About

Whether it was writing short stories at school or emails when away from home, writing has always been my ideal mode of communication because I can shape my sentences to reflect whatever I want to say.

It did, however, take a few years to realize I wanted had to be writing for a living.

After leaving university, clutching an English degree, I made the customary leap into the corporate world. I then spent a number of years climbing the corporate ladder without stopping to think whether it was a ladder I really wanted to be on.

Eventually, I reached a point where I could continue feeling like a cog in the machine or take the risk of a clean break. So, after sitting through yet another soul draining interview,  I went home and started researching my options. After discovering copywriters get paid to write for a living the rest, as they say, is history.

I’ve now been working full time as a freelance copywriter for over 4 years. In that time I’ve learned about all manner of topics and written for all sorts of companies – it’s the variety that makes copywriting so interesting.

Why are you called The Copywriter’s Crucible?

When I first started freelance copywriting I called myself The Write Words. It was simple and does what it says on the tin.

But after researching how to increase traffic to my website I discovered how effective blogs can be. So I started a blog called The Copywriter’s Crucible – a melting pot of copywriting news, tips and insight.

After a couple of months my blog started to attract comments and links, and even started ranking in the first page of Google for my keywords. Only problem was people would land on my blog instead of my business’ home page.

So, rather than confuse visitors with a website with a split personality, I decided to rebrand myself as The Copywriter’s Crucible.

The name has stuck ever since.

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