Direct Response Copywriting - The Copywriter's Crucible

A Melting Pot of Direct Response Copywriting that Converts

Direct response copywriter Matt Ambrose provides the words and the strategy to maximize your profits

direct response copywriting
get copy that converts

Direct Response Copywriting

Let’s work together to turn your next launch into the start of a movement. Whether you need a long form sales page, email sequence or VSL, I work with you to turn buyers into more profitable long-term customers.
Convincing and Compliant

Natural Health Copywriting

Convincing, compliant natural health copy for health info products and supplements. My copy combines emotional storytelling with unique scientific mechanisms that make your products standout in saturated markets.
Impactful Videos that Sell

VSL Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged and turns them into red hot buyers.
Emails that Get Clicks

Email Copywriting

The money is in the list. I can help you maximize the lifetime value of every customer with strategically planned and crisply written email sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys.

Meet Matt Ambrose Direct Response Copywriter

As a direct response copywriter for over 16 years, I’ve written for 150+ companies in all sorts of niches.

My clients include major international tech brands, like Siemens, Technicolor, and Micro Focus…

Millionaire internet marketers like Jason Akatiff (A4D) and Shaun Sheik (Jump 450)…

And top tier supplement brands, including Onnit, Dr. Sears, Truegenics, and Sun Coast Sciences.

So whether you’re selling gadgets, info products, or supplements, I provide both the strategic planning and punchy direct response copywriting to skyrocket your profits.

Matt Ambrose - Natural Health Copywriter

147

Clients

324

projects done

8

Country
A list natural health copywriter Kim Krause Schwalm

“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Work with a Copwriter ready to support you over the long haul.

It’s what every direct response marketer dreams of…

Customers responding to your offer…

A flood of sales notificarions in your inbox…

Your funnel converting profitable…

And having more money to provide for your family, to travel the world with or to invest in your next business venture.

It’s a wonderful feeling when all the hard work pays off.

But for that to happen…

For your funnel to be profitable…

You must have high converting copy.

No doubt it…

The most important element in a funnel’s success isn’t pretty graphics…

A clever upsell flow…

Or the latest high end video production…

But having copy that resonates with your market…

And turns clicks into customers.

Otherwise the weeks, or even months, you’ve invested into product creation will be a waste of time.

This is where I can help.

As a seasoned direct response copywriter…

I’ve written offers in all sorts of niches, including weight loss, brain health, gut health, beauty, golf and more.

I’ve written for top level direct response brands, including Dr. Sears, Onnit, Sun Coast Sciences and Del Mar Labs.

And I’ve written campaigns that have generated 7 figures from a single launch.

What’s more, I’ve also launched my own supplement offers…

Which have generated numbers as high as a $400 AOV and doubled the commission my affiliate expected to make.

So I know what it takes to create offers that convert.

And unlike an agency, to whom you’re “just another client”…

I work with you over the long haul to ensure sales pages convert, you hit your targets and your funnel is generating profitable results.

So when you hire me, you’re not hiring someone who disappears when the check has cleared…

You’re hiring a direct response copywriter who’ll work with you as a partner…

So you can focus on what you do best…

And know that you have a trusted partner working with you to create offers that convert, and put more cash in your pocket.

What’s more, in exchange for a royalty, we can work together ongoing to ensure your funnel continues to convert profitable…

Because I’ll continue to write new leads, new headlines and even create an entirely new mechanism to ensure we keep boosting the numbers to keep you in the green…

So it’s like having me “on staff” to ensure your funnels keep converting…

Allowing you to focus on what you do best.

Whether that’s planning your next offer…

Deciding how to invest your money…

Or getting involved in whatever ventures you’re passionate about.

But you need to know that I don’t just work with anyone.

I need to know first that we’re a good fit, that:

1) You value good copy as being the engine that drives your business’ success, and have the budget to pay for it.

2) You want to work with a copywriter on a partnership basis, rather than an instruction taker.

3) You have a quality product and that I’m confident I can deliver profitable results for you.

So if your answer to these three questions is “Yes!”…

The next step is to book a strategy call to discuss your project…

And find out how quickly we can start generating piles of cash together.

