“Metaphors have a way of holding the most truth in the least space.” – Orson Scott Card Whether in Homer’s Iliad, Shakespeare’s plays or Rowling’s Harry Potter, fictional writing is packed with metaphors because they’re so effective at stimulating a reader’s imagination. Metaphors are powerful because by
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“On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money.” – David Ogilvy You might be a copywriting genius, and composed a sales letter
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I’ve been able to avoid it up until now, thinking it would just be another time waster and excuse to procrastinate (up there with checking my site stats every two minutes). However, after listening to the Freelance Radio podcast (recommended listening to anyone navigating the freelance, remote
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In earlier chapters you identified how to appeal to your target audience and compiled a list of your product’s benefits. Now you need to plan how to structure your writing so it leads your reader along a logical path of thought towards taking action. Just like how
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Now the holidays are behind us, I hope you’re as ready as I am to get stuck into 2009 and to take advantage of every opportunity offered by the net for marketing and growing your business. It’s certainly going to be a tough year for many people;
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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