What do you think is the the most important element of your copywriting? The headline? The benefits? Or the product itself? Well, this was the topic of Eric Graham’s (aka The Conversion Doctor) recent video – ‘My #1 Conversion Boosting Secret Revealed’ – and I don’t think
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As you know, there’s an abundance of horribly written corporate websites out there – with too much back slapping self praise and not enough focus on the customer. For us copywriters, this presents an opportunity: if you can point out to a company why their website’s copy is ineffective, they might ask you to give it a makeover. Many
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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