Copywriting that converts

Direct Response Copywriting Services

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas.” – Billion Dollar Selling Copywriter and Business Owner Stefan Georgi

Trusted by Write Copy that Converts

Happy Clients.

147

happy clients all over the world
  • Dr. Sears
  • Onnit Labs
  • Sun Coast Sciences
  • Del Mar Labs
  • Natural Stacks
  • Kilo Health
  • Intestinal Fortitude
  • Healthy Back Institute
  • Truegenics
  • Jump 450
  • A4D
  • Jumbleberry
  • Strawhouse Labs
  • Siemens
  • Technicolor
  • Sage
  • Deutsche Poste
  • Eferton Group
  • Action Storage
  • The Malta Experience
  • Eco Designer
  • bda
  • Visual Trends
  • CAP Global
  • Publicis
  • World Class Coaching
  • Metaprocure
  • TAG Worldwide
  • Clickatell
  • AAH Pharmaceuticals
  • Bookatable
  • Trustpilot
  • Pomegranate
  • FN Herstal
  • Micro Focus
  • Adestra

Feedback from Clients

image
image
image
image

Outpourings from my melting pot of copywriting tips & Marketing Strategy

Blogs & Articles.

FAQ

The process starts with a strategy call to find out if we’re a good fit, and that I’m confident I can deliver profitable results for your business.

On the call, we’ll assess where you are now, what you’ve tried already, where you want to be and what are the goals you want to reach.

After the call, I’ll send you a proposal outlining my recommendations, such as how we can differentiate your product, along with the estimated time frame and cost.  

Once the agreement is signed, I’ll send you a detailed questionnaire to identify everything the sales copy needs to cover, and to supplement my own research.

I’ll then start working on the copy, with a minimum of a weekly update on progress. I can then deliver the copy in stages or altogether  according to the agreed schedule.

We can then go through three rounds of updates before the copy is marked as complete and we’re ready to launch.

Then after we launch, I can help you track and optimize the campaign until we achieve our project goals.

I don’t charge per hour or per word. I charge a project fee based on the deliverables and strategy needed to achieve our goal.

This fee will be provided as part of my proposal after our strategy call.

For new clients I charge 100% upfront.

Ongoing clients we can switch to monthly invoicing.

Large projects of $10k+ can be split 50% upfront and the balance upon completion.

Meeting face to face is useful, but it’s not essential.

I’m based in the UK but most of my clients are now in the US. So I can provide you with direct copywriting services wherever you are in the world.

Along with your location, your industry type isn’t a barrier. I’ve written for clients in B2B, tech, industrial manufacturing, natural health, survival, luxury goods and services, beauty and financial. So I can get embedded in whatever market you operate in and identify the triggers that will motivate people to buy.

Direct response copywriting is a form of writing designed to elicit an immediate response from the reader. It is often used in direct marketing and advertising campaigns, where the goal is to get the reader to take a specific action, such as making a purchase or signing up for a service.

The key to effective direct response copywriting is understanding what motivates your target audience and then crafting a message that speaks to those needs. You also need to make sure your offer is clear and irresistible.

The goal is to always get the reader to take some sort of action, like entering their email address, to reply to a message or, best of all, to buy.

Direct response copywriting harnesses time proven psychology honed over 100+ years of advertising, along with social psychology, behavioural economics and lots of other areas of human psychology. Because ultimately, that’s what gets people to respond – Not clever wordplay but the underlying motivations that control human behaviour.

There is no one-size-fits-all answer to this question, as the best way to become a direct response copywriter depends on your individual skills and experience. However, there are some general tips you can follow to help you get started in this field:

1. Start by studying direct response copywriting techniques. There are many resources available online and in books that can teach you the basics of this type of writing.

2. Find a direct response copywriter mentor. This could be someone you know personally or an expert you find online. A mentor can give you guidance and feedback on your work.

3. Join a direct response copywriting community. There are many online forums and groups where direct response copywriters share tips and insights on how to get started.

