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Frequently Asked Questions (and Answers)

How do you work?

Send me an outline of what you need writing, expected length, the deadline and, ideally, your budget. Or, if you prefer, we can discuss it on the phone. I’ll then send you a proposal detailing my recommendations, the services I will supply and a cost and time quotation.

If you’re happy to proceed, I’ll then send over a purchase order form for you to sign detailing all my terms of business. But don’t worry, you’ll find all the terms are in plain english and are just common sense. The main one to be aware of is that I request 50% of the project fee upfront and the balance upon completion, which is standard for any remotely based freelancer.

The copywriting process

After all the paperwork formalities are taken care of, I’ll roll up my sleeves and get down to the business of researching your product, performing a competitor analysis to identify your USPs and how to pitch your product in a way that will help it stand out. Afterwards, I may send you a brief questionnaire to clarify any questions I might have or for more details that may need to be included.

I’ll then lock myself in my study to work on the first draft. Once this is ready, I’ll email it over for your review and feedback.

I always aim to nail copy in the first draft. But if changes are needed just let me know and I’ll action them in the next version and any subsequent versions until I’ve created marketing copy that projects your product in an inspiring glow that will send prospects delirious and eager to buy. That’s the plan, anyway.

How do I know if you’re any good?

You can read plenty of testimonials from previous clients on this website. You can also read samples of emails, websites, articles, press releases and other copywriting I’ve done in my portfolio. If you’d like to see anything related to your project, please just ask and it will be provided.

If it’s a big project, then I may be willing to provide a sample for free so you can see exactly what you can expect to get. I’d much rather demonstrate what I can do, then try to convince you with a hard sell. I can’t make any promises though, and can only offer free samples if my workload permits.

How much do you charge?

I’m not cheap. Neither am I expensive. I simply charge what you’d expect to pay for a professional copywriter without the overheads of an agency.

The amount I charge depends on how long the copy wil take to produce based on the topic’s complexity, length, format and intended outcome. Understanding why kids would want ‘heely’ roller shoes, for example, is much more straightforward than justifying the high price of  an industrial PC.

To give you a ballpark figure, I typically charge £300 ($500) per day, which is normally enough time to get 1000 words completed. This is the equivalent of three web pages, press releases or articles. For a direct response sales letter I will need to charge more due to the number of drafts and thinking time such high spec writing requires.

For an accurate estimate, fill in the box below with details of your project and I’ll reply within 24 hours.

I’m based in San Diego, can you write for me?

Meeting face to face is useful, but it’s not essential.

I’ve written for clients throughout the UK, as well as companies in Hong Kong, Australia and the US. So I can provide you with coywriting services wherever you are in the world.

Along with your location, your industry type isn’t a barrier. My speciality is turning B2B tech and corporate speak into plain english, but I’ve also written about healthcare, luxury yachts, hypnotherapy and even cake decorations, and will write with authority on whatever you throw at me.

Did I answer your questions? If not, get in touch:

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