The process starts with a strategy call to streamline the process.

On the call I’ll be aiming to understand more about your products and services, your brand’s messaging style and that I’m confident I can deliver profitable results for your business.

On the call, we’ll assess where you are now, what you’ve tried already, where you want to be and what are the goals you want to reach.

After the call, I’ll send you a proposal outlining my recommendations, such as how we can differentiate your product, along with the estimated time frame and cost.  

Once the agreement is signed, I’ll send you a detailed questionnaire to identify everything the sales copy needs to cover, and to supplement my own research.

I’ll then start working on the copy, with a minimum of a weekly update on progress. I can then deliver the copy in stages or altogether  according to the agreed schedule.

We can then go through three rounds of updates before the copy is marked as complete and we’re ready to launch.

Then after we launch, I can help you track and optimize the campaign until we achieve our project goals.

I don’t charge per hour or per word. I charge a project fee based on the deliverables and strategy needed to achieve our goal.

This fee will be provided as part of my proposal after our strategy call.

For new clients I charge 100% upfront for writing direct response copy.

Ongoing clients we can switch to monthly invoicing.

Large projects of $10k+ can be split 50% upfront and the balance upon completion.

Meeting face to face is useful, but it’s not essential.

I’m based in the UK but most of my clients are now in the US. So I can provide you with direct copywriting services wherever you are in the world. There shouldn’t be any barrier when it comes to being collaborative on projects.

Along with your location, your industry type isn’t a barrier. I’ve written for clients in B2B, tech, industrial manufacturing, natural health, survival, luxury goods and services, beauty and financial.

 So I can get embedded in whatever market you operate in and identify the triggers that will motivate people to buy.

There is no one-size-fits-all answer to this question. The best path depends on your individual skills, sales instincts and experience. 

However, there are lots of different types of companies and industries that use direct response marketing methods and need a direct response copywriter.

However, there’s tons to learn. And it can be overwhelming in the beginning. It’s also best to generalize rather than be a specialist early on.

Here are some general tips you can follow to help you get started in this field in less time:

1. Start by studying direct marketing and copywriting techniques. There are many resources available online and in books that can teach you the basics of this type of writing. One of the lengendary forefathers of modern direct response advertising was David Ogilvy. And his ads continue to be great examples of high converting copy. This includes a series of ads feating “the man in the Hathaway shirt.”

2. Find a direct response copywriter mentor. This could be someone you know personally or an expert you find online. A mentor can give you guidance and feedback on your work. And they’ll be able to help you progress your skills faster.

3. Join a direct response copywriting community. There are many online forums and groups where direct response copywriters share tips and insights on how to get started.

The simplest way to get started is to write SEO content. While strictly speaking, SEO copy isn’t conversion copy, this is the most simple type of content writing, and will get you used to writing all day, managing projects and finding clients.

With enough practice and patience, who knows, you may one day be one of the best copywriters in the world.

There is no one-size-fits-all answer to this question, as the best way to become a direct response copywriter depends on your individual skills and experience. However, there are some general tips you can follow to help you get started in this field:

1. Start by studying direct response copywriting techniques. There are many resources available online and in books that can teach you the basics of this type of writing.

2. Find a direct response copywriter mentor. This could be someone you know personally or an expert you find online. A mentor can give you guidance and feedback on your work.

3. Join a direct response copywriting community. There are many online forums and groups where direct response copywriters share tips and insights on how to get started.

No, direct response copywriting is not dead. In fact, it is still a very effective way to get people to take action. The key is to understanding your audience and craft a message that speaks to their needs.

There is no definitive answer to this question, as direct response copywriters are not typically paid by the hour or day.

Direct response copywriters typically charge by the project or by the hour. Project rates can vary depending on the scope and complexity of the project. Hourly rates can range from $50-$200/hour. Direct response copywriters who have a lot of experience and expertise can also command higher fees.

Top level direct response copywriters are also typically paid a commission for each project they complete. This means that direct response copywriters who are able to complete more projects in a shorter amount of time can potentially earn more money. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

Many A list direct response copywriters also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.

