People have been bombarded with so many marketing messages for so long that they now reject anything with the whiff of a sales message.
The game has changed. If you want your marketing to be successful, you need to adjust to the new rules. Instead of blasting out messages with the accuracy of a paint sprayer, you need to target prospects with content they’ll love.
80% of business decision makes prefer to get information in an educational format rather than through advertising
My inbound marketing agency service combines blogging, email marketing, SEO and analytics to create a more effective way of attracting customers.
Instead of blasting messages into the void of the internet in the hope they’ll find a customer, inbound marketing finds out where they are first. It then engages with them in social media before reeling them into your website with quality content. They are then ushered into your sales funnel to be converted, over time, into loyal, lifelong customers.
– You can take on and beat much larger competition, even if they have a bigger budget
– Everything can be measured – there’s less waste and more profit
– It increases your reach and following in social media
– It improves your ranking in Google, increasing traffic to your website
– It converts more visitors into leads when they arrive, allowing you to develop the sales – process over time
– It’s estimated to generate leads for 61% less than other methods
Inbound marketing generates leads for 61% less than other methods
Inbound marketing can turn your website into a sales generating machine. Like any machine, it needs fuel and for inbound marketing that means content, lots of content. We’re talking weekly blog posts, email campaigns, infographics, eBooks, white papers and also video. This content also needs to be high quality and to help customers make smart buying decisions. Otherwise they won’t read it, or be persuaded to buy your product.
The Copywriter’s Crucible’s inbound marketing agency service can provide you with all this content. What’s more, we can also look after the strategic side for you, setting up analytics to track every piece of content that’s published and linkng it to leads.
59% of B2B marketers rate blogs as the most effective content marketing tactic. Companies that blog regularly generate 67% more leads as a result
– Buyer persona formulation
– Content path planning
– SEO keyword research
– Social media monitoring
– Blog copywriting
– Guest blogging
– Email lead generation
– Social media publishing
– White papers
– Video production
– Analytics tracking and reporting
A key benefit of using us as your inbound marketing agency is that you will get the same quality of content as you would with a much larger agency but at a more cost effective price. This is because our team are all home based professionals, so we don’t have the overheads of a large inbound marketing agency.
What’s more, we’ve previously provided content to some of the UK’s leading inbound marketing agencies. So with The Copywriter’s Crucible you get the same premium quality content but without the high price tag.
You can see some examples of our work in our portfolio, to see the quality you can expect to get:
Inbound marketing is an ongoing process. The best approach to take is also different for each business. To get the best results, we need to come up with a customised inbound marketing strategy that matches your budget and aspirations.
Inbound marketing is here to stay, and it’s measurability and success rate means it is being adopted by businesses all over the world in growing numbers. So if you’d like to join them, and be one of the forward thinking businesses generating more leads and bigger profits for less cost, get in touch for a proposal on how our inbound marketing agency service can generate more leads, conversions and sales for your business: