). I also actively follow what the leaders in my field are up to, and adding to my knowledge studying the latest courses.

I’m currently being mentored by Kim Krause Schwalm, one of the biggest names in natural health copywriting. And I’ve also completed mentorships with Lukas Resheske, Russ Reynolds Supplement Copywriting Academy and Kevin Rogers in his RFL program.

Courses completed:

  • Harlan Kilstein’s NLP Copywriting course
  • Agora’s Media Buying Mastery Program
  • John Carlton’s Simple Writing System
  • Todd Brown’s E5 CAMP
  • Kim Krause Schwalm’s 3Rs Mastery Course
  • David Garfinkel’s Fast, Effective Copy
  • Andre Chaperon’s Autoresponder Madness
  • Caleb O’Dowd’s List Building System
  • Parris Lampropoulos’ natural health copywriting course
  • Joel Erway’s Webinar Accelerator Program
Direct response copywriter Matt Ambrose with John Carlton
Talking tactics with grizzled veteran Mr John “One Legged Golfer” Carlton

5. Results Driven

Results is what matters. Not pretty words on a page.

Getting results is harder than ever. Yet the secret to out converting your competitors comes down to one thing: Knowing more than they do.

This means knowing MORE about your customer’s lives, what keeps them awake at night, and what other products have they tried…

Knowing MORE about how aware the market is of their problem and the solution they need to take them from pain to salvation…

And knowing MORE about how your product works, so we can present it as a groundbreaking one-of-kind solution so you can swim in the blue sea of exceptionalism, and not bailing for life in brutal red sea where companies compete on price.

So in other words, I spend at least two thirds of my time researching, planning and strategizing before I even write the headline.

And even after we launch, I keep optimising until we have a winner.

A few of my successes include:

– Increased conversions 428% for a probiotic supplement sales letter

– A VSL (video sales letter) for the PowerChute golf training aid which passed $1 million in sales in a sophisticated and highly competitive market

– Passed an audition to write financial copy for Clayton Makepeace, one of the world’s most successful A list copywriters

– The Lean Body workout VSL which had a ‘stellar’ 7 percent conversion rate (most VSLs struggle to hit 2 percent)

– Advertorials that consistently out convert those of other copywriters by harnessing emotionally driven story telling

– Video Sales Letters that generate average watch time of 8 minutes on cold traffic (while most VSLs struggle to keep people engaged for 30 seconds)

How to Work with Me

VSL copywriter Matt Ambrose with direct response legend Drayton Bird
Shooting the breeze with living legend Mr Drayton Bird

People I like to work with have a vision, rather than just trying to make a quick buck. 

They are (or want to be) influencers, not followers.

They want to create new trends and communities, rather than follow a wave that’s already passed. 

And they want our relationship to be more than an email and a spec sheet. 

But instead a supportive and profitable relationship, which we work together to turn one off launches into brands into new movements.

If that sounds like you, the next stage is to schedule a 15-30 mins call to discuss your project. This allows me to dig a little into what your product is all about. 

Afterwards, I’ll then send you a proposal outlining my recommendations and fee. As I charge per project or monthly retainer, rather than hourly or per word (if you’ve read this far, I know you’d expect nothing less).

Before scheduling the call, I’d like to get your feedback on these questions:

  1. Have you worked with direct response copywriter before and recognize the value of sales copy?
  2. Are you already selling products and simply want better results — or have a new product in the pipeline that needs better sales copy?
  3. Do you already have a reliable way of generating leads and getting traffic to your offers?
  4. Do you already have a goal in mind of what you’d like us to accomplish together?
  5. Does the idea of spending $3,000 to $15,000 on sales copy make you fall off your chair?