If you’ve ever been burnt working with copywriters in the past, you’re not alone. Too many copywriters over promise, under deliver, or sometimes not deliver at all. You won’t have that experience with me.
Corporate World Professionalism
Before becoming a freelance copywriter, I worked in the corporate world climbing up the traditional career ladder.
Eventually, I decided this wasn’t the ladder for me, and my passion lay in writing by my wits and wordprocessor.
Yet what I still carry from my corporate experience was being detail orientated and hitting deadlines without excuses. Skills that now serve me well in a profession where launches can’t happen on schedule unless the copy is delivered on schedule and hits the bull’s eye first time.
Quick, High Quality Delivery Every Time
Since leaving my corporate job I’ve spent 14 years writing copy and developing the marketing strategese for 100+ companies.
This includes 10 years writing for B2B marketing agencies and global tech brands, including Siemens, Technicolor, and Micro Focus. Clients that demand quick turnarounds, prompt responses to phone calls, and high quality copy that doesn’t need redrafts.
All qualities I’m happy to supply as part of my copywriting service.
Conversion Focused Copy
Over the last few years I’ve since morphed into writing direct response copy for B2C markets, primarily in health, writing for clients who track every click, open, and sale. So I’ve spent the last few years digging deep into the psychology behind high converting copy.
Every morning I study sales copy of the best copywriters in the world to ensure I’ve got my finger on the pulse of what’s working so I can replicate it for my clients.
Staying the Course Until We Get Results
What’s more, my experience writing for natural health and supplement companies has given me a behind the curtain view of what it takes to create high converting funnels. Funnels where every Facebook ad, advertorial, sales letter, and checkout page has been optimised with laser precision.
I bring the same methodolgy developed writing for millionaire internet marketers and natural health brands to every project.
Unlike some copywriters who submit copy and ride off into the sunset, I work with clients for the long haul, testing leads, writing new emails, and pushing up conversions until we hit our conversion targets and profit targets.
So that’s me. A direct response copywriter who’s detail orientated, organised, and proactive in helping you solve your marketing challenges and to dominate your market.
Today I’ve got veteran copywriter Matt Ambrose on the show. Matt helps clients land pre-qualified leads without spending boatloads of cash on Facebook and Google ads. And he does it using his “Remarketing Generator” method on the internet’s #2 search engine—YouTube.
As Matt explains in the interview, you can quickly use YouTube to “warm up” your cold traffic before transitioning to your sales message…listen to to the podcast
If you’re starting a writing business, you’re going to make mistakes. It’s what you learn from these mistakes — and how you bounce back from them — that determines how far you’ll go as a writer. Today’s guest knows a thing or two about bouncing back from mistakes.
His name is Matt Ambrose and he’s been a full-time copywriter for more than a decade. These days, Matt runs his copywriting business from exciting locales like Malta or Krakow, Poland. He’s in demand and works with great clients...Listen to the podcast
My recommendation would be to focus on direct response from day one. Following Gary Halbert’s sage advice on becoming a copywriter is a great start. Then read Breakthrough Advertising ten times while taking copious notes, practice writing your own sales pages for Clickbank products, and when you’ve got some conversion stats apply to be someone’s copy cub…Read the Interview
Matt came to my attention in the early days of the Underground (he’s one of the earlier UK copywriting bloggers), and since then he’s moved to the small Mediterranean island of Malta, where he takes every sun-drenched opportunity to taunt those living in less temperate locations. For that, I will eventually hunt him down and kill him….Read more