Yours truly with Mr John “One Legged Golfer” Carlton

The Copywriter’s Crucible is the creation of Matt Ambrose. Like many copywriters, his path into the madcap marketing world began after abandoning the corporate world to live by his wits and wordprocessor.

He quit working for the man back in 2006. He started off in the B2B world writing for tech giants (Siemens, Technicolor and Micro Focus) and global telecoms companies he’s not allowed to name.

Then in 2015 he decided to put on a metal helmet and jump into the trenches of direct response B2C. He now writes for media buying agencies and entrepreneurs across the world, including Jump 450, Jumbleberry and the renowned natural health marketer known simply as Yegyan.

Matt’s biggest win to date is the PowerChute gold VSL, which made a cool $1m. He’s hoping to smash that record any day now in his specialist niche of natural health.

Matt’s available for copywriting projects, weddings and parties. So if your conversion rates are tanking, book a consultation. Matt’s always full of ideas on how to turn a struggling campaign into a conversion monster.

Shooting the breeze with living legend Mr Drayton Bird