video copywriting

Video and VSL Copywriting – animated ‘explainer’ videos, white board doodles and high converting 60+ min long VSLs  

Get a high converting video harnessing the latest sales psychology and VSL best practices.

Video sales letters (VSLs) are all the rage. But too many fail to keep people watching long enough to buy. Why? Because they don’t have anything interesting to say and don’t motivate people to keep watching.

As a professional direct response video copywriter, I know how to combine time proven sales psychology with the latest VSL best practices to create videos that engage and convert.

Along with  product explainer videos and video presentations, I write VSLs that are 60 minutes long that take viewers on a clearly defined psychological path that shocks, educates and inspires viewers to buy at the end.

Recent successes include my VSL for the Powerchute golf training aid, which is on track to generate $1 million, and my VSL for the Lean Body Workout system with an almost unheard of 7% conversion rate.

Example VSL Scripts

Lean Body Workout Fitness VSL

Lepti Plus Weight Loss VSL

Powerchute Golf Training VSL

Probiotics VSL

Want a 60 min VSL for your product? Get in touch for a FREE proposal on how I’d structure it.

Video Sales Letter (VSL) Audit

If you’ve been struggling to get conversions from your existing video sales letter (VSL), I can analyze your existing copy and offer suggestions on how it can be improved or rewritten to increase conversions. This will be provided as a part of a comprehensive proposal for your video sales letter project.

Why am I offering this? So I can demonstrate I know what I’m talking about and that I can give you a video sales letter that SELLS and doesn’t just look good.

Benefits of Video Copywriting

Why Choose My Video Copywriting Service

Quality sales copy – You gain the reassurance of knowing your video has been written by a professional direct response copywriter who knows what will convert.

Fast turnaround – I work to your time frame and can deliver long 30 minute scripts within 3 weeks.

Higher conversions – My video sales letters utilize sales psychology that subconsciously compel people to buy.

Professional animation and voice over – I work with a professional video design studio to create premium quality videos, rather than something that looks like it was created in a bedroom.

The ‘big idea’ – The main reason so many video sales letters are ineffective is because they repeat what everyone else is saying and don’t have a unique angle that makes them interesting and persuasive. I can find the ‘big idea’ that will differentiate your video and product so it’s more appealing than your competitors’ and will increase conversions as a result

Market research – I know how to identify video sales letters that are generating millions of dollars in your market. I can then ‘reverse engineer’ what’s already proven while adding my own improvements to drive conversions higher still.

Proven track record – I’ve worked on VSLs in fitness, weight loss, golf and natural health. Some of these videos are over 30 minutes in length and, more importantly, are converting.

Video Sales Letter (VSL) Styles


Video copywriting is charged at $90 / minute

Turnaround Time

These estimates are for a short 2-3 minute video. Turnaround times for longer videos will need to be quoted individually.

Script and storyboard – 2 days
Slideshow and whiteboard – 4 days
Cartoon explainer video – 7 days


The design studio uses images from a clipart database. Non-standard illustrations, such as product illustrations, need to be supplied by you or will incur additional costs.

Up to 2 revisions are supplied free for free. Script changes after the voiceover has been recorded will incur additional cost.

Client feedback

Very professional and always in time! Does all the copy-writing for my business. Always on time and on budget. I have no hesitation in returning to him for all our copy needs. I would recommend Matt to any business owner.

Alan Elnar,

What a super piece of work – thanks Matt! Honestly, I’m really impressed – this is just what I was looking for.

Jon Ashworth, HID Global

I LOVE IT!! Thank you so much. Everyone says the copy really encapsulates my style and I really appreciate what you’ve done. Along with the copy, you’ve helped to give me real direction in expressing myself. A massive thank you.

Emma Lloyd, Energise & Engage

This is exactly what I expected!..boy you are good! Mate, thank you so much. I am happy with all of it. I will definitely, want you to do follow up copywriting for me in the future.

Paul Birch, Opportunity Dock

Get a Quote

Provide a few details about the sort of video copywriting you require and your product to receive a comprehensive proposal. This includes an overview of how I’d structure your video, examples of successful competitor videos in your niche and a cost and time estimate.