Natural Health Copywriter Who Skyrockets Your Profits by Turning Weak Sales Pages into Winners

$1+ Million Generated for Health Clients

Matt Ambrose - Natural Health Copywriter

Matt Ambrose – Natural Health Direct Response Copywriter

Struggling with a high bounce rate… weak conversions… and campaigns that seem to have no hope of ever being profitable?

Well then, we need to talk.

My name’s Matt Ambrose, and I’m a natural health copywriter who specialises in helping clients in health and wellness turn weak sales pages into winners.

How I Do It

The process starts with digging into identifying who the customer REALLY is… the language they use… their unmet needs… and how to position your product as the superior option.

With this knowledge, I then give your sales pages an overhaul.

This includes:

– Reflecting the customer’s experience to build rapport in seconds

– Providing proof early on why readers should trust you

– Revealing a new cause of the problem they’re dealing with

– A new mechanism behind the solution your product offers

– Future pacing what life will be like after implementing your product

…and other updates from my toolbox of time proven copywriting techniques.

Who I’ve Done it For

As a natural health copywriter, over the last decade I’ve helped 100+ companies to generate higher responses and profits from their emails, case studies, sales pages, and videos.

This includes Onnit Labs, Adaptive Health, Dr. Sinatra, Truegenics, Healthy Back Institute, Peak Life and Optimum Life Labs.

Results

  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • – Wrote the winning sales letter in a competition run by billion dollar selling copywriter Stefan Georgi
  • – Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • – Outperformed 360 other candidates in a multi-stage interview process to write for a leading Singapore based supplement company
  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • – Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • – Copychiefed by leading copywriter coach David Garfinkel for the launch campaign of a new brain health supplement

So if you have VSLs that are bombing… 

Sales pages that are flagging… 

And you want to give your promos an injection of new ideas and persuasive power…

 Let’s schedule a discovery call and get it done:

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas. That extra effort is definitely what helped push you to the top in a field of great submissions. It’s a good lesson about going the extra mile, of overdelivering!” – Billion Dollar Generating Copywriter Stefan Georgi.

“I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” –

 Shaun Tay, Better Body Co 

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Five Reasons to Hire Me as Your Natural Health Copywriter

1. More than just a natural health copywriter. A strategic PARTNER in turning launches into movements

In this day and age, you need to be generating LONG-TERM customers. Not just one off sales.

To make that happen, I work with you throughout the launch to track, test and optimise headlines, leads, body copy and the entire funnel until we’re profitable.

I then continue to work with you over the long-haul to turn buyers into long-term customers with ongoing emails, advertorials and upsells. Because it’s in the backend where the most gold is found.

2. Experienced and Compliant

Over the years I’ve written for over 100 clients in multiple niches. So I bring a wide breadth of background knowledge and experience writing across lots of industries with different copywriting styles.

I’m now predominantly focused on writing natural health copy. Health is one of the most highly regulated industries. So I have to ensure I’m fully up to speed on the latest compliance rules for both the alphabet agencies and ad networks.

Getting footwear tips from Trevor ‘Toecracker’ Crook

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

3. Professional and I always hit deadlines

Before specialising as a natural health copywriter, I spent my first decade as a freelance direct response copywriter writing for B2B agencies and tech brands. These are clients with professional attitudes and strict deadlines. And I bring the same professionalism to every project.

So unlike some of my deadline shy brethren, you can always expect to get your copy on time as well as spell checked, compliance checked and copywriting checklist checked to ensure I’ve taken every step possible to ensure it converts. 

 

  4. Highly Trained

I’ve read all the classics on direct response copywriting (some of them, like Breakthrough Advertising, multiple times). I also actively follow what the leaders in my field are up to, and adding to my knowledge studying the latest courses.

I’m currently being mentored by Kim Krause Schwalm, one of the biggest names in natural health copywriting. And I’ve also completed mentorships with Lukas Resheske, Russ Reynolds Supplement Copywriting Academy and Kevin Rogers in his RFL program.

