Whether it’s writing a billboard ad, news story or blog post, the most important part is nailing your headline message. It’s your witty slogan or hard hitting headline that will grab attention. Then once you’ve hooked people’s interest you can start reeling them towards your call for
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I’ve recently been hearing more comments on using WordPress to build an entire website. I’ve always kept an ear open for these sort of discussions because my blog is where people will land when they search my key phrases, rather than on my business website (I don’t
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It would appear that online shoppers on both sides of the pond are oblivious to the credit crunch, and are whipping out their credit cards faster than ever. Nearly half will be increasing their online spend this holiday spend, with £40 billion added to shopping carts in
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As shocking as it might be to some writers, not everybody reads regularly. In fact, most stop reading books after they’ve left school. It’s questionable whether some even started. Many would suggest that TV and other modern distractions are causing literacy levels to drop. If reading levels
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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