1. Experience – For over 10 years I’ve worked on copywriting projects for global brands and tech giants, including Siemens, Technicolor, Micro Focus, millionaire marketers and natural health companies. You get the same premium grade copy I provide to them without the overheads of an agency and a faster turnaround on projects.

2. Qualified – I’ve completed all the best copywriting courses and I’m Hubspot certified. I continue to study and complete the latest marketing and copywriting courses on an ongoing basis. I have my finger on the button of today’s best practices welded with time proven direct response copywriting fundamentals that never change. So I can advise you on a complete strategy, from creating buyer personas to plotting the buyer’s journey to creating trust building content that sells harnessing sales psychology combined with plain common sense.

3. Quality assurance – All the copywriting is researched and written by me. This gives you the reassurance knowing that your sales letters, articles, case studies and white papers aren’t going to be palmed off to an unknown freelancer who might not deliver the quality you expect. When you have a deadline that’s written in stone, I can work late into the evening and even on weekends to ensure emails get sent and brochures reach desks on schedule.

4. Long-term strategy & support – Marketing is a marathon, not a sprint. In some markets, it can take six months to convert leads and generate profits on your advertising spend. So I work with you for the long haul to continue developing the relationship with customers, fixing leaks in your funnels and continuing to beat your existing sales pages to drive up conversions and profits. I’ve been working with many of my clients for years. With me, you can expect to gain long-term support and not a fly-by-night copywriter hunting for their next project.