A Melting Pot of Copywriting Tips and Marketing Ideas

  • How to Use AI with Klaviyo: Combining Klaviyo K:AI with Claude Code for E-commerce

    K:AI is Klaviyo’s suite of AI tools. It resolves the question of how to use AI with Klaviyo, with tools for writing emails in your tone of voice, responding to customer queries, and optimizing campaigns using 40+ backend automations. Yet most exciting for email strategists is its Claude integration. With access to all your Klaviyo…


  • How to Use AI for Ecommerce Email Marketing – 6 Key Roles it Augments

    There are tons of benefits to using AI for ecommerce email marketing. You can use it to draft your emails, recommend segments, create automations in minutes, track deliverability, plan your calendar and even improve your performance month after month. But most e-commerce brands are stuck. They haven’t gone beyond using it to draft generic emails.…


  • 5 AI Email Marketing Prompts for E-commerce

    Generic prompts result in generic emails. In this article you’ll discover five AI email marketing prompts for e-commerce that provide the AI with a specific audience, a concrete offer and a proven copywriting framework to follow. All three steps are essential for AI email marketing emails that sound like a real person wrote them, which…



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Supplement biz update – My offer converts!

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What Does a Copywriter Do - The Ultimate Guide On How to Get into Copywriting

March 31, 2022

What Does a Copywriter Do – The Ultimate Guide On How to Get into Copywriting

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Give Your Hero a Flaw

March 30, 2022

Give Your Hero a Flaw

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Give Your Stories a Ticking Clock to Raise the Stakes and Build Momentum

March 24, 2022

Give Your Stories a Ticking Clock to Raise the Stakes and Build Momentum

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Conflict Makes Heroes More Human

March 23, 2022

Conflict Makes Heroes More Human

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To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss

March 22, 2022

To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss

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