Category Archive for "Blog"

Can Using Science Teach You to Write Better Headlines?

Writers have agonized over headlines since the invention of the printing press. There are literally hundreds of blog posts and articles on finding the magic formula that will persuade people to read the rest of your writing. Wouldn’t life be

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The Science of a Great Slogan

Whether it’s writing a billboard ad, news story or blog post, the most important part is nailing your headline message. It’s your witty slogan or hard hitting headline that will grab attention. Then once you’ve hooked people’s interest you can

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My Blog Grows into a Fully Functioning Website

I’ve recently been hearing more comments on using WordPress to build an entire website. I’ve always kept an ear open for these sort of discussions because my blog is where people will land when they search my key phrases, rather

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Are You Ready to Greet Curious George and Doubting Thomas this Christmas?

It would appear that online shoppers on both sides of the pond are oblivious to the credit crunch, and are whipping out their credit cards faster than ever. Nearly half will be increasing their online spend this holiday spend, with

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Can You Write Shorter and Simpler?

As shocking as it might be to some writers, not everybody reads regularly. In fact, most stop reading books after they’ve left school. It’s questionable whether some even started. Many would suggest that TV and other modern distractions are causing

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Content Marketing: Interruption’s Smarter Replacement

Advertisers are struggling with the level of resistance, and stubborn refusal, of people to respond to their ads. People are fed up with being bombarded with messages that have nothing of value to offer them. Cynicism of advertising is now

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Has Your Business Learnt that Teaching Sells?

Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have

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Copyblogger Releases ‘Teaching Sells’ Report

Ever since I started learning about the rapidly evolving world of internet copywriting, Brian Clark’s Copyblogger has always been at the top of my reading list. He has finger on the pulse more than most and always gives the impression

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What Word Defines the 21st Century?

Languages are constantly evolving as new words are created or take on a new meaning to reflect the issues of the day. Suzie Dent of ‘Countdown‘ fame (a UK quiz show which splices the word game ‘Boggle’ with mental arithmetic,

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Blog theme change

Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking

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