This is part 2 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions The conventional approach to web design is a bit knee jerk.
Read more →This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable improvements. I’ll be covering a range of
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Any fans of Drayton Bird, Caples or Hopkins will know about the importance of testing your copywriting. Direct marketers have been testing the impact of headlines, images and body copy on response rates for decades. So why does the digital world lag so far behind? We now have
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There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are changing. Google’s algorithm is getting ever more sophisticated, and
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Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you otherwise. When discussing long form copy, many people
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I’d always believed that, much like email scams and credit card fraud, having your website hacked is the sort of thing that happens to other people, but never to you. After all, I’d never be so foolish as to allow tricksters to get the better of me! Unfortunately,
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Getting people to trust you has always been a cornerstone of effective copywriting. It’s a simple principle: if people believe what you say, they’re more likely to buy. A key factor in building trust, that’s often ignored, is the channel you use. An advertorial, for example, in a
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Do you own a smartphone? I bet, being the sophisticated reader that you are, you do. You only need to do a quick scan of people on trains, in supermarket queues and around the office to know that smartphones are absorbing more and more of people’s attention.
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Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push me
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Dear Readers, Sorry for the flood of promotional sounding posts in your inboxes and RSS feeds this weekend. As I hope you’ve guessed, these weren’t supposed to have been sent out (I’d never use my blog for such blatant self promotion). I’m currently updating my website with a new
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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