If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well, it’s not that easy I’m afraid. It
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Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have
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I decided to award myself a week off at Christmas to spend time with the family, which then grew into a fortnight when I became a victim of the flu outbreak that’s crippling the country. Working from home hasn’t equipped me with the toughest immune system, and
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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