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Archive for July 2007

What’s Holding Back Businesses From Blogging?

If you spend any time reading internet marketing and copywriting blogs it’s very easy to get caught up in all the excitement on how blogs, and other web 2.0 tools, could transform a business’ fortunes. Although the benefits might seem obvious, persuading IT decision makers is another

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Why You Should Invest in Copywriting to Convert Consumers

The results of a new study, released by Marketing Sherpa, on website consumer conversions have been doing the rounds recently on the search marketing blogs, and are worthy of a mention here. The study, entitled ‘Digital Window Shopping: The Long Delay Before Buying’, has discovered that it’s

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Blog theme change

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Articles or Blog Posts? It’s Quality that Counts

Web usability guru Jakob Nielsen recently shared some of his pearls of wisdom on the role of blogs as marketing tools, and promptly upset a number of business blog experts in the process. Although I don’t agree with his rather narrow pigeon holing of blogging as being

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Want to Engage? Just be Helpful

I frequently preach on the need to provide content of value to build trust with consumers. I, and many others, believe that the best way to sell products and services is through information and education, not carpet bombing sales messages. Cynical consumers don’t trust adverting anymore, and

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