Free Skype Call Recorder and Copywriting Telephone Interview Tips

Now that I’m living and working from abroad, I’m finding Skype indispensible. But I guess the same is true for most freelance copywriters these days – why spend time travelling to visit clients (and braving the weather) when you can

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Can Procrastination Be Defeated? Only One Way to Find Out…

Do we procrastinate because of our fear of success? Is it our fear of failure? Or are we just lazy? Whatever the reason, it’s a common problem amongst us freelancers. Well, this year I thought I’d make it my resolution

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Should I Market Myself as an Individual or a Brand?

In the freelance writing world it would appear that we’re still struggling with the same sexist attitudes we snort at when watching Mad Men. This has been the experience of James Chartrand, anyway, who revealed on Copyblogger this week that

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Asked to write an email campaign? Suggest they use print as well…

There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But

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Are You Actively Promoting Your Email Copywriting Expertise? This is Why You Should…

It might be Facebook and Twitter getting all the attention these days. But there’s one old warhorse of internet marketing that continues to deliver real results – and that’s email. It might not be as sexy as its social media cousins.

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Remote Working Tips for Writers

What I now wile away the hours looking at when I should be writing So, been living in Malta for two weeks now and loving it. Still feels like summertime here and I have a beach (of sorts) on my

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Laser Branded Cornflakes?! Why’s that a USP?

Whenever asked to write about a new product or service part of the copywriter’s job is to come up with ideas on how it can be pitched. The aim is to give it a USP (unique selling proposition), which makes

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Living the Remote Worker Lifestyle – First Stop Malta

Back in my cubicle days I used to dream of escape and jetting off to foreign shores. I’d already spent just over a year traveling around Australia and SE Asia. But that just whetted my appetite for seeing more of what’s out

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Why You Should Redefine Your Services to Attract More Clients (and Better Pay)

[This week’s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought I’d show them what The Copywriter’s Crucible is all about]

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The Copywriter’s Crucible Scoops an Award

Writing a blog can sometimes be an isolating experience. You hammer out a post each week (well, most weeks anyway) before publishing it and hoping someone somewhere will find it useful. Unlike paid tasks, you don’t get the luxury of an

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