If copywriting is salesmanship in print then all you;ve got to do is weave a benefit laden pitch that will persuade anybody to buy, right? Well, whilst that’s generally true, what you’ve also got to consider is that different people respond to words in different ways. The trick is to write in a style that […]
Lost in Google’s sandbox? Here’s how to find your way out
[Photo courtesy Hamed Saber] Since moving to my new domain in March I’ve been stripped of my glorious Google page one rankings for my key terms (copywriter, copywriting etc), and left groveling with a begging bowl in the dank, dark depths of its search listings. Whilst a brief fall from grace was expected, I’d hoped […]
Junta 42 releases eBook: ‘How to attract and retain customers with content NOW’
A great blog if you’re a believer in the benefits of valuable content for converting browsers into buyers (which I am), Junta 42 has released a new eBook on content marketing and why you should implement it as part of your marketing strategy. The eBook’s 11 pages long, and provides some inspiring case studies and […]