A Melting Pot of Direct Response Copywriting and Email Marketing Strategy
Direct response copywriter Matt Ambrose provides the words and the strategy to maximize your profits
get copy that converts
Direct Response Copywriting
Let’s work together to turn your next launch into the start of a movement. Whether you need a long form sales page, email sequence or VSL, I work with you to turn curious clickers into buyers. I can write the frontend, the entire funnel, and backend emails to optimize conversions at every stage.
Convincing and Compliant
Natural Health Copywriting
Convincing, compliant natural health copy for health info products and supplements. My copy combines emotional storytelling with unique scientific mechanisms that make your products standout in saturated markets. I’ve written multiple campaigns that have generated 7 figures for clients.
Impactful Videos that Sell
VSL Copywriting
Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged and turns them into red hot buyers.
Emails that Get Clicks
Email Copywriting
The money is in the list. I write sequences, launches, onboarding flows, and re-engagement campaigns your subscribers actually want to read. As an AI email marketing strategist, I combine 20+ years of copywriting expertise with Claude Code AI to segment your list more precisely, optimise your sends, and improve performance, month after month.
Meet Matt Ambrose
Direct Response Copywriter
As a direct response copywriter for over 16 years, I’ve written for 150+ companies in all sorts of niches.
My clients include major international tech brands, like Siemens, Technicolor, and Micro Focus…
Millionaire internet marketers like Jason Akatiff (A4D) and Shaun Sheik (Jump 450)…
And top tier supplement brands, including Onnit, Dr. Sears, Truegenics, and Sun Coast Sciences.
So whether you’re selling gadgets, info products, or supplements, I provide both the strategic planning and punchy direct response copywriting to skyrocket your profits.
- Launched my own supplements – generating $400 AOV and doubling anticipated commissions for my affiliate
- Generated $1 million on cold traffic for the PowerChute golf training aid.
- Wrote a YouTube ad that’s generated 1m+ views and likely $100k for my client (based on the bonus I was awarded)
- Won ‘Billion dollar’ copywriter Stefan Georgi’s Alitura sales letter competition out of 100 entrants.
-
Increased conversions 428% for a probiotic supplement sales letter
- Increased conversions 400% on for an educational app
- Passed an audition to write financial copy for Clayton Makepeace, one of the greatest copywriters of all time.
- Created the launch campaign for a Beverly Hills based anti-aging skin care brand
- Increased conversions across sales pages for the internet’s #1 soccer coaching website
- Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement
147
Clients
324
projects done
8
Country
“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch natural health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor
Looking for a Direct Response Copywriter Who’s Generated Millions of Dollars for Clients?
It’s what every direct response marketer dreams of…
Customers responding to your offer…
A flood of sales notificarions in your inbox…
Your funnel converting profitable…
And having more money to provide for your family, to travel the world with or to invest in your next business venture.
It’s a wonderful feeling when all the hard work pays off.
But for that to happen…
For your funnel to be profitable…
You must have high converting copy.
No doubt it…
The most important element in a funnel’s success isn’t pretty graphics…
A clever upsell flow…
Or the latest high end video production…
But having copy that resonates with your market…
And turns clicks into customers.
Otherwise the weeks, or even months, you’ve invested into product creation will be a waste of time.
This is where I can help.
As a seasoned direct response copywriter…
I’ve written offers in all sorts of niches, including weight loss, brain health, gut health, beauty, golf and more.
I’ve written for top level direct response brands, including Dr. Sears, Onnit, Sun Coast Sciences and Del Mar Labs.
And I’ve written campaigns that have generated 7 figures from a single launch.
What’s more, I’ve also launched my own supplement offers…
Which have generated numbers as high as a $400 AOV and doubled the commission my affiliate expected to make.
So I know what it takes to create offers that convert.
And unlike an agency, to whom you’re “just another client”…
I work with you over the long haul to ensure sales pages convert, you hit your targets and your funnel is generating profitable results.
So when you hire me, you’re not hiring someone who disappears when the check has cleared…
You’re hiring a direct response copywriter who’ll work with you as a partner…
So you can focus on what you do best…
And know that you have a trusted partner working with you to create offers that convert, and put more cash in your pocket.
What’s more, in exchange for a royalty, we can work together ongoing to ensure your funnel continues to convert profitable…
Because I’ll continue to write new leads, new headlines and even create an entirely new mechanism to ensure we keep boosting the numbers to keep you in the green…
So it’s like having me “on staff” to ensure your funnels keep converting…
Allowing you to focus on what you do best.
