When I started this blog three years ago I used it as a platform for banging my drum about the benefits of blogging for businesses (in fact, The Copywriter’s Crucible was originally called the keyword packedÂ ‘SEO and Business Blogging UK’
It appears as though the printed word is on its deathbed. The Yellow Pages is nowÂ moreÂ widelyÂ used as aÂ doorstop, whilst many newspapers are wheezing their finalÂ breaths. Many expect direct mail to go the same way. SoÂ isÂ learning how to writeÂ direct mail, brochuresÂ and
With time being such a valuable commodity these days, whatâ€™s the best way of providing people with the information they need on your website? Do they really want to wade through thousands of words of carefully composed, sales driven copy?
The simple act of copying sales letters and ads written by master wordsmiths should be part of every aspiring copywriter’s daily routine. Copying them word for word can ingrain into your mind what it feels like to compose high converting
For a while now, Iâ€™ve been using this blog as a pulpit for preaching to anyone whoâ€™ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what youâ€™re
There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite implementing redirects, an
â€œFor six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalitiesâ€¦If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.â€
Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in the gaps. Experienced copywriters won’t discover