A Melting Pot of Punchy, Persuasive Direct Response Copywriting and Big Ideas Alchemy


        If you want to sell more of your product, your priority shouldn’t be Facebook ads, snazzy graphics, or elegant web design…It should be investing in persuasive, compelling, emotionally charged copywriting.

       Graphics and web design may create an enticing shop window. Yet it’s copy that does the hard selling when they walk in the door. And by ‘copy’ I don’t just mean words on a page. I’m talking about psychologically charged writing that sells the sizzle not the steak. Writing that joins the conversation taking place in the reader’s head, and storytelling that takes them on an intellectually interesting journey from pain to salvation.

        My name’s Matt Ambrose and emotion driven, psychologically dialled in copy is my specialty.

        For over 12 years, my writing has helped startups, millionaire marketers and global brands to enrich their marketing and lift their profits.

        My client list includes performance marketing agencies, like Jump 450 and A4D, natural health publishers, such as Spark Health, Truegenics and The Healthy Back Institute, and global B2B tech brands, including Siemens, Micro Focus and Technicolor.

        So whether you sell spark plugs or supplements, I provide the words and the strategy for growing your customer base and sales with the power of compelling direct response copy.

 Recent Highlights

  • Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • Generated $1 million on cold traffic for the PowerChute golf training aid

  • Created the launch campaign for a Beverly Hills anti-aging skin care brand

  • Increased conversions across sales pages for the internet’s #1 soccer coaching website

What People Say

“I’ve had the pleasure to work with several amazing health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” – Shaun Tay, Better Body Co 

“We auditioned five copywriters and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier”  – Mike Saif, www.worldclasscoaching.com Learn more…

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D Learn more…

What I Do

Who I’ve Done it For

  • Healthy Back Institute
  • Spark Health Media
  • Truegenics
  • Jump 450
  • A4D
  • Jumbleberry
  • Strawhouse Labs
  • Siemens
  • Technicolor
  • Sage
  • Deutsche Poste
  • Eferton Group
  • FN Herstal
  • Micro Focus
  • Adestra
  • Action Storage
  • The Malta Experience
  • Eco Designer
  • bda
  • Visual Trends
  • CAP Global
  • Publicis
  • World Class Coaching
  • Metaprocure
  • TAG Worldwide
  • Clickatell
  • AAH Pharmaceuticals
  • Bookatable
  • Trustpilot
  • Pomegranate

How I’ve Done It 

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Direct Response Copywriting Services

Direct Response Copywriting

I’ve crafted direct response sales pages for millionaire internet marketers, supplement companies and even professional golfers. Whether you need a long form sales page, email sequence or VSL, I’ve got my finger on the button of what’s converting and will boost your conversions.

Compliant, Convincing Natural Health Copywriting

If you’re running natural health advertising compliance is no longer an option, it’s not critical to keeping your ads running and avoiding a fine from the FTC. I can update your ads for compliance and make them more trustworthy and higher converting at the same time.

Video Sales Letter (VSL) Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged. I can also provide you with a strategy for harnessing YouTube to create a remarketing list of red hot buyers you can target at low cost.

Email Copywriting

The majority of profits come from backend sales through email. I can help you maximize the lifetime value of every customer with strategically planned and crisply written upsell sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys that build familiarity, foster emotional bonds and the trust needed to get the sale.

Direct Response Copywriting Samples

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff

Interested in Becoming a Copywriter? Find Out How in the #1 Selling Clickbank Book on Copywriting

When I launched my freelance copywriting business I had no clients, no samples, and barely any experience. Yet I managed to find a way of becoming profitable within 6 months.

Now you can get all my secrets for a fraction of what they cost me to learn.

  • How to find clients willing to pay a fair rate for your skills 
  • Calculating what to charge and ensuring you get paid afterwards
  • A crash course in writing emails, websites, brochures and sales pages that engage with logic and sell with emotion

Find out more

Talking tactics with grizzled veteran John “One Legged Golfer” Carlton

About Me

Like many copywriters, my path into the madcap marketing world began after abandoning the suffocating corporate world to live by my wits and wordprocessor. I quit working for the man back in 2006.

For the first 8 or so years I focused on B2B tech, writing for tech giants (Siemens, Technicolor and Micro Focus) and global telecoms brands I’m not allowed to name.

Then in 2015 I decided to roll up my sleeves and put my copywriting abilities to the test by jumping into the trenches of direct response B2C. Read more

What Clients Say

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

Get in touch

Have questions? See if they’re answered in my FAQ.

What to know who’s pulling the levers behind the curtain? Find out more about me.

Ready to get started?

Then get in touch with a few details about your project.

You can expect to hear back from me within 24 hours. I’ll either send you a questionnaire or we can discuss the details over Skype.

A proposal detailing my recommendations, projected results and a project estimate is then provided at no obligation:

Shooting the breeze with living legend Mr Drayton Bird

GDPR Consent

15 + 6 =