Whether that’s planning your next offer…
Deciding how to invest your money…
Or getting involved in whatever ventures you’re passionate about.
But you need to know that I don’t just work with anyone.
I need to know first that we’re a good fit, that:
1) You value good copy as being the engine that drives your business’ success, and have the budget to pay for it.
2) You want to work with a copywriter on a partnership basis, rather than an instruction taker.
3) You have a quality product and that I’m confident I can deliver profitable results for you.
So if your answer to these three questions is “Yes!”…
The next step is to book a strategy call to discuss your project…
And find out how quickly we can start generating piles of cash together.
Copy that converts
Direct Response Copywriting Services
Natural Health Copywriting
Convincing, compliant natural health copywriting harnessing emotional storytelling and compelling big ideas.
Advertorial Copywriting
Advertorial Copywriting
Engaging advertorials that form the bridge between your ad and your sales page, and generate high clickthroughs while building the desire to buy.
Email Copywriting
Email Copywriting
I can write individual emails or entire sequences following best practices. This includes emails using the PWAT formula, soap opera sequences and onboarding emails that boost LTV.
“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas.” – Billion Dollar Selling Copywriter and Business Owner Stefan Georgi
Trusted to Write Copy that Converts
Happy Clients.
147
happy clients all over the world
- Dr. Sears
- Onnit Labs
- Sun Coast Sciences
- Del Mar Labs
- Natural Stacks
- Kilo Health
- Intestinal Fortitude
- Healthy Back Institute
- Truegenics
- Jump 450
- A4D
- Jumbleberry
- Strawhouse Labs
- Siemens
- Technicolor
- Sage
- Deutsche Poste
- Eferton Group
- Action Storage
- The Malta Experience
- Eco Designer
- bda
- Visual Trends
- CAP Global
- Publicis
- World Class Coaching
- Metaprocure
- TAG Worldwide
- Clickatell
- AAH Pharmaceuticals
- Bookatable
- Trustpilot
- Pomegranate
- FN Herstal
- Micro Focus
- Adestra
Feedback from Clients
My inbox is going mental, and so no time to reply!
The Parent emails are still going mental….I had 40 subscriptions in October, and now have 440….in financial terms, that’s £400 a month previously up to £4400 of repeat subscriptions monthly…and growing daily!!
Quite mad!!! Best investment ever! ? Thank youuuu!! I’ll be back for more, once I have time to catch a breath!!
Rachael, Year 6 Buddy
Rachael, Year 6 Buddy
“I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.”
<h3>Shaun Tay</h3>
Better Body Co
“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.”
<h3>Shaun Sheik, Jump 450!</h3>
(North America’s #1 Performance Advertising agency)
<img src="https://copywriterscrucible.com/wp-content/uploads/2013/06/dsfsddsf.jpg" alt="Jason Akatiff"/>
“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.”
<h3>Jason Akatiff</h3>
Found A4D
<img src="https://copywriterscrucible.com/wp-content/uploads/2017/01/sfddsfsfs.jpg" alt="Karim Majid"/>
“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”
<h3>Karim Majid</h3>
Crinel
<img src="https://copywriterscrucible.com/wp-content/uploads/2017/01/sfddsfsfs.jpg" alt="Anna Sexton"/>
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.”
<h3>Anna Sexton</h3>
bda (Buckingham Design Associates)
<img src="https://copywriterscrucible.com/wp-content/uploads/2013/06/fsdff.jpg" alt="Mike Saif"/>
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.”
