Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPPÃ¢â‚¬â„¢s figures, for the last quarter, in which they experienced growth
“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities.The traditional marketing model is obsolete.â€œ Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004.
Traditional marketing methods have been attacked as being in Ã¢â‚¬Å“a dreadful stateÃ¢â‚¬Â by Virgin Games Marketing Director, Ross Sleight. Speaking at LondonÃ¢â‚¬â„¢s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now
The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson Ã¢â‚¬â€œ