3 Ways to Wage War on Bigger Competitors

This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not

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Random Stuff Post #1

Campaign’s are rarely profitable from day one. It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it. Dan Kennedy is one such marketer. Because even his now revered newsletter wasn’t a

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Ever tried the “Columbo close”?

This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you

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How to Resurrect a Cold Email List

Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with

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Creating a Personal Brand that Crushes

This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.

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7 Mindset Hacks for Copywriting Success

“Father of online marketing” Mark Joyner knows a thing or two about stress.  During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge.  The ability to
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Easy Way to Get $5k Retainers

Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If

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Mass Hallucination

I’m guy wearing the hat second from the right back row Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3 days I was lucky enough to rub shoulders and grab quick chats with legendary marketer Mark Joyner,
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FTC Compliance Guidelines for Natural Health Supplements – Turn a Minefield into a Trust Tree

From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims

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Big 3 Copywriter Traits to Go from Good to Great

In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade. There’s no board of examiners to say when you’ve progressed from competent to craftsman. Sure, praise from clients and

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