Type 2 diabetes has rocketed 60 percent in the last decade.
A quarter of people now die from heart disease. While in the UK dementia is now the #1 cause of premature death.
The world is heading for public health CATASTROPHE.
Clearly, what we’re doing to counter the explosion in serious diseases and fatal health problems is not working.
This is why us proponents of natural health, like us, are on the front line. We are the only people who are doing the research and finding answers where mainstream science has FAILED.
We have a responsibility to reach beyond the people already sold on the benefits of natural health. We have to reach the people who are CLUELESS about how their unhealthy habits, microwave dinners and Netflix addiction is going to put them in an early grave.
And the stakes couldn’t be higher.
To win this war, we have to go beyond convincing people to stub our their cigarettes and going for a stroll after work.
We have to DRIVE a complete cultural change in the world’s attitude to exercise and food.
Otherwise the incoming health crisis tsunami wont just put healthcare systems on life support globally. It will bankrupt nations.
The natural health market is one of the most sophisticated and tough to break into markets. People have been bombarding them with big claims on ingredients and results for decades. They’ve heard it all before, and mentally block 99.99% of it.
If you’re going to breakthrough and grab a slice of the, admittedly huge, highly guarded pie, your promotion must have something unique and compelling to say.
Big Ideas is what I specialize in as a natural health copywriter. Anyone can dig up some study results and allude to ancient Chinese herbal remedies.
However, it is the strength of your Big Idea that will decide if your promotion bombs or is a conversion monster (one of my VSLs did $1,000,000 in the uber competitive golf niche).
1. Email campaigns that build rapport with your list, get subscribers eagerly looking for your name in their inbox and that increase the lifetime value of your customers.
2. Advertorials for drawing curious clickers into becoming leads in your sales funnel. Let’s face it. Nobody will read or believe a promotion covered in unbelievable stats. But they will engage with a story of how someone battled through their health problems thanks to a recent breakthrough in natural health science.
3. Sales letters that present your Big Idea and pitch in an informative, shocking and compelling way, harnessing time proven sales psychology and the latest direct response techniques.
4. Video sales letters (VSLs) that draw in viewers with pattern interrupts, hooks, open loops, heroes journeys, price framing, cross roads and all the other key components that build a high converting VSL.
“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D
“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)
“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda
What to know who’s pulling the levers behind the curtain? Find out more about me.
Ready to get started?
Then get in touch with a few details about your project.
I’ll then send you a questionnaire to complete or we can discuss it over Skype.
I’ll then get back to you within 48 hours with a comprehensive proposal. This includes how I’d structure your copy, examples of what’s working in the marketplace and a cost and time estimate.
You’re then free to decide whether to proceed or use another provider, at no obligation: