Category Archive for "Blog"

Content Marketing: Interruption’s Smarter Replacement

Advertisers are struggling with the level of resistance, and stubborn refusal, of people to respond to their ads. People are fed up with being bombarded with messages that have nothing of value to offer them. Cynicism of advertising is now

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Has Your Business Learnt that Teaching Sells?

Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have

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Copyblogger Releases ‘Teaching Sells’ Report

Ever since I started learning about the rapidly evolving world of internet copywriting, Brian Clark’s Copyblogger has always been at the top of my reading list. He has finger on the pulse more than most and always gives the impression

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What Word Defines the 21st Century?

Languages are constantly evolving as new words are created or take on a new meaning to reflect the issues of the day. Suzie Dent of ‘Countdown‘ fame (a UK quiz show which splices the word game ‘Boggle’ with mental arithmetic,

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Blog theme change

Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking

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Normal Service to be Resumed Next Week

Its been a bit hectic around here recently, and it looks as though yet another week is going to pass without a proper post. Last week I was rushing round packing boxes and moving house, whilst trying desperately not to lose my

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How Politicians are Being Taught to Engage Online

The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in

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Five Things You Didn’t Know About Matt Ambrose

This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a

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My blog’s name change to ‘The Copywriter’s Crucible’

After much pondering, I have finally decided to change the name of my blog. ‘SEO, Business Blogging and Copywriting UK’ just wasn’t cutting it anymore amongst all the other punchier blog names out there. The spread of broadband, increased time

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