I’d imagine you’re too excited about the holidays to concentrate on a persuasive writing lesson this week. So instead I’m going to wish you all a Merry Christmas, and I look forward to seeing you all with your pens ready in a week or so. In the
Read more →
“In our factory, we make lipstick. In our advertising, we sell hope.” – Charles Revson Whenever someone reads your website’s landing page or sales letter they’re not thinking about how clever the wordplay is but ‘what’s in it for me?’ They want to know how your product
Read more →
“The more informative your advertising, the more persuasive it will be.” – David Ogilvy As any lawyer knows, it’s not the strength of your words but the strength of your arguments that wins. The same rule applies to persuasive writing. Dazzling the reader with your use of
Read more →
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Recent Comments