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Make stuff explode
You’ve got to make your promos like Die Hard. Whenever it gets too boring, make something EXPLODE. This could be a “Eureka!” moment in a science lab, with scientists high fiving each other across the room… A heart wrenching confession to a stranger in a burger bar… Or the pivotal moment when your hero is…
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People want massive change
Promises are like balloons. You’ve got to blow them up until they’re about to POP. Because here’s the thing… Your reader craves MASSIVE change. They’re hungry for life transforming results… Not mild improvements. So, blow up your promises as big as they’ll go. BUT… And this is a big but… You can only make promises…
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Add Specifics to Sell More
You’ll often hear that “specifics sell”. But why? One simple reason… PROOF. Specifics are concrete details you can add to make your claims more believable. Specifics show that you know what you’re talking about… And that you have proof to back it up. For example… Instead of saying “apigenin helps to relieve stressful thoughts at…