<h3>Mike Saif</h3>
World Class Coaching (the world’s #1 resource of training materials for soccer coaches)
<img src="http://localhost/crator/wp-content/uploads/2020/10/testimonial-clipart2.png" title="" alt="" loading="lazy" />
<h3>
Outpourings from my melting pot of copywriting tips & Marketing Strategy </h3>
<h2>
Blogs & Newsletter Articles </h2>
<a href="https://copywriterscrucible.com/author/admin/" title="Posted by Matt Ambrose" rel="author"> by Matt Ambrose</a>
May 14, 2026
<!-- Comments (0)
-->
<h3>
<a href="https://copywriterscrucible.com/ai-email-marketing-strategy-the-complete-2026-guide/">AI Email Marketing Strategy: The Complete 2026 Guide</a>
</h3>
<a href="https://copywriterscrucible.com/author/admin/" title="Posted by Matt Ambrose" rel="author"> by Matt Ambrose</a>
May 14, 2026
<!-- Comments (0)
-->
<h3>
<a href="https://copywriterscrucible.com/ai-email-copywriting-why-most-businesses-get-it-wrong-and-how-to-fix-it/">AI Email Copywriting: Why Most Businesses Get It Wrong (And How to Fix It)</a>
</h3>
<a href="https://copywriterscrucible.com/author/admin/" title="Posted by Matt Ambrose" rel="author"> by Matt Ambrose</a>
May 13, 2026
<!-- Comments (0)
-->
<h3>
<a href="https://copywriterscrucible.com/what-is-an-ai-email-marketing-strategist/">What is an AI Email Marketing Strategist?</a>
</h3>
<a href="https://calendly.com/copywriterscrucible">
Book a 30 mins strategy call
</a>
<a href="mailto:matt@copywriterscrucible.com">
Send an email
</a>
<h2>Frequently Asked Questions</h2>
<a tabindex="0">What type of copy do you write?</a>
Sales pages, VSLs, advertorials, email sequences, launch copy, and upsell flows. I also offer an <a href="https://copywriterscrucible.com/email-marketing-strategist/">AI email marketing strategist</a> service for clients who want ongoing campaign management, AI email automation, and continuous optimisation. Most projects involve a combination — for example, a sales page with a follow-up email sequence and an advertorial driving cold traffic.
<a tabindex="0">What industries do you specialise in?</a>
Natural health and supplements are my core niche — it’s where I’ve generated the most revenue for clients and where my track record is strongest. Beyond that I have extensive experience in B2B tech, info products, e-commerce, financial copy, and golf. If you have a product with a genuine promise and an audience with a real problem, I can get embedded in the market quickly.
<a tabindex="0">Do you work with clients worldwide?</a>
Most of my clients are in the US. Being based in the UK is not a barrier — the brief, the research, the feedback and the final copy all travel well over email. What matters is a clear brief, a shared understanding of the market, and enough time built into the schedule for a proper review process.
<a tabindex="0">Do you offer ongoing retainer or royalty arrangements?</a>
Yes. For the right clients I work on a retainer or royalty basis — acting as an embedded direct response copywriter or AI email marketing strategist over the long term. This is where results compound most effectively: the copy gets sharper, the data gets richer, and the results improve with every campaign. If this is what you’re looking for, mention it on the strategy call.
<a tabindex="0">What results have you delivered for clients?</a>
At Sun Coast Sciences, I oversaw email revenue grow from $2.3 million to $5.7 million over three years as in-house email marketing strategist. A VSL I wrote for a golf training aid was described by the client as “on course to be a million dollar selling promotion.” I increased conversions 428% for a probiotic supplement sales letter and doubled Black Friday revenue year-on-year with a sequenced email campaign. Results vary by market and offer — the through-line is direct response fundamentals, not guesswork.
<a tabindex="0">How long does a typical project take?</a>
A full sales page or VSL typically takes 3–4 weeks from brief to delivered copy. Email sequences vary by length — a 5-email sequence can turn around in under two weeks; a full launch sequence takes longer. All timelines are confirmed in the proposal before we start.
<a tabindex="0">How does your pricing work?</a>
I charge a project fee based on deliverables and strategy — not by the hour or the word. New clients pay 100% upfront. Established clients can move to monthly invoicing. Projects over $10k can be split 50% upfront and 50% on completion. Final pricing is detailed in a proposal after the strategy call.
<a tabindex="0">How do we get started?</a>
Send me an email via the Contact page with information about your market, your offer, and your goals. I’ll respond within 24 hours. If we’re a good fit, we can jump on a strategy call to discuss your project further or we can hammer out the details over email.
<a tabindex="0">Is direct response copywriting dead due to poor attention spans?</a>
No, direct response copywriting is not dead. In fact, it is still a very effective way to get people to take action. The key is to understanding your audience and craft a message that speaks to their needs.
<a tabindex="0">How much do direct response copywriters get paid?</a>
There is no definitive answer to this question, as direct response copywriters are not typically paid by the hour or day.
Direct response copywriters typically charge by the project or by the hour. Project rates can vary depending on the scope and complexity of the project. Hourly rates can range from $50-$200/hour. Direct response copywriters who have a lot of experience and expertise can also command higher fees.
Top level direct response copywriters are also typically paid a commission for each project they complete. This means that direct response copywriters who are able to complete more projects in a shorter amount of time can potentially earn more money. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.
Many A list direct response copywriters also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.
