There is no one-size-fits-all answer to this question. The best path depends on your individual skills, sales instincts and experience.
However, there are lots of different types of companies and industries that use direct response marketing methods and need a direct response copywriter.
However, there’s tons to learn. And it can be overwhelming in the beginning. It’s also best to generalize rather than be a specialist early on.
Here are some general tips you can follow to help you get started in this field in less time:
1. Start by studying direct marketing and copywriting techniques. There are many resources available online and in books that can teach you the basics of this type of writing. One of the lengendary forefathers of modern direct response advertising was David Ogilvy. And his ads continue to be great examples of high converting copy. This includes a series of ads feating “the man in the Hathaway shirt.”
2. Find a direct response copywriter mentor. This could be someone you know personally or an expert you find online. A mentor can give you guidance and feedback on your work. And they’ll be able to help you progress your skills faster.
3. Join a direct response copywriting community. There are many online forums and groups where direct response copywriters share tips and insights on how to get started.
The simplest way to get started is to write SEO content. While strictly speaking, SEO copy isn’t conversion copy, this is the most simple type of content writing, and will get you used to writing all day, managing projects and finding clients.
With enough practice and patience, who knows, you may one day be one of the best copywriters in the world.