It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and sales letters a waste of time for aspiring copywriters? Are people so plugged into the digital […]
Long copy Vs. Usability? What About Relevance and Design?
With time being such a valuable commodity these days, what’s the best way of providing people with the information they need on your website? Do they really want to wade through thousands of words of carefully composed, sales driven copy? Or would they prefer bulleted lists and tidbits of info that communicate your product’s benefits […]
Free Copywriting Swipe Files and Audio Interviews with Two Copywriting Legends
Looking for a free copywriting swipe file? Then I’ve put together some great sources of expert copy to get ideas and inspiration from, so you need never be stuck on what to say in your next promo or ad. The simple act of copying sales letters and ads written by master wordsmiths should be part […]