You can find examples of typical rates for direct response copywriting on the AWAI website:
American Writers & Artists Institute – Pricing Guide for Web Copywriters
Is direct response copywriting a niche?
Direct response copywriting could be described as a niche, because it’s a specialist type of copywriting. The goal of direct response copywriting is to get the reader to take an action. As a result, getting good at direct response copywriting takes years of study, practice and getting their copy tested to prove it can deliver results. This is why talented direct response copywriters are in hot demand due to their ability to write copy that converts.
What makes direct response copywriting effective?
Direct response copy is writing sales copy which customers directly engage with. This makes direct response copywriting the most difficult copywriting niche to break into.
You needs to understand what pains people want solving, what will motivate an audience to take action and to understand the value proposition of the product you’re selling.
For more effective direct response copywriting, follow these five best practices.
- Make it personal. So rather than address your readers as though they’re a crowd, write one-to-one like a conversation in a bar.
- Always end your copy with a call to action that makes it clear what the reader needs to do.
- Go into more detail about how the product works than your competitors.
- Don’t limit yourself to a wordcount but ensuring you cover every objection someone might have to buying.
- Focus on benefits rather than features. And make those benefits vivid to the reader by describing with real life examples.
<a tabindex="0">Are copywriting jobs in demand?</a>
<p>Yes, copywriting jobs are in demand. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.
<a tabindex="0">What degrees do copywriters have?</a>
There is no one specific degree that all copywriters have. In fact, many copywriters have degrees in fields such as English, Journalism, or Marketing. However, the most important thing for copywriters is to have strong writing skills. Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.
<a tabindex="0">What are some direct response copywriting tips?</a>
Here are some general direct response copywriting tips:
- Keep your homepage message clear, concise and focuses on immediate needs.
-
Understand what motivates your target audience and craft a message that speaks to those needs and is actionable
-
Spend time writing copy that is clear and makes offer irresistible.
-
Use strong call-to-actions to write copy that gets readers to take action.
-
Know how to write a headline that makes readers want to know more
- Spend time reading the copy out loud after you’ve finished reading it
Can you be a copywriter without a degree?
Yes, you can be a direct response copywriter for small businesses without a degree.
However, it is important to have strong writing skills, a desire to want to learn, a deep understanding of sales psychology, an ability to network to find potential customers and knowledge of direct response copywriting techniques.
Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.
What is the job outlook for copywriters?
The job outlook for copywriters is still strong, even with the arrival of AI. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. And AI can’t yet create entire campaigns on its own.
Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.
How hard is it to get a direct response copywriter job?
Direct response copywriter job is not difficult to get if you have the required skills and qualifications. However, it is important to note that direct response copywriters are in high demand, so you may need to put in some extra effort to stand out from the competition. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.
Is direct response copywriting easy to learn?
No, direct response copywriting is not easy to learn. However, there are many online forums and groups with free content and everything you need where direct response copywriters share tips and insights on how to get started. You can also find more than enough information on YouTube on content creation, industry trends, what customers want and how to write copy that gets results.
Direct response copywriting vs copywriting
Direct response copywriting is a specific type of copywriting that is designed to generate a direct response from the reader. This can be in the form of a sale, a sign-up, or any other desired action. Direct response copywriting is different from general copywriting in that it is more direct and focused on generating a specific response. Additionally, direct response copywriters must have strong writing skills and knowledge of direct response copywriting techniques.
Copywriting, on the other hand, is a more general term that refers to any type of writing that is meant to promote or sell a product or service. Copywriting can be used for direct response purposes, but it can also be used for branding or awareness campaigns.
Are there any resources you can recommend for becoming a direct response copywriter?
Here are some courses and books I recommend for becoming a direct response copywriter:
Stefan Georgi’s RMBC Method – Learn “billion dollar” copywriter’s step-by-step process for writing high converting sales letters in as little as 3 days.
80/20 Email Copywriting – Ian Stanley’s popular course on writing high converting emails
John Carlton’s Simple Writing System
Copyhour – A daily email course on studying and writing great copy
Breakthrough Advertising by Eugene Schwartz (very advanced)
How to Write a Great Advertisement by Victor Schwab
The Halbert Copywriting Method Part III – Bond Halbert
Copy Accelerator – Stefan Georgi and Justin Goff’s coaching group in which you can get feedback on your copy, weekly calls with Stefan and Justin and potentially get some work from the jobs board.
David Deutsch’s Inner Circle – For just $90 per month you gain access to two coaching calls a month in which he’ll provide feedback on your copy.