Captivating Articles and Advertorials that Convert Readers into Buyers
Get high quality, well researched content that educate and entertain to “sell without selling” and increase profits for your business
Marketing has changed.
Let’s face it, nobody reads brochures anymore. And they turn their noses up at anything with the merest whiff of a sales message.
Instead, you need to provide content that’s helpful, informative and even shocking if you want to have any hope of getting them to listen to your pitch, further down the line.
During my 10+ years as a copywriter, I’ve stuck my toes into both sides of the marketing pond. This includes case studies, white papers and report for global B2B tech brands, such as Technicolor, Siemens and Micro Focus. As well as write a pile of advertorials for B2C markets, covering gadgets, natural health, anti-aging, supplements and more.
As a copywriter (rather than a ‘content writer’) I know how to address customer problems, to build tension and how to use the article to soft sell your products.
What’s more, I can provide you with strategy along with the words. Whether you need help devising a Big Idea for your promotion, need advice on building a sales funnel, getting traffic to your offers or tracking the results at the end, I provide a ‘one-stop-shop’ article writing and marketing service.