Email: matt@copywriterscrucible.com

Captivating Articles and Advertorials that Convert Readers into Buyers

Get high quality, well researched content that educate and entertain to “sell without selling” and increase profits for your business

Quality content separates you from the pack, builds rapport and can increase your profits

Marketing has changed.

Let’s face it, nobody reads brochures anymore. And they turn their noses up at anything with the merest whiff of a sales message.

Instead, you need to provide content that’s helpful, informative and even shocking if you want to have any hope of getting them to listen to your pitch, further down the line.

During my 10+ years as a copywriter, I’ve stuck my toes into both sides of the marketing pond. This includes case studies, white papers and report for global B2B tech brands, such as Technicolor, Siemens and Micro Focus. As well as write a pile of advertorials for B2C markets, covering gadgets, natural health, anti-aging, supplements and more.

As a copywriter (rather than a ‘content writer’) I know how to address customer problems, to build tension and how to use the article to soft sell your products.

What’s more, I can provide you with strategy along with the words. Whether you need help devising a Big Idea for your promotion, need advice on building a sales funnel, getting traffic to your offers or tracking the results at the end, I provide a ‘one-stop-shop’ article writing and marketing service.

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

Topics Previously Covered

Software
Natural Health
Supplements
Fitness
Gadgets
Weight loss
Anti-aging
Manufacturing
Technology
Healthcare
Digital marketing
Security

Shooting the breeze with Mr Drayton Bird – one of the world’s foremost direct marketers

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

B2B Article Samples

B2C Advertorial Samples

Feedback from Clients

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

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Ready to Turn Readers into Revenue?

Have questions? See if they’re answered in my FAQ

What to know who’s pulling the levers behind the curtain? Find out more about me.

Ready to get started?

Then get in touch with a few details about your product, the type of articles you’re looking for and your objectives.

I’ll then send you a questionnaire to complete or we can discuss it over Skype.

I’ll then get back to you within 48 hours with a comprehensive proposal on how I can help you create a lead generation or content marketing campaign that will generate more leads and sales for your business.

You’re then free to decide whether to proceed or use another provider at no obligation: