The process starts with a strategy call to find out if we’re a good fit, and that I’m confident I can deliver profitable results for your business.

On the call, we’ll assess where you are now, what you’ve tried already, where you want to be and what are the goals you want to reach.

After the call, I’ll send you a proposal outlining my recommendations, such as how we can differentiate your product, along with the estimated time frame and cost.  

Once the agreement is signed, I’ll send you a detailed questionnaire to identify everything the sales copy needs to cover, and to supplement my own research.

I’ll then start working on the copy, with a minimum of a weekly update on progress. I can then deliver the copy in stages or altogether  according to the agreed schedule.

We can then go through three rounds of updates before the copy is marked as complete and we’re ready to launch.

Then after we launch, I can help you track and optimize the campaign until we achieve our project goals.

I don’t charge per hour or per word. I charge a project fee based on the deliverables and strategy needed to achieve our goal.

This fee will be provided as part of my proposal after our strategy call.

For new clients I charge 100% upfront.

Ongoing clients we can switch to monthly invoicing.

Large projects of $10k+ can be split 50% upfront and the balance upon completion.

Meeting face to face is useful, but it’s not essential.

I’m based in the UK but most of my clients are now in the US. So I can provide you with direct copywriting services wherever you are in the world.

Along with your location, your industry type isn’t a barrier. I’ve written for clients in B2B, tech, industrial manufacturing, natural health, survival, luxury goods and services, beauty and financial. So I can get embedded in whatever market you operate in and identify the triggers that will motivate people to buy.

Direct response copywriting is a form of writing designed to elicit an immediate response from the reader. It is often used in direct marketing and advertising campaigns, where the goal is to get the reader to take a specific action, such as making a purchase or signing up for a service.

The key to effective direct response copywriting is understanding what motivates your target audience and then crafting a message that speaks to those needs. You also need to make sure your offer is clear and irresistible.

The goal is to always get the reader to take some sort of action, like entering their email address, to reply to a message or, best of all, to buy.

Direct response copywriting harnesses time proven psychology honed over 100+ years of advertising, along with social psychology, behavioural economics and lots of other areas of human psychology. Because ultimately, that’s what gets people to respond – Not clever wordplay but the underlying motivations that control human behaviour.

There is no one-size-fits-all answer to this question, as the best way to become a direct response copywriter depends on your individual skills and experience. However, there are some general tips you can follow to help you get started in this field:

1. Start by studying direct response copywriting techniques. There are many resources available online and in books that can teach you the basics of this type of writing.

2. Find a direct response copywriter mentor. This could be someone you know personally or an expert you find online. A mentor can give you guidance and feedback on your work.

3. Join a direct response copywriting community. There are many online forums and groups where direct response copywriters share tips and insights on how to get started.

No, direct response copywriting is not dead. In fact, it is still a very effective way to get people to take action. The key is to understanding your audience and craft a message that speaks to their needs.

There is no definitive answer to this question, as direct response copywriters are not typically paid by the hour or day.

Direct response copywriters typically charge by the project or by the hour. Project rates can vary depending on the scope and complexity of the project. Hourly rates can range from $50-$200/hour. Direct response copywriters who have a lot of experience and expertise can also command higher fees.

Top level direct response copywriters are also typically paid a commission for each project they complete. This means that direct response copywriters who are able to complete more projects in a shorter amount of time can potentially earn more money. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

Many A list direct response copywriters also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.

You can find examples of typical rates for direct response copywriting on the AWAI website:

American Writers & Artists Institute – Pricing Guide for Web Copywriters

Direct response copywriting could be described as a niche, because it’s a specialist type of copywriting. The goal of direct response copywriting is to get the reader to take an action. As a result, getting good at direct response copywriting takes years of study, practice and getting their copy tested to prove it can deliver results. This is why talented direct response copywriters are in hot demand due to their ability to write copy that converts.

Direct response copy is writing sales copy which customers directly engage with. This makes direct response copywriting the most difficult copywriting niche to break into and make a name for yourself in.

For more effective direct response copywriting, follow these five best practices.

1. Make it personal. So rather than address your readers as though they’re a crowd, write one-to-one like a conversation in a bar.
2. Always end your copy with a call to action.
3. Go into more detail about how the product works than your competitors.
4. Don’t limit yourself to a wordcount but ensuring you cover every objection someone might have to buying.
5. Focus on benefits rather than features. And make those benefits vivid to the reader by describing with real life examples.

Yes, copywriting jobs are in demand. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.

There is no one specific degree that all copywriters have. In fact, many copywriters have degrees in fields such as English, Journalism, or Marketing. However, the most important thing for copywriters is to have strong writing skills. Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.

Here are some general direct response copywriting tips:

1. Keep your message clear and concise.

2. Understand what motivates your target audience and craft a message that speaks to those needs.

3. Make sure your offer is clear and irresistible.

4. Use strong call-to-actions to encourage the reader to take action.

Yes, you can be a direct response copywriter without a degree. However, it is important to have strong writing skills and knowledge of direct response copywriting techniques. Additionally, copywriters who have experience in a specific industry or field can also be very valuable to businesses.

The job outlook for copywriters is positive. This is because businesses of all sizes need copywriters to help them create content that is compelling and effective. Additionally, the rise of digital marketing has also increased the demand for copywriters who can create website content, social media posts, and email marketing campaigns.

Direct response copywriter job is not difficult to get if you have the required skills and qualifications. However, it is important to note that direct response copywriters are in high demand, so you may need to put in some extra effort to stand out from the competition. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

No, direct response copywriting is not easy to learn. However, there are many online forums and groups where direct response copywriters share tips and insights on how to get started. Additionally, direct response copywriters who have a lot of experience and expertise can also command higher fees.

Direct response copywriting is a specific type of copywriting that is designed to generate a direct response from the reader. This can be in the form of a sale, a sign-up, or any other desired action. Direct response copywriting is different from general copywriting in that it is more direct and focused on generating a specific response. Additionally, direct response copywriters must have strong writing skills and knowledge of direct response copywriting techniques.

Copywriting, on the other hand, is a more general term that refers to any type of writing that is meant to promote or sell a product or service. Copywriting can be used for direct response purposes, but it can also be used for branding or awareness campaigns.

Here are some courses and books I recommend for becoming a direct response copywriter:

Stefan Georgi’s RMBC Method – Learn “billion dollar” copywriter’s step-by-step process for writing high converting sales letters in as little as 3 days.

80/20 Email Copywriting – Ian Stanley’s popular course on writing high converting emails

John Carlton’s Simple Writing System

Copyhour – A daily email course on studying and writing great copy

Breakthrough Advertising by Eugene Schwartz (very advanced)

How to Write a Great Advertisement by Victor Schwab

The Halbert Copywriting Method Part III – Bond Halbert 

Copy Accelerator – Stefan Georgi and Justin Goff’s coaching group in which you can get feedback on your copy, weekly calls with Stefan and Justin and potentially get some work from the jobs board.

David Deutsch’s Inner Circle – For just $90 per month you gain access to two coaching calls a month in which he’ll provide feedback on your copy.

Justin Goff’s YouTube channel.