After all the paperwork formalities are taken care of, I’ll roll up my sleeves and get down to the business of researching your product, performing a competitor analysis to identify your USPs and how to pitch your product in a way that will help it stand out. Afterwards, I may send you a brief questionnaire to clarify any questions I might have or for more details that may need to be included.
I’ll then lock myself in my study to work on the first draft. Once this is ready, I’ll email it over for your review and feedback.
I always aim to nail copy in the first draft. But if changes are needed just let me know and I’ll action them in the next version and any subsequent versions until I’ve created marketing copy that projects your product in an inspiring glow that will send prospects delirious and eager to buy. That’s the plan, anyway.
You can read plenty of testimonials from previous clients on this website. You can also read samples of emails, websites, articles, press releases and other copywriting I’ve done in my portfolio. If you’d like to see anything related to your project, please just ask and it will be provided.
If it’s a big project, then I may be willing to provide a sample for free so you can see exactly what you can expect to get. I’d much rather demonstrate what I can do, then try to convince you with a hard sell. I can’t make any promises though, and can only offer free samples if my workload permits.
Meeting face to face is useful, but it’s not essential.
I’ve written for clients throughout the UK, as well as companies in Hong Kong, Australia and the US. So I can provide you with copywriting services wherever you are in the world.
Along with your location, your industry type isn’t a barrier. I’ve written for clients in B2B, tech, industrial manufacturing, natural health, survival, luxury goods and services, beauty, hypnotherapy and even cake decorations. So I can get embedded in whatever market you operate in and identify the triggers that will motivate people to buy.
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