A melting pot of punchy, persuasive copywriting
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Archive for December 2008

Happy Holidays Crucible Readers

I’d imagine you’re too excited about the holidays to concentrate on a persuasive writing lesson this week. So instead I’m going to wish you all a Merry Christmas, and I look forward to seeing you all with your pens ready in a week or so. In the

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Writing Persuasively 3 – Features Tell, Benefits Sell

Writing Persuasively 3 – Features Tell, Benefits Sell

“In our factory, we make lipstick. In our advertising, we sell hope.” – Charles Revson Whenever someone reads your website’s landing page or sales letter they’re not thinking about how clever the wordplay is but ‘what’s in it for me?’ They want to know how your product

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Writing Persuasively 2 – Planning Why You Are Writing, Who To And What Action You Want Them To Take

Writing Persuasively 2 – Planning Why You Are Writing, Who To And What Action You Want Them To Take

“The more informative your advertising, the more persuasive it will be.” – David Ogilvy As any lawyer knows, it’s not the strength of your words but the strength of your arguments that wins. The same rule applies to persuasive writing. Dazzling the reader with your use of

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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:

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