Natural Health Copywriter for High Converting VSLs and Complete Funnels

$1+ Million Generated for Natural Health Clients

Matt Ambrose - Natural Health Copywriter

Matt Ambrose – Natural Health Copywriter

Want to work with a natural health copywriter who specialises in compliant long-form, story-based video and text sales letters? Then read on to find out how I can take your conversions and growth to the next level.

The demand for nutritional supplements is exploding. More and more people are realizing that they need to supplement their diet with key nutrients to support peak health for their heart, brain and quality of life.

But the competition has also never been higher.

You’re no longer just competing for eyeballs…

But also on who has the best ingredients… best mechanism… and most compelling big idea.

Winning on all three is vital if you want to create a monster selling promotion that sends an earthquake through the marketplace.

My name is Matt Ambrose.

I’m a direct response natural health copywriter who specializes in compliant story driven sales letters and VSLs.

I’ve been trained by some of the best in the business…

…including A list natural health copywriter Kim Krause Schwalm…

And I write for a number of 8 figure supplement companies on ongoing.

Some of my recent successes include a VSL that did 7 figures on ice cold traffic…

Crushed the control for a probiotic sales letter with a 428% boost in conversions…

And awarded a $5k bonus for a YouTube ad that’s now generated 1m+ views.

So I can provide you with the copy for creating a compliant monster selling sales letters, videos or e-com pages…

And I can assist with the strategy in creating and launching a funnel that soars your business to an entirely new level.

Individual Services, Complete Package Bundles or Ongoing Support

I can provide individual items of copy collateral (e.g. emails, advertorials, upsells, YouTube and Facebook ads) or a complete funnel.

My funnel bundle packages can include:

  • – E-commerce style product page that harnesses direct response principles
  • – A VSL script of up to 10k words
  • – A slideshow style VSL (they may be ‘ugly’ but they often convert better than videos with all the bells and whistles)
  • – Multiple B-roll video leads to test
  • – Upsells and downsells
  • – 7-14 day email sequences for onboarding and selling additional products

 After we launch, I will also continue to provide support for 1-3 months afterwards. As success in direct response campaigns typically comes from making incremental improvements, rather than hitting six figures from day one.

So I can continue working with you to provide new headlines, leads, and ads to test until we’re profitable.

Then should our first project be a success, then we can continue working together ongoing on a retainer basis to keep your campaigns converting and providing profits for years to come.

“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Who I’ve Provided Copywriting Services For

Over the last 15 years, I’ve helped 100+ companies with copywriting for websites, advertorials, video sales letters, and practically any type of copy you can name.

This includes 10 years writing for B2B marketing agencies. Writing for some of the world’s biggest brands instilled in me a professional work ethic, commitment to deadlines and providing a premium grade service to my clients.

Dr. Sears

Green Valley

Advanced Bionutritionals

Onnit Labs

Adaptive Health

Dr. Sinatra


Healthy Back Institute

Peak Life

Optimum Life Labs

Sun Coast Sciences

Del Mar Labs

The Hero Group

Happy Mammoth

Natural Stacks

Stefan Georgi



Jump 450

Strawhouse Labs









FN Herstal




  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • – Paid a $5,000 bonus for a control crushing YouTube ad that’s now generated $1m+ views
  • – Wrote the winning sales letter in a competition run by billion dollar selling copywriter Stefan Georgi
  • – Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • – Outperformed 360 other candidates in a multi-stage interview process to write for a leading Singapore based supplement company
  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • – Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • – Copychiefed by leading copywriter coach David Garfinkel for the launch campaign of a new brain health supplement

So if you’re ready to start telling better stories about your products, and generating bigger profits as a result…

Let’s schedule a discovery call and discuss how we can get it done:

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas. That extra effort is definitely what helped push you to the top in a field of great submissions. It’s a good lesson about going the extra mile, of overdelivering!” – Billion Dollar Generating Copywriter Stefan Georgi.

How to Work with Me

The process starts with a free marketing assessment of your current marketing collateral and strategy.

If you’re launching a new product, I can help you strategize to ensure you’re targeting the right market… are are positioning your product in a way that helps it stand out from the competition… and you’re launching with enough assets to maximise your chances of success.