You can find examples of typical rates for direct response copywriting on the AWAI website:

American Writers & Artists Institute – Pricing Guide for Web Copywriters

Direct response copywriting could be described as a niche, because it’s a specialist type of copywriting. The goal of direct response copywriting is to get the reader to take an action. As a result, getting good at direct response copywriting takes years of study, practice and getting their copy tested to prove it can deliver results. This is why talented direct response copywriters are in hot demand due to their ability to write copy that converts.

Direct response copy is writing sales copy which customers directly engage with. This makes direct response copywriting the most difficult copywriting niche to break into.

You needs to understand what pains people want solving, what will motivate an audience to take action and to understand the value proposition of the product you’re selling.

For more effective direct response copywriting, follow these five best practices.

1. Make it personal. So rather than address your readers as though they’re a crowd, write one-to-one like a conversation in a bar.
2. Always end your copy with a call to action that makes it clear what the reader needs to do.
3. Go into more detail about how the product works than your competitors.
4. Don’t limit yourself to a wordcount but ensuring you cover every objection someone might have to buying.
5. Focus on benefits rather than features. And make those benefits vivid to the reader by describing with real life examples.

Yes, copywriting jobs are in demand. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.

There is no one specific degree that all copywriters have. In fact, many copywriters have degrees in fields such as English, Journalism, or Marketing. However, the most important thing for copywriters is to have strong writing skills. Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.

Here are some general direct response copywriting tips:

1. Keep your homepage message clear, concise and focuses on immediate needs.

2. Understand what motivates your target audience and craft a message that speaks to those needs and is actionable

3. Spend time writing copy that is clear and makes offer irresistible.

4. Use strong call-to-actions to write copy that gets readers to take action.

5. Know how to write a headline that makes readers want to know more

6. Spend time reading the copy out loud after you’ve finished reading it

Yes, you can be a direct response copywriter for small businesses without a degree.

However, it is important to have strong writing skills, a desire to want to learn, a deep understanding of sales psychology, an ability to network to find potential customers and knowledge of direct response copywriting techniques. 

Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.

The job outlook for copywriters is still strong, even with the arrival of AI. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. And AI can’t yet create entire campaigns on its own. 

Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.

Direct response copywriter job is not difficult to get if you have the required skills and qualifications. However, it is important to note that direct response copywriters are in high demand, so you may need to put in some extra effort to stand out from the competition. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

No, direct response copywriting is not easy to learn. However, there are many online forums and groups with free content and everything you need where direct response copywriters share tips and insights on how to get started. You can also find more than enough information on YouTube on content creation, industry trends, what customers want and how to write copy that gets results.

Direct response copywriting is a specific type of copywriting that is designed to generate a direct response from the reader. This can be in the form of a sale, a sign-up, or any other desired action. Direct response copywriting is different from general copywriting in that it is more direct and focused on generating a specific response. Additionally, direct response copywriters must have strong writing skills and knowledge of direct response copywriting techniques.

Copywriting, on the other hand, is a more general term that refers to any type of writing that is meant to promote or sell a product or service. Copywriting can be used for direct response purposes, but it can also be used for branding or awareness campaigns.

Here are some courses and books I recommend for becoming a direct response copywriter:

Stefan Georgi’s RMBC Method – Learn “billion dollar” copywriter’s step-by-step process for writing high converting sales letters in as little as 3 days.

80/20 Email Copywriting – Ian Stanley’s popular course on writing high converting emails

John Carlton’s Simple Writing System

Copyhour – A daily email course on studying and writing great copy

Breakthrough Advertising by Eugene Schwartz (very advanced)

How to Write a Great Advertisement by Victor Schwab

The Halbert Copywriting Method Part III – Bond Halbert 

Copy Accelerator – Stefan Georgi and Justin Goff’s coaching group in which you can get feedback on your copy, weekly calls with Stefan and Justin and potentially get some work from the jobs board.

David Deutsch’s Inner Circle – For just $90 per month you gain access to two coaching calls a month in which he’ll provide feedback on your copy.

Justin Goff’s YouTube channel.