Why Copywriters Should Prepare for the Evolution of Websites

A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population

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PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence buying decisions. Recent research

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Edelman Research – A Corporate Guide to the Global Blogosphere

Edelman, ‘the world’s largest independent PR firm’, have recently released a new white paper on all things blogging. Their assessment suggests that, although the number of blogs might be peaking, their influence on mindsets is still growing. Some of its

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The Changing Language of Online Copywriting

Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their

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How the Internet Can Sell Snow and A Good Story

For anybody not already familiar with this story: Mary Walker is an advertising copywriter from Colorado who recently sold three bags of snow on Ebay to a family in Connecticut for $102. The story has captured the imagination of the

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Engagement Means Different Things To Different People

Internet marketers have been promoting the use of blogs and podcasts for small businesses for some time now. Discussing your passions and values in an open, transparent manner is an excellent way of building trust and confidence with your audience,

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2007 – A Big Year for Engagement Marketing and The Write Words

The festive season is now over. I can finally check myself into a detox programme and ponder on what the new year has in store. 2006 was a fairly major year in the redirection of my career. Towards the end

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Winners of the 2006 ‘Golden Bulls Awards’ for Gobbledegook

The votes have been counted and the winners announced for the Plain English Campaign’s 2006 ‘Golden Bulls Awards’, in recognition of outstanding achievements in gibberish and gobbledegook. This year’s competition has been one of the hardest fought yet. Politicians, public

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Five Things You Didn’t Know About Matt Ambrose

This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a

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Why Business People Need to Learn How To KISS

The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isn’t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is

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