About

Whether it was writing short stories at school or composing letters for colleagues at work, writing has always been my ideal mode of communication because I can shape my sentences to reflect whatever I want to say.

Upon graduating in English & History, I made the customary leap into the corporate world and started the slow climb up the career ladder.

After six years I realised it wasn’t the ladder for me, and that I didn’t want to continue feeling like a cog in a machine. All I really wanted was to live by my wits and word processor.

So, I became a freelance copywriter to reassert control of my career and send it in the right direction, because I like to learn and love to write.

Whenever not involved in a project, I now spend my days scouring the web for the latest news on the evolving role of the copywriter. This is to ensure I am always up-to-date on the latest marketing techniques, and one step ahead of the competition.

The notion that a static website is adequate for generating business is dated. You now need to be providing a steady stream of news and information if you’re serious about engaging with web savvy consumers.

Providing your information so it’s of value to the customer and sells your business, without appearing like an advert, is not an easy skill. For this you need the skills of a copywriter; this is why I believe web copywriters, such as myself, will be increasingly in demand in the future.

About Matt Ambrose