A Melting Pot of Direct Response Copywriting that Generates Higher Conversions and Profits

$1+ million generated for clients in health, fitness, B2B tech, and more 

Direct Response Copywriting - The Copywriter's Crucible
Matt Ambrose explains how to become a freelance copywriter without experience
Matt Ambrose - Direct Response Copywriter

Struggling to increase the conversion rate of your sales pages and emails?

Wondering how to stand out in a crowded market?

Or launching a new product and don’t know where to start?

Well then, you’ve landed in the right place.

My name’s Matt Ambrose, and I’m a direct response copywriter.

I help businesses improve the impact and profitability of their marketing.

Over the last decade I’ve worked with 100+ companies to generate higher responses and greater ROI from their emails, case studies, sales pages, and videos.

This includes international tech brands, like Siemens, Technicolor, and Micro Focus; millionaire internet marketers like Jason Akatiff (A4D) and Shaun Sheik (Jump 450); and natural health companies, including Adaptive Health, Optimum Life Labs, Truegenics, and Peak Life.

So whether you need to promote a new industrial processor or the secret ingredient in your supplement, I provide the research skills, strategic planning, and punchy copy to  rocket your conversions and profits.

Recent highlights

  • – Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • – Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • – Generated $1 million on cold traffic for the PowerChute golf training aid
  • – Created the launch campaign for a Beverly Hills anti-aging skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • – Outperformed 360 other copywriters to write copy for a leading supplement company based in Singapore.
  • – Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement

Find Out More About My Copywriting Services

Direct Response Copywriting

Let’s work together to turn your next launch into the start of a movement.  Whether you need a long form sales page, email sequence or VSL, I work with you to turn buyers into more profitable long-term customers.

Compliant, Convincing Natural Health Copywriting

If you’re running natural health advertising, compliance is no longer an option. I can update your ads for compliance while making them more trustworthy and higher converting at the same time. Or I can write you an entire fnnel from scratch.

Video Sales Letter (VSL) Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged. I can also provide you with a strategy for harnessing YouTube to create a remarketing list of red hot buyers you can target at low cost.

Email Copywriting

The majority of profits come from backend sales through email. I can help you maximize the lifetime value of every customer with strategically planned and crisply written upsell sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys that build familiarity, foster emotional bonds and the trust needed to get the sale.

B2B Technology Copywriting

Whether you need a captivating website, motivating case study or hard hitting sequence of sales emails, I help startups, SMEs and even global tech brands with B2B copy that frames them as the superior choice and convinces people to buy.

What Clients Say

“I’ve had the pleasure to work with several amazing health copywriters. Some are ‘A’ list copywriters who regularly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” – Shaun Tay, Better Body Co

“We auditioned five copywriters and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier” – Mike Saif, www.worldclasscoaching.com Learn more…

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D Learn more…

Case Studies and Reports

Previous Clients

 Courses Completed

  • Healthy Back Institute
  • Truegenics
  • Jump 450
  • A4D
  • Jumbleberry
  • Strawhouse Labs
  • Siemens
  • Technicolor
  • Sage
  • Deutsche Poste
  • Eferton Group
  • FN Herstal
  • Micro Focus
  • Adestra
  • Action Storage
  • The Malta Experience
  • Eco Designer
  • bda
  • Visual Trends
  • CAP Global
  • Publicis
  • World Class Coaching
  • Metaprocure
  • TAG Worldwide
  • Clickatell
  • AAH Pharmaceuticals
  • Bookatable
  • Trustpilot
  • Pomegranate

Kim Krause Schwalm’s Copywriting Velocity program

Harlan Kilstein’s NLP Copywriting course

Lukas Resheske’s Copywriting Mentorship Program

Agora’s Media Buying Mastery Program

Russ Reynolds’ Supplement Copywriting Mentorship

Copy Chief’s RFL

John Carlton’s Simple Writing System

Todd Brown’s E5 CAMP

Kim Krause Schwalm’s 3Rs Mastery Course

David Garfinkel’s Fast, Effective Copy

Andre Chaperon’s Autoresponder Madness

Caleb O’Dowd’s List Building System

Parris Lampropoulos’ natural health copywriting course

Joel Erway’s Webinar Accelerator Program

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Direct Response Copywriting Samples

Sales Letter Copywriting

Advertorial Copywriting

Video Sales Letter (VSL) Copywriting

B2B Tech Copywriting

4 Reasons to Choose Me as Your Direct Response Copywriter

1. Experience – For over 10 years I’ve worked on copywriting projects for global brands and tech giants, including Siemens, Technicolor, Micro Focus, millionaire marketers and natural health companies. You get the same premium grade copy I provide to them without the overheads of an agency and a faster turnaround on projects.

2. Qualified – I’ve completed all the best copywriting courses, read all the classics and completed multiple mentorships with some of the best active copywriters today. So I have my finger on the button of today’s best practices, welded with time proven direct response copywriting fundamentals that never change. So I can advise you on a complete strategy, from creating buyer personas to plotting the buyer’s journey to creating trust building content that sells harnessing sales psychology combined with plain common sense.

3. Quality assurance – All the copywriting is researched and written by me. This gives you the reassurance knowing that your sales letters, articles, case studies and white papers aren’t going to be palmed off to an unknown freelancer who might not deliver the quality you expect. When you have a deadline that’s written in stone, I can work late into the evening and even on weekends to ensure emails get sent and brochures reach desks on schedule.

4. Long-term strategy & support – Marketing is a marathon, not a sprint. In some markets, it can take six months to convert leads and generate profits on your advertising spend. So I work with you for the long haul to continue developing the relationship with customers, fixing leaks in your funnels and continuing to beat your existing sales pages to drive up conversions and profits. I’ve been working with many of my clients for years. With me, you can expect to gain long-term support and not a fly-by-night copywriter hunting for their next project.

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff

Talking tactics with grizzled veteran John Carlton

What Clients Say

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

How to Work with Me

Every project is different. And every product has it’s own unique challenges we ahve to overcome in order to sell it a skeptical market that’s heard everything before.

So the first step is to jump on a discovery call. This is a quick 30 minute call so I can understand more about your project and how I can help.

Information I need to know includes:

1. What is it the product and what makes it superior?

2. Who is the target market and what informaiton do you have on them?

3. Do you have an existing sales page or VSL?

4. How well is it performing?

5. How are you getting traffic to that page?

Based on your answers, I’ll then put together a proposal outlining my recommendations on the best strategy, my ideas for improving your existing promotion or creating a new one and a quote for the entire project:

>>>Get in touch with details of your project

VSL copywriter Matt Ambrose with direct response legend Drayton Bird

Shooting the breeze with living legend Mr Drayton Bird