Category Archive for "Blog"

Why a Recession is Great News for Conversational Marketing

Whilst the storm clouds of an economic downturn are covering most in the business world with gloom, for some marketers it could be a storm with a bright silver lining. With no amount of hastily assembled ROI stats likely to

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The Problem With Free

Nearly every freelance copywriter will at some stage be asked to write for free, or for such a derisory amount that it might as well be free. This isn’t a new problem, but since the internet shepherded writers together in

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Ten Steps for Changing Your WordPress Domain

They often say that moving house is one of the most stressful things you can do, and I think moving domains isn’t a lot better and I hope I haven’t lost you all along the way. Ever since Google started

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Should you use the fear of recession in your copywriting this year?

People are becoming afraid of spending money. The threat of a recession on both sides of the pond and the global credit crunch means it’s getting harder to coax credit cards out of people’s wallets. Shoppers are staying at home

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How to Cultivate Buzz with Journalists

Last week I published my top ten tips for marketing your website, although admittedly many of them have already been covered to death elsewhere. But one tactic that has always posed a puzzle for every marketing and PR agency is

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Top Ten Tips for Marketing Your Website

If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well,

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Content Marketing. Who’s on board?

Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I

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A slow start to 2008. But a start with promise.

I decided to award myself a week off at Christmas to spend time with the family, which then grew into a fortnight when I became a victim of the flu outbreak that’s crippling the country. Working from home hasn’t equipped

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Copywriting and Blogging Dead? Bar Humbug.

The run up to Christmas is a time to reflect on the past year. It’s a time to think about which areas of your business are working, and which need an overhaul in the New Year. Some people are taking

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Can Using Science Teach You to Write Better Headlines?

Writers have agonized over headlines since the invention of the printing press. There are literally hundreds of blog posts and articles on finding the magic formula that will persuade people to read the rest of your writing. Wouldn’t life be

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