It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
“Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy Drayton Bird is an original Mad Man. In a career spanning nearly six decades, Drayton Bird has
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It
Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.
Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is
You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action
Advertising is getting darned expensive. If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a LEAD. That’s right, a LEAD, not a sale. With millions of marketers ploughing their ad budget into
Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen
“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason,
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7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
Will I See You at Drayton Bird’s Last Hurrah?
“Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy Drayton Bird is an original Mad Man. In a career spanning nearly six decades, Drayton Bird has
Why I Don’t Charge Per Hour
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It
Schwarzenegger on Marketing
Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.
What Separates Amateurs from the Pros
Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales
Dealing with Failure
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is
3 Secrets to Writing ‘Winning’ Copywriting Proposals that Turn $100 Mini Projects into $10,000 Monster Gigs
You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action
2 Easy Ways to Make Leads More Profitable (without Spending an Extra Cent on Traffic)
Advertising is getting darned expensive. If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a LEAD. That’s right, a LEAD, not a sale. With millions of marketers ploughing their ad budget into
Sir Winston Churchill’s ‘4 Iron Clad Rules’ of Persuasive Copywriting
Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen
8 Ways to Spice Up Stories About Your Product
“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason,