Category Archive for "Blog"

Next Week Only – Free Live Training from John Carlton and Colin Chung

At Copy Chief Live 2017 You’ve heard of the legendary John Carlton, right? One of Gary Halbert’s original “road dogs” who’s known as the “most ripped off copywriter” on the planet? The brains behind the one legged golfer ad and
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Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One

When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.

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Copy Chief Radio Appearance – The YouTube Remarketing Generator

How much are you paying for clicks these days? A dollar? Two dollars? Even higher? How about your cost per lead? If you’re paying less than $3-5 you’re doing better than marketing heavyweights like Russel Brunson. The fact is that

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Copy Chief Live 2017 Takeaways

  Kevin Rogers – Copy Chief supremo and one of my mentors Living legend Mr John “One Legged Golfer” Carlton When was the last time you unshackled yourself from the desk and met fellow copywriters in the flesh? In my

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7 Webinar Copywriting Tips – Sell Through Education Instead of Hype

In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in most markets, their selling power is largely untapped. B2B folks seem convinced anyway. A B2B Content Marketing Trends survey placed webinars

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Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World

  Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to

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Just Add Hustle Podcast Interview – 4 Career Crashing Mistakes for Copywriters to Avoid

If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived. I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of being one of Parris Lampropoulos’ copy cubs) to share

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Use Toll Free Numbers to Build a ‘Red Hot’ List of Prospects at Low Cost

Click costs are outta control. On Facebook they’ve rocketed from a reasonable $0.27 at the end of 2016 to a budget busting $1.72 today. And with 2 million advertisers (and rising) all fighting over that sweet Facebook traffic, the costs

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7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About

It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is

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Will I See You at Drayton Bird’s Last Hurrah?

“Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy Drayton Bird is an original Mad Man. In a career spanning nearly six decades, Drayton Bird has

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