My persuasive writing eBook is currently in the operating room undergoing surgery. The different parts didn’t assemble as neatly as I’d hoped. I started off discussing business writing in general but by chapter seven I’d started focusing on sales letter and landing page copywriting. So I’m now
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It’s believed that procrastination and writer’s block are caused by the writer’s desire to achieve perfection. The fear of composing an awkward sentence or weak turn of phrase can be so paralysing that many writers simply can’t face the simple act of typing words into their keyboard.
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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