Fed Up of Churning Out Keyword Articles? Here’s How to Increase Your Copywriting Income…

The freelance copywriting life can sound enticing: choose your own hours, work from wherever you like and do what you enjoy. But the reality can be a lot different when you’re starting out. Many get stuck treading water in the

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Want 55% more traffic? Start a blog

When I started this blog three years ago I used it as a platform for banging my drum about the benefits of blogging for businesses (in fact, The Copywriter’s Crucible was originally called the keyword packed ‘SEO and Business Blogging UK’

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Why Copywriters Shouldn’t Rush to Go Digital Because 60% Prefer Print

It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and

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Long copy Vs. Usability? What About Relevance and Design?

With time being such a valuable commodity these days, what’s the best way of providing people with the information they need on your website? Do they really want to wade through thousands of words of carefully composed, sales driven copy?

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Free Copywriting Swipe Files and Audio Interviews with Two Copywriting Legends

The simple act of copying sales letters and ads written by master wordsmiths should be part of every aspiring copywriter’s daily routine. Copying them word for word can ingrain into your mind what it feels like to compose high converting

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A Copywriting Principle that’s Becoming Vital for SEO

For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what you’re

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What Copywriters Need to Know About the Changes in SEO

There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite implementing redirects, an

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Should Your Website’s Copywriting be Informative or Persuasive?

“For six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalities…If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.”

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Are You Ignoring Your Offline Marketing?

Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could

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Persuasive Writing eBook Released – The Art of Using Words to Convince, Compel and Sell

Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in the gaps. Experienced copywriters won’t discover

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