In continuation of last week’s post on why copywriting shouldn’t be rushed, I’m going to don my psychologist’s hat to assess the reason why. Why do our eureka moments occur when relaxing in the bath, going for a walk or lying in bed? Why can’t we find
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William Wordsworth would often walk up to 20 miles a day. Usually for no other reason than to give him time to think and gain inspiration for his poetry. Whilst exploring the hills and wide open fields of England’s Lake District, he would compose his lines, repeating
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With brands falling over themselves to try and build a closer affinity with consumers and a positive association with their products, the mind boggles as to why a leading brand such as Johnson & Johnson saw it fit to launch a lawsuit against the American Red Cross.
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Whilst I was experiencing the summer lull, I thought I’d take advantage of the free time to compile a summary of my posts from the last year. After all, with the dreadful weather we’ve had in the UK I couldn’t really spend it lazing in the garden.
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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