Compliant, Convincing Natural Health Copywriting that Combines Storytelling and Science for Higher Conversions & Profits

Compelling natural health copy for advertorials, sales pages and VSLs

Matt Ambrose – Natural Health Direct Response Copywriter
Don’t know how to make your supplement standout in a saturated market?

Struggling to get conversions above 1% on cold traffic?

Clueless on how to make your offers FDA compliant so you don’t get banhammered into oblivion by Google and Facebook?

Then you’ve landed in the right place.

My name’s Matt Ambrose. I’m a direct response  copywriter specialising in creating campaigns for natural health supplements and info products.

What this means is that I know how to find the customer stories that create the emotional trigger you need to pull people into your sales message. It also means I know how to find the most compelling and COMPLIANT studies that provide the logic that convinces people to buy.

My previous successes include:

– Increasing conversions 428% for a probiotic supplement sales letter

– Developing the entire campaign for a new brain health supplement, including Facebook ads to find the big idea, presell advertorials, and 30 day email upsell sequence

– Generating $1m in revenue with a VSL for the PowerChute, a golf training aid

Get in touch to discuss how I can deliver the same results for you.



“I’ve had the pleasure to work with several amazing health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” –

 Shaun Tay, Better Body Co 

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Why Your Promotion Must Have a “Big Idea”

The natural health market is one of the most sophisticated and tough markets to break into. People have been bombarding them with health claims for decades. They’ve heard it all before, and mentally block 99.99% of them out.

If you’re going to break through and earn their attention, your promotion must have something unique and compelling to say. In other words, it must have a “Big Idea”.

The Big Idea is the story, mechanism and hook that reels people into your promotion. It was what separates you from all the cookie cutter products out there and, when done right, can enable you to position yourself as the premium choice.

As a specialist natural health copywriter, I know how to delve into the research to formulate big ideas that draws in readers and can propel your promotions and sales to new heights.

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

Complete ‘Done for You’ Natural Health Funnels – $10,000


When launching a new supplement, you have to take prospects along a path from discovering a new breakthrough or cause of their health issue to finding out about the overall solution before realising your supplement is the only ‘specific’ solution that will work.

To take them successfully on this journey, every element of your campaign has to work together. For this reason, I recommend hiring me to write your entire campaign, from the Facebook ads to the followup email sequence.

 And to make your life easier, I offer this as a packaged service for $10,000 that includes:

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the health issue you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Sales letters/VSLS – High converting sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup email sequence –  The first sale is typically to break even. The profit is then found in the list of customers your sales create. My 10 email upsell sequences are designed to reduce refund rates while upselling additional products or affiliate products to increase the profitability of every customer.


Catching up with RFL coach Kevin Rogers at Copy Chief Live

Natural Health Sales Letters


Natural Health Video Sales Letter (VSL) Copywriting

Natural Health Magalogs / Magazines

5 Reasons to Hire Me to Write Your Natural Health Copy

When it comes to selling, there’s a big difference between clever wordsmiths and hard nosed copywriters who understand how to research the market, to find unfulfilled needs and to devise the big ideas position you as the exceptional choice.

1. I’ve studied all the greats – I’ve studied the classics by John Caples, Claude Hopkins, Joe Sugarman, Gary Halbert and Eugene Schwartz (many of which I reread every year). I also actively follow today’s living direct response legends, including Drayton Bird, Bob Bly and John Carlton, to keep my finger on the pulse of what’s working now.

2. I’ve completed the best courses – I’ve spent thousands of dollars on copywriting courses and seminars. This includes Russ Reynolds’ ‘Natural Health Academy’, Agora’s Media Buying Mastery, Todd Brown’s E5 Camp, Copy Chief’s RFL, Scott Haines’ Shortcut Copywriting Secrets, Copyhour, David Garfunkel’s Fast, Effective Copy, Ian Stanley’s 80/20 Copywriting, and Andre Chaperone’s Autoresponder Madness.

3. Most of my clients come from referrals – The results I consistently achieve for my clients has led to be being recommended to some of the biggest names in the internet marketing industry.

4. Free discovery call – After completing my project scope questionnaire, we can jump on Skype for a ‘discovery call’ to discuss your objectives, challenges and what I can do to help at no obligation.

Talking tactics with grizzled veteran John “One Legged Golfer Carlton”

Client Feedback

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”– Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

Get in Touch

Have questions? See if they’re answered in my FAQ.

What to know who’s pulling the levers behind the curtain? Find out more about me.

Ready to get started?

Then get in touch with a few details about your project.

You can expect to hear back from me within 24 hours. I’ll either send you a questionnaire or we can discuss the details over Skype.

A proposal detailing my recommendations, predicted results and a time and cost estimate is then provided at no obligation:

Speaking with living direct response legend Drayton Bird

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