“Our business is infested with idiots who try to impress by using pretentious jargon.” – David Ogilvy Words are an undervalued asset in the business world. Whether clouded in technical jargon, marketing buzz words or hype filled corporate claptrap, writing fails to communicate when it’s trying too
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Just a quick post this week to let you know I havent abandoned you and will be back blogging soon. Currently I’m working on an eBook on persuasive writing which I’ll be serialising on the blog before giving it away for free in a couple of weeks.
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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