Or if you have an existing funnel that’s not converting, I can help you analyze what your campaign isn’t converting… and what can be done to get that extra percentage boost that tips losses into profitability.

In my experience, most businesses are leaving 5, 6, or even 7 figures on the table due to not entering the market with the right strategy…

Not optimizing their copy and funnel as tightly as they could…

Or not emailing their customers often enough with new offers.

All it can take is a 10% boost from a higher converting upsell to add $120,000 or more to your bottom line.

After conducting your marketing assessment, I’ll send you a report detailing my recommended strategy, your investment, and a timetable for implementation.

“I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” –

 Shaun Tay, Better Body Co 

Copywriting Courses Completed and Memberships

  • – Kim Krause Schwalm Fast Track to A List Mentorship
  • – Clayton Makepeace Quick Start Copywriting System
  • – Russ Reynolds Supplement Academy Mentorship
  • – Lukas Resheske Mentorship
  • – Harlan Kilstein’s NLP Copywriting course
  • – Agora’s Media Buying Mastery Program
  • – John Carlton’s Simple Writing System
  • – Todd Brown’s E5 CAMP
  • – Kim Krause Schwalm’s 3Rs Mastery Course
  • – David Garfinkel’s Fast, Effective Copy
  • – Andre Chaperon’s Autoresponder Madness
  • – Caleb O’Dowd’s List Building System
  • – Parris Lampropoulos’ natural health copywriting course
  • – Joel Erway’s Webinar Accelerator Program

“I’ve had the pleasure to work with several amazing health copywriters. Some are ‘A’ list copywriters who regularly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” – Shaun Tay, Better Body Co

Five Reasons to Hire Me as Your Natural Health Copywriter

1. More than just a natural health copywriter. A strategic PARTNER in turning launches into movements

In this day and age, you need to be generating LONG-TERM customers. Not just one off sales.

To make that happen, I work with you throughout the launch to track, test and optimise headlines, leads, body copy and the entire funnel until we’re profitable.

I then continue to work with you over the long-haul to turn buyers into long-term customers with ongoing emails, advertorials and upsells. Because it’s in the backend where the most gold is found.

2. Experienced and Compliant

Over the years I’ve written for over 100 clients in multiple niches. So I bring a wide breadth of background knowledge and experience writing across lots of industries with different copywriting styles.

I’m now predominantly focused on writing natural health copy. Health is one of the most highly regulated industries. So I have to ensure I’m fully up to speed on the latest compliance rules for both the alphabet agencies and ad networks.

Getting footwear tips from Trevor ‘Toecracker’ Crook

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

3. Professional and I always hit deadlines

Before specialising as a natural health copywriter, I spent my first decade as a freelance direct response copywriter writing for B2B agencies and tech brands. These are clients with professional attitudes and strict deadlines. And I bring the same professionalism to every project.

So unlike some of my deadline shy brethren, you can always expect to get your copy on time as well as spell checked, compliance checked and copywriting checklist checked to ensure I’ve taken every step possible to ensure it converts. 


  4. Highly Trained

I’ve read all the classics on direct response copywriting (some of them, like Breakthrough Advertising, multiple times). I also actively follow what the leaders in my field are up to, and adding to my knowledge studying the latest courses.

I’m currently being mentored by Kim Krause Schwalm, one of the biggest names in natural health copywriting. And I’ve also completed mentorships with Lukas Resheske, Russ Reynolds Supplement Copywriting Academy and Kevin Rogers in his RFL program.

5. Results Driven

Results is what matters. Not pretty words on a page.

Getting results is harder than ever. Yet the secret to out converting your competitors comes down to one thing: Knowing more than they do.

This means knowing MORE about your customer’s lives, what keeps them awake at night, and what other products have they tried…

Knowing MORE about how aware the market is of their problem and the solution they need to take them from pain to salvation…

And knowing MORE about how your product works, so we can present it as a groundbreaking one-of-kind solution so you can swim in the blue sea of exceptionalism, and not bailing for life in brutal red sea where companies compete on price.

So in other words, I spend at least two thirds of my time researching, planning and strategizing before I even write the headline.

And even after we launch, I keep optimising until we have a winner.

