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Archive for May 2009

Should Your Website’s Copywriting be Informative or Persuasive?

“For six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalities…If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.” – David Ogilvy With magazines and TV

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Free Persuasive Copywriting Tips eBook

Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:

Click here to download Persuasive Writing - How to Use Words to Convince, Compel and Sell