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What Does RSS Have To Do To Reach The Tipping Point?

Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe

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MySpace Attacked for Keeping Kids Off the Streets

As people trudge back to work, after the summer lull, there seems to be a dark cloud hanging over many people’s heads. First they decide that their lives were better twenty years ago, and now a national newspaper has launched

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15 Copywriting Tips for Capturing Readers and Turning More Subscribers into Customers

Your blog can be a very effective sales tool, but will only be successful if it can capture readers and keep them subscribed. Your blog needs to sell your products and services without reading like a dull sales letter, and

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Small Enterprises Competing with Multinationals and Winning Online

In the recent International Wine and Spirit Competition (IWSC) the first prize for the Top Pinotage was awarded to Stormhoek, a small independent winery in South Africa. Two years ago they were virtually unheard of in their own country –

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Niche Products Reach Global Marketplaces

Whether its honey scented soap, a bespoke tailored suit or tin planters for the garden – there is virtually no product or service you can’t buy online. The Internet’s growth is changing the modern day business model. Marketing is no

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“Business Blogging Best Practices: Maximizing Your Success”, Affiliate Summit, Aug 2006

Internet guru Dave Taylor gave a talk on blogging at the recent Affiliate Summit. In the video he provides a rundown on the SEO value of blogging, how they can be used for customer relationship building and how businesses have

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Internet Explorer 7 = RSS Consumption Explosion

Does your website provide an RSS news feed? Do you know what RSS is? Do you care? If up until now you haven’t taken any interest in RSS very soon you won’t have a choice. The imminent arrival of Internet

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How is MySpace relevant to your business?

    MySpace is the best known social networking site and is certainly the most popular. With 95 million members, and 500k joining each week, it is the seventh most visited site in the UK. Its these impressive statistics (its

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Pay per click advertising – A Waste of Time and Money?

It would appear that after getting a slap on the wrist, following some expensive lawsuits, Google and Yahoo are now finally doing something to try and combat click fraud. Whether these efforts will have any success, or be pursued with

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The challenge facing the traditional media

The Guardian has reported that by the end of the year Internet advertising will overtake traditional newspapers with a 13.3% share of the £12.2 bn spent on UK advertising. With ITV’s ad revenue also falling below £100 mill, in a

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