Complete ‘Done for You’ Natural Health Funnels – $15,000

When launching a new supplement, you have to take prospects along a path from discovering a new breakthrough or cause of their health issue to finding out about the overall solution before realising your supplement is the only ‘specific’ solution that will work.

To take them successfully on this journey, every element of your campaign has to work together. For this reason, I recommend hiring me to write your entire campaign, from the Facebook ads to the followup email sequence.

 And to make your life easier, I offer this as a packaged service that includes:

1. Facebook and YouTube Ads – Facebook ads are great for testing  ideas and growing a community around the health issue you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. 

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Sales letters/VSLS – High converting sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup email sequence –  The first sale is typically to break even. The profit is then found in the list of customers your sales create. My 10 email upsell sequences are designed to reduce refund rates while upselling additional products or affiliate products to increase the profitability of every customer.

With one of my mentors, Head Chief of Copy Chief Kevin Rogers

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Natural Health Copywriting for Sales Letters

Omega Q Plus Max - Heart Health Lead
Sales letter for a probiotic weight loss supplement
Sales letter for a weight loss spray
Sales letter for a brain health supplement
Sales letter for a probiotic gut health supplement
VSL script for a Peruvian natural hair loss remedy

Natural Health Copywriting for VSLs

Landing Pages and Presells

Natural Health Email Copywriting

Natural Health Copywriting for Advertorials

Client Feedback

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”– Karim Majid, Crinel

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

How to Work with Me

I only work with clients I believe I can provide a significant return on the cost of my services, and where partnering is a good fit for both of us.

Here’s what my ideal client looks like:

– Selling supplements or health related info products
– Has already had successful launches
– Understands the value of direct response copywriting
– Understands that we’re in the customer acquisition game
– Has a LEGIT product with proof of the results it produces
– A REAL and emotionally compelling story behind how the product was created
– Generating 7 or 8 figures a year (or at least aspire to)

If this sounds like you and you’re interested in working together, you can schedule a strategy call.

On a 30 minute call the information I’d like to cover includes:

1. What is the product and what makes it superior?

2. Who is the target market and what information do you have on them?

3. Do you have an existing sales page or VSL?

4. How well is it performing?

5. How are you getting traffic to that page?

6. Do you have an interesting backstory on how/why the product was created?

7. Does the idea of spending $6-10k on copy make you fall off your chair?

Based on your answers, I’ll then put together a proposal on how we can work together.

Th proposal will outline my recommended strategy, my ideas for improving your existing promotion or creating a new one and what your investment will be for us to work together.

So if you’re ready to get the ball rolling on working together to generate higher profits for your business, book your strategy call right now:

Direct response copywriter Matt Ambrose with John Carlton
Talking tactics with grizzled veteran Mr John "One Legged Golfer" Carlton
Shooting the breeze with Mr Drayton Bird - one of the world's foremost direct marketers

Frequently Asked Questions

Natural health copywriters specialize in writing copy to promote health supplements, health courses and other health related products. 


What makes health copywriters specialists is that they know how to make compliant health claims, they have advanced knowledge of how the human body works and a deep understanding of how people’s health challenges impact their experience of life. 



Health copywriters then wrap all this specialist knowledge together to create campaigns that convert at a higher level and generate higher profits, while helping to protect clients from making non-compliant claims.

The first step to becoming a natural health copywriter is building a solid foundation in direct response copywriting. The good news is that there are tons of books and courses that can help you develop strong direct response copywriting skills in a matter of months. I also recommend studing a natural health sales letter every day, breaking down how it’s structured and writing at least 1,000 words of copy a day. 

Once you’ve developed a solid foundation in direct response copywriting, the next step is to build a portfolio. You can do this on your own even if you dont have any clients. You can find products to write about, or invent your own.

After you’ve created some samples, subscribe to lots of email lists for clients you’d like to write for. See if you can find ways of improving their emails and promotions. Then record a short video in which you introduce yourself and discuss how you can improve a client’s emails and your ideas for boosting conversions. Send the videos to potential clients on LinkedIn, by email or via Facebook. And eventually, you should secure your first client and can officially call yourself a natural health copywriter.

There are no set qualifications you need to be a natural health copywriter. What matters is having strong copywriting skills, knowledge about making compliant health claims and proof that your copy has delivered results for clients. 

