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Procter & Gamble’s Mission to Solve the Internet Marketing Puzzle

“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities.The traditional marketing model is obsolete.“ Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004.

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Traditional Marketing Attacked Whilst Internet Marketing Spend Increases 24%

Traditional marketing methods have been attacked as being in “a dreadful state” by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now

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Chris Anderson on ‘The Long Tail’

The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson –

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Before You Can Conquer The World You First Have To Secure Your Own Backyard

These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic

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Spin is Dead. Long Live the Political Blog and Cue David ‘One Take’ Cameron

“I think it’s called the internet, isn’t it, or blogs or something. I’ve only just got used to letters…I haven’t got into all this new technology.” – John Prescott, 6th July 2006. It was admitted earlier this year that Tony

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The Future of Blogs, Your Content and Your Business

Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging

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What Does RSS Have To Do To Reach The Tipping Point?

Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe

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MySpace Attacked for Keeping Kids Off the Streets

As people trudge back to work, after the summer lull, there seems to be a dark cloud hanging over many people’s heads. First they decide that their lives were better twenty years ago, and now a national newspaper has launched

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15 Copywriting Tips for Capturing Readers and Turning More Subscribers into Customers

Your blog can be a very effective sales tool, but will only be successful if it can capture readers and keep them subscribed. Your blog needs to sell your products and services without reading like a dull sales letter, and

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Small Enterprises Competing with Multinationals and Winning Online

In the recent International Wine and Spirit Competition (IWSC) the first prize for the Top Pinotage was awarded to Stormhoek, a small independent winery in South Africa. Two years ago they were virtually unheard of in their own country –

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