Natural Health Copywriter for Sales Letters, VSLs, and Complete Funnels

$1+ Million Generated for Natural Health Clients

Matt Ambrose - Natural Health Copywriter

Matt Ambrose – Natural Health Direct Response Copywriter

The popularity of supplements and natural health products is going through the roof.

But so the competition for people’s attention and purchasing power.

So how can you compete? have a more attractive label? A more smartly designed website design? Or go rock bottom on price?




None of the above.


Instead, you need to compete on the stories you tell to your marketplace.

Because it’s stories with emotional impact that convince jaded consumers to choose your product over your competitor’s off-the-shelf formula.


Stories about the pivotal moment when you realized something had to change… the mission you went on to find a new formula or process that could change people’s lives… and the heroic journey you went on to turn your vision into a reality.


And stories that present your product as the superior option that can enable you to position it at a superior price.


After all, the only reason Apple and Nike are able to sell their products at such high premiums is because of the stories they tell… and the meaning consumers attach to their products.


My name’s Matt Ambrose. And I’m a natural health copywriter who specialises in helping product owners tell better stories to their marketplace.

And generating bigger profits as a result.

How I Do It

The process starts with digging into the back story behind your product… identifying the unmet needs in your marketplace… and then working out how to position your product as the superior option.

With this knowledge, I then put together campaigns that enable you to standout in a crowded marketplace.

What’s more, if you’ve never launched a product before, I can assist you with strategic planning and creating a traffic strategy for getting eyeballs to your offers.


I can also provide you with ongoing support even after you’ve launched.


Because launching profitably from day one is a real moon shot. And from working on campaigns for all sorts of natural health products, I’m well aware of the amount of testing, trial and error, and resilience that’s needed to first break even, and then to make campaigns profitable.

Who I’ve Done it For

As a natural health copywriter, over the last decade I’ve helped 100+ companies to launch profitable campaigns.

This includes Onnit Labs, Adaptive Health, Dr. Sinatra, Truegenics, Healthy Back Institute, Peak Life and Optimum Life Labs.


  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • – Wrote the winning sales letter in a competition run by billion dollar selling copywriter Stefan Georgi
  • – Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • – Outperformed 360 other candidates in a multi-stage interview process to write for a leading Singapore based supplement company
  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • – Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • – Copychiefed by leading copywriter coach David Garfinkel for the launch campaign of a new brain health supplement


So if you’re ready to start telling better stories about your products, and generating bigger profits as a result…


Let’s schedule a discovery call and discuss how we can get it done:

Copy Accelerator Member
As a paid member of Copy Accelerator, I attend weekly training calls on what’s working in direct response marketing. I also have access to a network of copywriters and marketers performing at the highest level in the direct response industry. 
“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

“I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” –

 Shaun Tay, Better Body Co 

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas. That extra effort is definitely what helped push you to the top in a field of great submissions. It’s a good lesson about going the extra mile, of overdelivering!” – Billion Dollar Generating Copywriter Stefan Georgi.

Five Reasons to Hire Me as Your Natural Health Copywriter

1. More than just a natural health copywriter. A strategic PARTNER in turning launches into movements

In this day and age, you need to be generating LONG-TERM customers. Not just one off sales.

To make that happen, I work with you throughout the launch to track, test and optimise headlines, leads, body copy and the entire funnel until we’re profitable.

I then continue to work with you over the long-haul to turn buyers into long-term customers with ongoing emails, advertorials and upsells. Because it’s in the backend where the most gold is found.

2. Experienced and Compliant

Over the years I’ve written for over 100 clients in multiple niches. So I bring a wide breadth of background knowledge and experience writing across lots of industries with different copywriting styles.

I’m now predominantly focused on writing natural health copy. Health is one of the most highly regulated industries. So I have to ensure I’m fully up to speed on the latest compliance rules for both the alphabet agencies and ad networks.

Getting footwear tips from Trevor ‘Toecracker’ Crook

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

3. Professional and I always hit deadlines

Before specialising as a natural health copywriter, I spent my first decade as a freelance direct response copywriter writing for B2B agencies and tech brands. These are clients with professional attitudes and strict deadlines. And I bring the same professionalism to every project.

So unlike some of my deadline shy brethren, you can always expect to get your copy on time as well as spell checked, compliance checked and copywriting checklist checked to ensure I’ve taken every step possible to ensure it converts. 


  4. Highly Trained

I’ve read all the classics on direct response copywriting (some of them, like Breakthrough Advertising, multiple times). I also actively follow what the leaders in my field are up to, and adding to my knowledge studying the latest courses.

