As a professional VSL copywriter, I know how to combine time proven sales psychology with the latest VSL best practices to create videos that engage and convert.
Along with product explainer videos and video presentations, I write VSLs that are 60 minutes long that take viewers on a clearly defined psychological path that shocks, educates and inspires viewers to buy at the end.
Recent VSL copywriting successes include the Powerchute golf training aid, which is on track to generate $1 million. And my VSL for the Lean Body Workout system which had an almost unheard of 7% conversion rate.
More engaging than text
People will happily watch videos for hours but many will struggle to read a page of text.
Videos can present your product in a more compelling and engaging way than text alone.
A video sales letter can generate many more sales from both cold and warm traffic than a purely text page.
Quality sales copy – You gain the reassurance of knowing your video has been written by a professional direct response copywriter who knows what will convert.
Fast turnaround – I work to your time frame and can deliver long 30 minute scripts within 3 weeks.
Higher conversions – My video sales letters utilize sales psychology that subconsciously compel people to buy.
Professional animation and voice over – I work with a professional video design studio to create premium quality videos, rather than something that looks like it was created in a bedroom.
The ‘big idea’ – The main reason so many video sales letters are ineffective is because they repeat what everyone else is saying and don’t have a unique angle that makes them interesting and persuasive. I can find the ‘big idea’ that will differentiate your video and product so it’s more appealing than your competitors’ and will increase conversions as a result
Market research – I know how to identify video sales letters that are generating millions of dollars in your market. I can then ‘reverse engineer’ what’s already proven while adding my own improvements to drive conversions higher still.
Proven track record – I’ve worked on VSLs in fitness, weight loss, golf and natural health. Some of these videos are over 30 minutes in length and, more importantly, are converting.
These estimates are for a short 2-3 minute video. Turnaround times for longer videos will need to be quoted individually.
Script and storyboard – 2 days
Slideshow and whiteboard – 4 days
Cartoon explainer video – 7 days
The design studio uses images from a clipart database. Non-standard illustrations, such as product illustrations, need to be supplied by you or will incur additional costs.
Up to 2 revisions are supplied free for free. Script changes after the voiceover has been recorded will incur additional cost.
“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D
“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)
“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda
Have questions? See if they’re answered in my FAQ.
What to know who’s pulling the levers behind the curtain? Find out more about me.
Book a consultation to discuss your project.
Send me a message with a few details about your product and the style of video sales letter you need and I’ll get back to you within 48 hours with a comprehensive proposal. This includes how I’d structure your video, examples of successful competitor videos in your niche and a cost and time estimate: