Now that Iâ€™m living and working from abroad, Iâ€™m finding Skype indispensible. But I guess the same is true for most freelance copywriters these days – why spend time travelling to visit clients (and braving the weather) when you can
In the freelance writing world it would appear that weâ€™re still struggling with the same sexist attitudes we snort at when watching Mad Men. This has been the experience of James Chartrand, anyway, who revealed on Copyblogger this week that
Thereâ€™s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But
It might be Facebook and Twitter getting all the attention these days. But thereâ€™s one old warhorse of internet marketing that continues to deliver real results – andÂ thatâ€™s email. It might not be as sexy as its social media cousins.
[This weekâ€™s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought Iâ€™d show them what The Copywriterâ€™s Crucible is all about]
Writing a blog can sometimes be an isolating experience. You hammer out a post each week (well, most weeks anyway) before publishing it and hoping someone somewhere will find it useful. Unlike paidÂ tasks, you donâ€™t get the luxury of an