I’m currently being mentored by Kim Krause Schwalm, one of the biggest names in natural health copywriting. And I’ve also completed mentorships with Lukas Resheske, Russ Reynolds Supplement Copywriting Academy and Kevin Rogers in his RFL program.

Courses completed and memberships:

  • – Copy Accelerator member with access to weekly calls and support with some of the world’s most successful supplement marketers.
  • – Kim Krause Schwalm Fast Track to A List Mentorship
  • – Russ Reynolds Supplement Academy Mentorship
  • – Lukas Resheske Mentorship
  • – Harlan Kilstein’s NLP Copywriting course
  • – Agora’s Media Buying Mastery Program
  • – John Carlton’s Simple Writing System
  • – Todd Brown’s E5 CAMP
  • – Kim Krause Schwalm’s 3Rs Mastery Course
  • – David Garfinkel’s Fast, Effective Copy
  • – Andre Chaperon’s Autoresponder Madness
  • – Caleb O’Dowd’s List Building System
  • – Parris Lampropoulos’ natural health copywriting course
  • – Joel Erway’s Webinar Accelerator Program

“I’ve had the pleasure to work with several amazing health copywriters. Some are ‘A’ list copywriters who regularly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” – Shaun Tay, Better Body Co

5. Results Driven

Results is what matters. Not pretty words on a page.

Getting results is harder than ever. Yet the secret to out converting your competitors comes down to one thing: Knowing more than they do.

This means knowing MORE about your customer’s lives, what keeps them awake at night, and what other products have they tried…

Knowing MORE about how aware the market is of their problem and the solution they need to take them from pain to salvation…

And knowing MORE about how your product works, so we can present it as a groundbreaking one-of-kind solution so you can swim in the blue sea of exceptionalism, and not bailing for life in brutal red sea where companies compete on price.

So in other words, I spend at least two thirds of my time researching, planning and strategizing before I even write the headline.

And even after we launch, I keep optimising until we have a winner.

Complete ‘Done for You’ Natural Health Funnels – $15,000

When launching a new supplement, you have to take prospects along a path from discovering a new breakthrough or cause of their health issue to finding out about the overall solution before realising your supplement is the only ‘specific’ solution that will work.

To take them successfully on this journey, every element of your campaign has to work together. For this reason, I recommend hiring me to write your entire campaign, from the Facebook ads to the followup email sequence.

 And to make your life easier, I offer this as a packaged service that includes:

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the health issue you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Sales letters/VSLS – High converting sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup email sequence –  The first sale is typically to break even. The profit is then found in the list of customers your sales create. My 10 email upsell sequences are designed to reduce refund rates while upselling additional products or affiliate products to increase the profitability of every customer.

With one of my mentors, Head Chief of Copy Chief Kevin Rogers

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Natural Health Copywriting for VSLs

Natural Health Copywriting for Sales Letters

Omega Q Plus Max - Heart Health Lead
Sales letter for a probiotic weight loss supplement
Sales letter for 30 day coaching program
Sales letter for a weight loss spray
Sales letter for a brain health supplement
Sales letter for a probiotic gut health supplement
VSL script for a Peruvian natural hair loss remedy

Landing Pages and Presells

Natural Health Email Copywriting

Natural Health Copywriting for Advertorials

Client Feedback

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”– Karim Majid, Crinel

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

How to Work with Me

I only work with clients I believe I can provide a significant return on the cost of my services, and where partnering is a good fit for both of us.

Here’s what my ideal client looks like:

– Selling supplements or health related info products
– Has already had successful launches
– Understands the value of direct response copywriting
– Understands that we’re in the customer acquisition game
– Has a LEGIT product with proof of the results it produces
– A REAL and emotionally compelling story behind how the product was created
– Generating 7 or 8 figures a year (or at least aspire to)

If this sounds like you and you’re interested in working together, you can schedule a strategy call.

On a 30 minute call the information I’d like to cover includes:

1. What is the product and what makes it superior?

2. Who is the target market and what information do you have on them?

3. Do you have an existing sales page or VSL?

4. How well is it performing?

5. How are you getting traffic to that page?

6. Do you have an interesting backstory on how/why the product was created?

7. Does the idea of spending $6-10k on copy make you fall off your chair?

Based on your answers, I’ll then put together a proposal on how we can work together.

Th proposal will outline my recommended strategy, my ideas for improving your existing promotion or creating a new one and what your investment will be for us to work together.

So if you’re ready to get the ball rolling on working together to generate higher profits for your business, book your strategy call right now:

Direct response copywriter Matt Ambrose with John Carlton
Talking tactics with grizzled veteran Mr John "One Legged Golfer" Carlton
Shooting the breeze with Mr Drayton Bird - one of the world's foremost direct marketers