3 Things I Wish I’d Known Before Launching a Supplement Offer

It’s hard to believe… But work on my supplement offers is still in motion. If you’ve been subscribed for the last 12 months you’ll know that I’ve been working on launching my own supplement offers for the last year. And

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Copy Chief Live 2021 – Takeaways

This week was Copy Chief Live 2021 – three days of talks, mentorship and networking. Sure, Copy Chief Live 2021 may have been virtual this year. But that didn’t stop it being inspiring, and getting the mental cogs going about

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Stop Sending Clients Swipes! Offer to Heal a Gaping Wound Instead

How to attract high quality clients… But WITHOUT spending hours writing free swipes for each one. Send them an action plan on how you can heal a gaping wound in their business instead. To give you an example of why

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Top 3 Takeaways from Copy Accelerator Live

Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response.

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My $200 Supplement Funnel, Now Finally Ready to Launch!

Finally, my supplement offer is ready to launch!  So far it’s only cost me about $200 to build the funnel (cost in unpaid hours is another matter). So I’ve taken bootstrapping to the Xtreme.  The plan is to launch my

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7 ClickBank Compliance Tips

It’s been awhile since my last post. The reason? My script has been stuck in compliance hell!  Writing compliant health copy has been described as walking along a tightrope across a canyon filled with deadly snakes while wearing a straitjacket.

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7 Powerful Ways to Trigger Imagination

“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation

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ClickBank Compliance Loophole

I know there’s still 2 days to go, but thought I’d give you an early Xmas gift. A gift that can save you hours of hair tearing frustration trying to get health copy approved by ClickBank. Believe me, this is

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My Stack for Selling Supplements

My supplement campaign is gathering pace.  The sales letter is still being sculpted out of the ugly lump that was the first draft. But it’s getting close to being Prime Time ready so I can open up the traffic hose

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7 Email Deliverability Tips for Getting in the Primary Tab

Last week was the penultimate call of my ‘Fast Track to A List’ mentorship program with Kim Krause Schwalm. And it was an eye opener, to say the least. Email deliverability expert Adrian Savage joined us as a guest. Adrian

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