However, taking some courses in nutrition and physiology would help a lot. Both to impress clients and also so you can bring specialist expertise to writing about health topics.

Natural health copywriting is an inspiring and fast growing field to write in. But it’s also high risk. If a natural health copywriter makes a mistake it can land clients in serious hot water. 

Here are the worst 3 mistakes natural health copywriters need to avoid:

  1. Making improvement claims – A supplement can only help to support, maintain or promote normal healthy functioning of the body. You can’t make any claims about IMPROVING how an organ performs. Because if an organ isn’t already performing optimally then this would mean, in the eyes of compliance lawyers, that it’s suffering from disease. 
  2. Making disease claims – For the same reasons as 1, you can’t talk about diabetes, dementia or any type of disease in a natural health supplement promotion. In fact, you can’t even talk about ‘pain’, ‘insomnia’ or ‘inflammation’ as these could all be implied to be chronic conditions linked to a sub-optimal functioning of an organ.

Not talking about the customer’s experience at a deep enough level – While you can’t talk about symptoms of diseases in direct terms, you can talk about a customer’s experience. You can talk about how a disease impacts their life in an emotionally charged way. So when writing a natural health promotion, the trick is imagining watching the target customer’s daily life on a movie screen. And describing what you see in a way that customers can relate to at a deep level, and will motivate them to find a solution that will end their suffering.

How long is a piece of string? There’s no set rates for how much a natural health copywriter can make or charge for their services. However, a good starting point is looking at the rates published by the American Writers and Artists Association for general copywriting.


A natural health copywriter is able to charge more than average copywriters, however, due to their specialist skillset. This includes advanced knowledge of physiology, compliance rules and how to write emotionally charged copy that converts. 


When calculating their fee, a natural health copywriter needs to take into consideration all the deliverables needed to complete a project, how in depth those deliverables need to be and the what it’s going to take to achieve the client’s profit goals.


On top of their fee, natural health copywriters can also charge a royalty, which is commission based on how many bottles are sold, how many promotions are mailed or a client’s profits.


What’s more, elite level natural health copywriters may also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.

A freelance natural health copywriter specializes in writing high converting copy for supplements, health courses and other health related products. What makes them specialists is that they have advanced knowledge of physiology, how to make compliant claims and how to write emotionally charged copy that converts.


Freelance natural health copywriters typically work with clients on a per project basis. They can also write for clients ongoing on retainer, which enables them to gain a deeper understanding of the client’s customer and how their products transform people’s lives.

A health and wellness copywriter specializes in helping clients to create and promote courses, health services and other health related products. Health and wellness copywriters possess advanced knowledge of nutrition, physiology and how people can transform their life through key lifestyle changes.


What also makes health and wellness copywriters specialists is that they have a deep understanding of how health issues impact people’s experience of life. And what will motivate them to seek solutions, even after everything else they’ve tried hasn’t worked.

A functional medicine copywriter specialises in writing copy for functional health practitioners who focus on improving people’s health through nutrition and lifestyle changes. More and more people are trying to find ways of improving their health without relying on medications that can have side effects, and also be extremely expensive. For this reason, functional medicine is a rapidly growing field, and the demand for functional medicine copywriters along with it.

The first step to getting into natural health copywriting is having an active interest in health. You should be subscribed to lots of natural health podcasts, be actively reading the latest books on functional medicine and have a passion for helping people to improve their health through nutrition and lifestyle changes.


The next step is developing your natural health copywriting skills. Along with reading books and taking courses on natural health copywriting, a great way to advance your skills is to read a natural health promotion every day and to break down its structure to understand why it’s so effective.

Another way to advanced your natural health copywriting skills is to copy out high converting natural health copy by hand.

Then the third step is creating a portfolio of samples and reaching out to clients in natural health. Rather than send hundreds of cold emails, a better strategy is to research individual clients, dissect some of their copy to identify ways it could be improved and then recording a short video to introduce yourself and share your ideas. This approach is more time consuming. But it has a much better chance of success than sending the same boiler plate cold email to hundreds of clients.

Eventually, once you’ve demonstrated you have copy skills and ideas that can help them, you’ll find a client willing to give you a shot. You’ll then be able to call yourself a fully fledged natural health copywriter.