Matt Ambrose
We’ve all seen it: cliché ridden copywriting that drones on with all the personality of a fax machine. It’s boring, difficult to read and sends customers to sleep. When copy is lifeless and dull prospects aren’t going to read it, leaving your marketing to be thrown in the bin and forgotten about.
With this in mind, I launched The Copywriter’s Crucible for two main reasons:
1) I enjoy writing and helping businesses to improve their marketing (I think that’s two already)
2) There is a lot of terrible business writing out there. I believe I can do it better
Over the years, I’ve grown my portfolio from a modest array of startups and one-man-bands into one including major international brands, such as Technicolor, Siemens and Sage. I believe this success comes down to my ‘no nonsense’ writing style, which swipes aside the fluff and hyperbole that can suffocate a strong sales message.
Instead, I focus dead centre on the reader – on their problems and what’s important to them. The fact that I deliver copy that hits all the right notes in the first draft also helps. With me, there’s no risk of hitting the panic button on deadline day.
Along with copywriting, I can help businesses improve their marketing strategy. Whether it’s improving the conversion rate on your website, using best practices in your email campaign or integrating social media, I’m full of ideas on how to attract more buying customers.
So contact me today and tell me about your marketing goals. I’ll tell you how I can help…