No, direct response copywriting is not dead. In fact, it is still a very effective way to get people to take action. The key is to understanding your audience and craft a message that speaks to their needs.

There is no definitive answer to this question, as direct response copywriters are not typically paid by the hour or day.

Direct response copywriters typically charge by the project or by the hour. Project rates can vary depending on the scope and complexity of the project. Hourly rates can range from $50-$200/hour. Direct response copywriters who have a lot of experience and expertise can also command higher fees.

Top level direct response copywriters are also typically paid a commission for each project they complete. This means that direct response copywriters who are able to complete more projects in a shorter amount of time can potentially earn more money. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

Many A list direct response copywriters also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.

You can find examples of typical rates for direct response copywriting on the AWAI website:

American Writers & Artists Institute – Pricing Guide for Web Copywriters

Direct response copywriting could be described as a niche, because it’s a specialist type of copywriting. The goal of direct response copywriting is to get the reader to take an action. As a result, getting good at direct response copywriting takes years of study, practice and getting their copy tested to prove it can deliver results. This is why talented direct response copywriters are in hot demand due to their ability to write copy that converts.

Direct response copy is writing sales copy which customers directly engage with. This makes direct response copywriting the most difficult copywriting niche to break into and make a name for yourself in.

For more effective direct response copywriting, follow these five best practices.

  1. Make it personal. So rather than address your readers as though they’re a crowd, write one-to-one like a conversation in a bar.
  2. Always end your copy with a call to action.
  3. Go into more detail about how the product works than your competitors.
  4. Don’t limit yourself to a wordcount but ensuring you cover every objection someone might have to buying.
  5. Focus on benefits rather than features. And make those benefits vivid to the reader by describing with real life examples.

Yes, copywriting jobs are in demand. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.

There is no one specific degree that all copywriters have. In fact, many copywriters have degrees in fields such as English, Journalism, or Marketing. However, the most important thing for copywriters is to have strong writing skills. Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.

Here are some general direct response copywriting tips:

1. Keep your message clear and concise.

2. Understand what motivates your target audience and craft a message that speaks to those needs.

3. Make sure your offer is clear and irresistible.

4. Use strong call-to-actions to encourage the reader to take action.

Yes, you can be a direct response copywriter without a degree. However, it is important to have strong writing skills and knowledge of direct response copywriting techniques. Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.

The job outlook for copywriters is positive. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.

Direct response copywriter job is not difficult to get if you have the required skills and qualifications. However, it is important to note that direct response copywriters are in high demand, so you may need to put in some extra effort to stand out from the competition. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

No, direct response copywriting is not easy to learn. However, there are many online forums and groups where direct response copywriters share tips and insights on how to get started. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

Direct response copywriting is a specific type of copywriting that is designed to generate a direct response from the reader. This can be in the form of a sale, a sign-up, or any other desired action. Direct response copywriting is different from general copywriting in that it is more direct and focused on generating a specific response. Additionally, direct response copywriters must have strong writing skills and knowledge of direct response copywriting techniques.

Copywriting, on the other hand, is a more general term that refers to any type of writing that is meant to promote or sell a product or service. Copywriting can be used for direct response purposes, but it can also be used for branding or awareness campaigns.

Here are some courses and books I recommend for becoming a direct response copywriter:

Stefan Georgi’s RMBC Method – Learn “billion dollar” copywriter’s step-by-step process for writing high converting sales letters in as little as 3 days.

80/20 Email Copywriting – Ian Stanley’s popular course on writing high converting emails

John Carlton’s Simple Writing System

Copyhour – A daily email course on studying and writing great copy

Breakthrough Advertising by Eugene Schwartz (very advanced)

How to Write a Great Advertisement by Victor Schwab

The Halbert Copywriting Method Part III – Bond Halbert 

Copy Accelerator – Stefan Georgi and Justin Goff’s coaching group in which you can get feedback on your copy, weekly calls with Stefan and Justin and potentially get some work from the jobs board.

David Deutsch’s Inner Circle – For just $90 per month you gain access to two coaching calls a month in which he’ll provide feedback on your copy.

Justin Goff’s YouTube channel.

Skip to content