Courses completed:

  • Kim Krause Schwalm Fast Track to A List Mentorship
  • Russ Reynolds Supplement Academy Mentorship
  • Lukas Resheske Mentorship
  • Harlan Kilstein’s NLP Copywriting course
  • Agora’s Media Buying Mastery Program
  • John Carlton’s Simple Writing System
  • Todd Brown’s E5 CAMP
  • Kim Krause Schwalm’s 3Rs Mastery Course
  • David Garfinkel’s Fast, Effective Copy
  • Andre Chaperon’s Autoresponder Madness
  • Caleb O’Dowd’s List Building System
  • Parris Lampropoulos’ natural health copywriting course
  • Joel Erway’s Webinar Accelerator Program

“I’ve had the pleasure to work with several amazing health copywriters. Some are ‘A’ list copywriters who regularly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” – Shaun Tay, Better Body Co

5. Results Driven

Results is what matters. Not pretty words on a page.

Getting results is harder than ever. Yet the secret to out converting your competitors comes down to one thing: Knowing more than they do.

This means knowing MORE about your customer’s lives, what keeps them awake at night, and what other products have they tried…

Knowing MORE about how aware the market is of their problem and the solution they need to take them from pain to salvation…

And knowing MORE about how your product works, so we can present it as a groundbreaking one-of-kind solution so you can swim in the blue sea of exceptionalism, and not bailing for life in brutal red sea where companies compete on price.

So in other words, I spend at least two thirds of my time researching, planning and strategizing before I even write the headline.

And even after we launch, I keep optimising until we have a winner.

Complete ‘Done for You’ Natural Health Funnels – $10,000

When launching a new supplement, you have to take prospects along a path from discovering a new breakthrough or cause of their health issue to finding out about the overall solution before realising your supplement is the only ‘specific’ solution that will work.

To take them successfully on this journey, every element of your campaign has to work together. For this reason, I recommend hiring me to write your entire campaign, from the Facebook ads to the followup email sequence.

 And to make your life easier, I offer this as a packaged service that includes:

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the health issue you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Sales letters/VSLS – High converting sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup email sequence –  The first sale is typically to break even. The profit is then found in the list of customers your sales create. My 10 email upsell sequences are designed to reduce refund rates while upselling additional products or affiliate products to increase the profitability of every customer.

With one of my mentors, Head Chief of Copy Chief Kevin Rogers

Natural Health Copywriting for Sales Letters

Omega Q Plus Max - Heart Health Lead
Sales letter for a probiotic weight loss supplement
Sales letter for 30 day coaching program
Sales letter for a weight loss spray
Sales letter for a brain health supplement
Sales letter for a probiotic gut health supplement
VSL script for a Peruvian natural hair loss remedy

Landing Pages and Presells

Natural Health Email Copywriting

Natural Health Copywriting for Advertorials

Natural Health Copywriting for VSLs

Natural Health Copywriting for Print Promotions

Client Feedback

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”– Karim Majid, Crinel

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

How to Work with Me

Ready to turn one off launches into the start of new movements?

Then get in touch!

You can either schedule a 30 mins Strategy Call to discuss your project… or send me the details by email. 

Key information I need to know:

  1. Have you worked with natural health copywriters before?
  2. Are you already selling products and simply want better results — or have a new product in the pipeline that needs better sales copy?
  3. Do you already have a reliable way of generating leads and getting traffic to your natural health offers?
  4. Do you already have a goal in mind of what you’d like us to accomplish together?
  5. Does the idea of spending $3,000 to $10,000 on natural health copywriting make you fall off your chair?
I look forward to hearing from you and getting the ball rolling on your next profitable campaign!
Direct response copywriter Matt Ambrose with John Carlton
Talking tactics with grizzled veteran Mr John "One Legged Golfer" Carlton
Shooting the breeze with Mr Drayton Bird - one of the world's foremost direct marketers