A melting pot of punchy, persuasive copywriting
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Archive for March 2008

An Apology to My Subscribers

Unfortunately my feed appears to have gone haywire since moving domains with error messages, partial feeds, blocks of ten or no feed at all being delivered in the last month. I think most of the gremlins have been rooted out and exterminated now so hopefully normal service

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Time to charge for access to your content?

Time to charge for access to your content?

Regular Crucible readers, and anyone who has read my eBook, will be familiar with my sermons on the need to provide informative, useful content in order to build trust and credibility with website visitors. Whilst giving away free content is a great way of making friends, it’s

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Why a Recession is Great News for Conversational Marketing

Why a Recession is Great News for Conversational Marketing

Whilst the storm clouds of an economic downturn are covering most in the business world with gloom, for some marketers it could be a storm with a bright silver lining. With no amount of hastily assembled ROI stats likely to save many marketing budgets from the finance

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The Problem With Free

The Problem With Free

Nearly every freelance copywriter will at some stage be asked to write for free, or for such a derisory amount that it might as well be free. This isn’t a new problem, but since the internet shepherded writers together in one big pen many will have opened

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Ten Steps for Changing Your WordPress Domain

Ten Steps for Changing Your WordPress Domain

They often say that moving house is one of the most stressful things you can do, and I think moving domains isn’t a lot better and I hope I haven’t lost you all along the way. Ever since Google started indexing my blog as my home page,

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