A captivating, shocking or belief shattering video sales letter (VSL) can be the most powerful way of generating customers. In fact, six figure businesses have been built from a single VSL.
Three reasons why:
However, creating a VSL that keeps people watching 3 minutes, let alone 30, is tough.
Hair tearing, table head bangingly tough.
Markets become sophisticated at lightning pace. What worked a few months ago may not work today.
You can’t just reengineer a competitor’s VSL and expect it to convery.
You’ve got to have a unique, compelling BIG IDEA. Your VSL has to challenge prexisting beliefs. reframe problems and present a NEW solution if it’s going to be a conversion monster that does six figures or higher.
What was clever or interesting a year, or even a mere six months, ago is common knowledge today.
If you wanted to sell a weight loss supplement, for example, you can no longer reel off the ingredients and some vague studies. That’s not going to cut it anymore. People have heard that pitch way too many times.
Instead, you’ve got to dig deep into the research to find some unique biological process or breakthrough research to explain how the supplement works. The reason I know all this is because I’ve written VSLs in lots of niches.
This includes in natural health, weight loss and anti-aging skin care, as well as for B2B telecoms companies and financial newsletters.
I actively study what’s converting and what stopped converting a year ago.
I’ve also studied all the best courses and analyzed scripts of all the best marketers to develop principles and structures to create VSLS that keep people invested and buying at the end. Some of my recent successes include:
If you’re looking for a powerful way of growing your business, my VSL copywriting service can help acclerate grow your customer base fast.
More engaging than text
People will happily watch videos for hours but many will struggle to read a page of text.
Videos can present your product in a more compelling and engaging way than text alone.
A video sales letter can generate many more sales from both cold and warm traffic than a purely text page.
1. Quality sales copy – You gain the reassurance of knowing your video has been written by a professional direct response copywriter who knows what will convert.
2. Fast turnaround – I work to your time frame and can deliver long 30 minute scripts within 3 weeks.
3. Higher conversions – My video sales letters utilize sales psychology that subconsciously compel people to buy.
4. Professional animation and voice over – I work with a professional video design studio to create premium quality videos, rather than something that looks like it was created in a bedroom.
5. The ‘big idea’ – The main reason so many video sales letters are ineffective is because they repeat what everyone else is saying and don’t have a unique angle that makes them interesting and persuasive. I can find the ‘big idea’ that will differentiate your video and product so it’s more appealing than your competitors’ and will increase conversions as a result
6. Market research – I know how to identify video sales letters that are generating millions of dollars in your market. I can then ‘reverse engineer’ what’s already proven while adding my own improvements to drive conversions higher still.
7. Proven track record – I’ve worked on VSLs in fitness, weight loss, golf and natural health. Some of these videos are over 30 minutes in length and, more importantly, are converting.
Get my step-by-step strategy for building a remarketing list using YouTube and then targeting hungry buyers at low cost
– How to target people actively trying to solve problems
– The secret to creating video ads people watch and respond to
– Little known way of retargeting video viewers in Google Display for half priced clicks from warmed up prospects
These estimates are for a short 2-3 minute video. Turnaround times for longer videos will need to be quoted individually.
Script and storyboard – 2 days
Slideshow and whiteboard – 4 days
Cartoon explainer video – 7 days
The design studio uses images from a clipart database. Non-standard illustrations, such as product illustrations, need to be supplied by you or will incur additional costs.
Up to 2 revisions are supplied free for free. Script changes after the voice over has been recorded will incur additional cost.
VSLs are highly tailored marketing assets. There are many factors to consider, including length, research involved and the price of your product. Typically, the higher the sale price the more persuading you have to do to address ALL their objections before they’ll buy, and the longer and detailed the VSL needs to be.
Have questions? See if they’re answered in my FAQ.
What to know who’s pulling the levers behind the curtain? Find out more about me.
Ready to get started?
Then get in touch with a few details about your product and the style of video sales letter you need.
I’ll then send you a questionnaire to complete or we can discuss it over Skype.
I’ll then get back to you within 48 hours with a comprehensive proposal. This includes how I’d structure your video, examples of successful competitor videos in your niche and a cost and time estimate.
You’re then free to decide whether to proceed or use another provider, at no obligation: