People are becoming afraid of spending money. The threat of a recession on both sides of the pond and the global credit crunch means it’s getting harder to coax credit cards out of people’s wallets. Shoppers are staying at home and businesses are revising their spending plans. Does this mean copywriters need to rethink which […]
How to Cultivate Buzz with Journalists
Last week I published my top ten tips for marketing your website, although admittedly many of them have already been covered to death elsewhere. But one tactic that has always posed a puzzle for every marketing and PR agency is how to generate buzz in the traditional media. It’s all well and good being able […]