He started the company back in May 2006 after a misadventure in the corporate world. It was during an interview for a buyer’s position, with a leading UK retailer, that Matt realised the pursuit of money wasn’t enough. What he really wanted was to live by his wits and wordprocessor.
So after brushing up his copywriting skills, assembling a portfolio and signing up his first few clients, Matt took the leap into copywriting full-time. He’s never looked back since.
Now with nearly ten years under his belt, Matt counts major international tech brands, one of Europe’s leading engineering companies and a few household brands as satisfied customers.
Along with getting engaging copy that hits the bullseye on the first draft, clients love working with Matt because of his his marketing savvy. Whether it’s driving traffic, creating a four step generation strategy or deploying the latest inbound marketing tactics, Matt is a walking arsenal of marketing tactics that get results.
Matt’s blog, The Copywriter’s Crucible (from which his company inherited its name) is also regularly rated as one of the best resources for aspiring copywriters and business owners that want to create marketing which customers devour every word.